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Logo of DataTrue

DataTrue

byDataTrue
in Tag Management
4.4

Overview

Product Information on DataTrue

Updated 13th October 2025

What is DataTrue?

DataTrue is a software designed to help organizations validate and monitor the accuracy of their data collection systems across digital platforms. The software enables automated auditing of analytics and marketing tags, ensuring consistent data integrity for reporting and analysis. It provides tools to detect discrepancies, verify the proper implementation of tracking scripts, and maintain compliance with data standards. DataTrue supports integration with various analytics services and offers customizable testing and alerting features to help businesses address data quality issues and enhance decision-making based on reliable information. The software aims to minimize inefficiencies and risks associated with incorrect or incomplete data collection in digital environments.

DataTrue Pricing

DataTrue software offers a pricing model based on customized plans that vary according to the number of scans, data layers, integrations, and advanced features required by the organization. The structure typically involves tiered packages where higher tiers include increased usage limits and additional functionalities, with pricing determined by the specific requirements and scale of deployment.

Overall experience with DataTrue

SENIOR SEO MANAGER
250M - 500M USD, Media
FAVORABLE

“Detailed Analytics Tool Offers High Accuracy With Notable Learning Curve”

5.0
Nov 21, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
IT Security & Risk Management Associate
10B - 30B USD, IT Services
CRITICAL

“Impacts of True Data on User Experience”

3.0
Jan 7, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 19th November 2024

DataTrue is an Australian-born startup with offices in Sydney and Vancouver that specialises in automated quality assurance for web and mobile app analytics. The company's technology integrates machine learning to enhance testing processes, ensure tags and cookies are deployed in line with the customer's privacy policies, detect Personally Identifiable Information (PII) leaks, and ensure data accuracy and compliance. DataTrue's solutions focus on providing reliable analytics testing using proxy server technology, enabling businesses to maintain high standards of data integrity, security and performance in their digital products.

Company Details

Updated 19th November 2024
Year Founded
2015
Head office location
Sydney & Vancouver, Australia
Number of employees
11 - 50
Website
https://datatrue.com/en/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

DataTrue Reviews and Ratings

4.4

(20 Ratings)

Rating Distribution

5 Star
45%
4 Star
40%
3 Star
15%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • SENIOR SEO MANAGER
    50M-1B USD
    Media
    Review Source

    Detailed Analytics Tool Offers High Accuracy With Notable Learning Curve

    5.0
    Nov 21, 2025
    Excellent product that means our use of analytics is far more accurate and efficient
  • SENIOR SEO MANAGER
    50M-1B USD
    Media
    Review Source

    Detailed Analytics Tool Offers High Accuracy With Notable Learning Curve

    5.0
    Nov 21, 2025
    Excellent product that means our use of analytics is far more accurate and efficient
  • Read All 20 Reviews

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Performance of DataTrue Across Market Features

DataTrue Likes & Dislikes

Like

The API/integration is excellent, great support from the team who really know what they're doing and it's extremely accurate

Like

The API/integration is excellent, great support from the team who really know what they're doing and it's extremely accurate

Like

The API/integration is excellent, great support from the team who really know what they're doing and it's extremely accurate

Dislike

tool has been slow to use

Dislike

tool has been slow to use

Dislike

tool has been slow to use

Reviewer Insights for: DataTrue