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“Sifting Through Noise: The Benefits and Challenges of Crayon Usage”
“Strong integrations and capabilities, but not deep enough and too manual in the age of AI”
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Crayon Likes & Dislikes
The fact that it aggregates pretty much any source of competitive intel (Twitter, YouTube, competitor websites, news mentions, press releases, etc.) without having to manually search for these things is very helpful. I think having that integrated with competitive battlecards is also very helpful for sellers. The option to integrate directly with your CRM is also helpful as it can be a means to quantify the effect of battlecards and other PMM deliverables, which is always good.
Seamless integration with Salesforce and Slack. Good onboarding support. Good solution to surface battlecards directly within Salesforce.
The insights are great for our competitors and the battlecards are easy to set up and integrate with the platforms that our sales team uses (GTM Buddy and Salesforce). We continue to work with them on integrating their new AI tool. Customer service is the best any questions I have they are answered quickly and we are sent a lot of great templates too.
While I love that Crayon serves as an aggregator of information, it does output a lot of junk. For example, if I want to check up on a competitor and they post 50 times per day on Twitter, but only 1 post per day is important, then I am reviewing a ton of junk. I think they can implement more advanced AI capabilities to more effectively rank the priority of each piece of intel so that we can filter out less important pieces of intel. This functionality is built in but not currently very advanced in my opinion. Secondly, I'm not totally sure what the Boards feature is intended for or what the ideal use case is. Never got much value out of Boards.
High maintenance, low adoption, and weak reporting. Lacks the speed and intelligence of newer LLM-based solutions.
Obviously I wish it captured more on pricing but in our wheelhouse that is very hard.
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Crayon Reviews and Ratings
- CMO50M-1B USDSoftwareReview Source
Strong integrations and capabilities, but not deep enough and too manual in the age of AI
Crayon integrates well and offers solid support and customer service, but it requires ongoing maintenance to remain useful. Without a dedicated owner, adoption with Sales drops quickly. Feels increasingly outdated compared to LLM tools. - PRODUCT MARKETING50M-1B USDSoftwareReview Source
Sifting Through Noise: The Benefits and Challenges of Crayon Usage
Crayon is an absolute GEM for inbound product marketers and other competitive intelligence professionals. The utility of Crayon is primarily due to its ability to automatically aggregate data across a variety of sources. So instead of seeing what your competitors are up to by looking at their website, then their social media, then online reviews, you can instead have all of this aggregated automatically in one centralized location for you, which is a huge time save - Manager, Product Marketing50M-1B USDSoftwareReview Source
Crayon: Resourceful with Constant Innovation Updates
Crayon has been so helpful and answers all of our questions quickly while keeping us up to date on the latest innovations that they have coming out. - SR. COMPETITIVE INTELLIGENCE ANALYST<50M USDSoftwareReview Source
Crayon's Power and Value: Effortless Sharing and Constant Innovation
In every way, working with Crayon is fantastic: the product itself is powerful and a significant value-add, the team is exceptional, responsive, helpful in developing solutions and getting the most out of the product, and receptive to ideas for future development. - Market Intelligence Director50M-1B USDSoftwareReview Source
A great tool to serve as the foundation for a competitive intel program
Crayon has been a great tool for competitive intel. The intel is clear, easy to understand, and organize. The portal is easy to use, and the support team is responsive and easy to get in touch with.