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Logo of DataTrue

DataTrue

byDataTrue
in Tag Management
4.4

Overview

Product Information on DataTrue

Updated 13th October 2025

What is DataTrue?

DataTrue is a software designed to help organizations validate and monitor the accuracy of their data collection systems across digital platforms. The software enables automated auditing of analytics and marketing tags, ensuring consistent data integrity for reporting and analysis. It provides tools to detect discrepancies, verify the proper implementation of tracking scripts, and maintain compliance with data standards. DataTrue supports integration with various analytics services and offers customizable testing and alerting features to help businesses address data quality issues and enhance decision-making based on reliable information. The software aims to minimize inefficiencies and risks associated with incorrect or incomplete data collection in digital environments.

DataTrue Pricing

DataTrue software offers a pricing model based on customized plans that vary according to the number of scans, data layers, integrations, and advanced features required by the organization. The structure typically involves tiered packages where higher tiers include increased usage limits and additional functionalities, with pricing determined by the specific requirements and scale of deployment.

Overall experience with DataTrue

ECOMMERCE DIRECTOR
<50M USD, Retail
FAVORABLE

“DataTrue Enhances Analytics Confidence With Real-Time Alerts And Automated Validation”

5.0
Oct 13, 2025
As the E-Commerce Director, I've had an excellent experience with DataTrue. The platform has given us confidence in our analytics and tracking by providing automated validation and continuous monitoring across all of our e-commerce sites.
IT Security & Risk Management Associate
10B - 30B USD, IT Services
CRITICAL

“Impacts of True Data on User Experience”

3.0
Jan 7, 2025
very use tool to use, great for scanning web and app platforms

About Company

Company Description

Updated 19th November 2024

DataTrue is an Australian-born startup with offices in Sydney and Vancouver that specialises in automated quality assurance for web and mobile app analytics. The company's technology integrates machine learning to enhance testing processes, ensure tags and cookies are deployed in line with the customer's privacy policies, detect Personally Identifiable Information (PII) leaks, and ensure data accuracy and compliance. DataTrue's solutions focus on providing reliable analytics testing using proxy server technology, enabling businesses to maintain high standards of data integrity, security and performance in their digital products.

Company Details

Updated 19th November 2024
Year Founded
2015
Head office location
Sydney & Vancouver, Australia
Number of employees
11 - 50
Website
https://datatrue.com/en/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: DataTrue
Performance of DataTrue Across Market Features

DataTrue Likes & Dislikes

Like

Automated tag and tracking validation - DataTrue makes it simple to confirm that tags and pixels are firing correctly across multiple pages and environments. Real-time alerts - the platform immediately notifies our team if something breaks, which allows us to fix tracing issues before they impact campaign data. Excellent support - their support team is quick to respond and proactive about helping us fine-tune our setup.

Like

true data provides and easy to use interface

Like

The API/integration is excellent, great support from the team who really know what they're doing and it's extremely accurate

Dislike

Initial setup complexity - the implementation process requires some technical understanding, especially for mapping complex tag structures or testing across multiple domains. Pricing transparency - the pricing structure can be difficult to predict as your tracking needs to grow; a clearer breakdown or scaling model would be helpful for budgeting. Learning curve for advanced features - while the basics are intuitive, using advance automation and cross-environment validation takes time and training to master

Dislike

tool has been slow to use

Dislike

It's easy to set up but quite a complicated product to use as it's so detailed, so a bit of a learning curve.

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Peer Discussions

DataTrue Reviews and Ratings

4.4

(20 Ratings)

Rating Distribution

5 Star
45%
4 Star
40%
3 Star
15%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.6

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
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  • ECOMMERCE DIRECTOR
    <50M USD
    Retail
    Review Source

    DataTrue Enhances Analytics Confidence With Real-Time Alerts And Automated Validation

    5.0
    Oct 13, 2025
    As the E-Commerce Director, I've had an excellent experience with DataTrue. The platform has given us confidence in our analytics and tracking by providing automated validation and continuous monitoring across all of our e-commerce sites.
  • SENIOR SEO MANAGER
    50M-1B USD
    Media
    Review Source

    Detailed Analytics Tool Offers High Accuracy With Notable Learning Curve

    5.0
    Nov 21, 2025
    Excellent product that means our use of analytics is far more accurate and efficient
  • SENIOR ANALYST
    1B-10B USD
    Hardware
    Review Source

    Product Praised for Usability and Accuracy, Team Faced Slow Rollout Issues

    5.0
    Oct 13, 2025
    great experience and has been very easy to use and implement
  • Data Analyst
    50M-1B USD
    Media
    Review Source

    DataTrue: A Detailed Insight into Data Monitoring Platform

    4.0
    Feb 19, 2025
    Overall, DataTrue is a comprehensive and robust data monitoring platform with a wide range of capabilities. This is a valuable tool for us to maintain data accuracy and streamline our tag management. Being able to have a top down approach on how our website is functioning at all times and being alerted if something goes wrong is valuable to our business.
  • Manager, Human Resources
    <50M USD
    Real Estate
    Review Source

    Accuracy and Real-Time Processing: The Strength of Data True

    4.0
    Jan 10, 2025
    My overall experience with Data True has been overwhelming. It simplifies complex data tasks and integrates well with existing systems. The interface is clean and the tools provided are reliable. As a user I find it very easy to use. It saved my time and could make time for other tasks.
Showing Result 1-5 of 20

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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