Overview
Product Information on DataTrue
What is DataTrue?
DataTrue Pricing
Overall experience with DataTrue
“DataTrue Enhances Analytics Confidence With Real-Time Alerts And Automated Validation”
“Impacts of True Data on User Experience”
About Company
Company Description
DataTrue is an Australian-born startup with offices in Sydney and Vancouver that specialises in automated quality assurance for web and mobile app analytics. The company's technology integrates machine learning to enhance testing processes, ensure tags and cookies are deployed in line with the customer's privacy policies, detect Personally Identifiable Information (PII) leaks, and ensure data accuracy and compliance. DataTrue's solutions focus on providing reliable analytics testing using proxy server technology, enabling businesses to maintain high standards of data integrity, security and performance in their digital products.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: DataTrue
Performance of DataTrue Across Market Features
DataTrue Likes & Dislikes
Automated tag and tracking validation - DataTrue makes it simple to confirm that tags and pixels are firing correctly across multiple pages and environments. Real-time alerts - the platform immediately notifies our team if something breaks, which allows us to fix tracing issues before they impact campaign data. Excellent support - their support team is quick to respond and proactive about helping us fine-tune our setup.
true data provides and easy to use interface
The API/integration is excellent, great support from the team who really know what they're doing and it's extremely accurate
Initial setup complexity - the implementation process requires some technical understanding, especially for mapping complex tag structures or testing across multiple domains. Pricing transparency - the pricing structure can be difficult to predict as your tracking needs to grow; a clearer breakdown or scaling model would be helpful for budgeting. Learning curve for advanced features - while the basics are intuitive, using advance automation and cross-environment validation takes time and training to master
tool has been slow to use
It's easy to set up but quite a complicated product to use as it's so detailed, so a bit of a learning curve.
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Peer Discussions
DataTrue Reviews and Ratings
- ECOMMERCE DIRECTOR<50M USDRetailReview Source
DataTrue Enhances Analytics Confidence With Real-Time Alerts And Automated Validation
As the E-Commerce Director, I've had an excellent experience with DataTrue. The platform has given us confidence in our analytics and tracking by providing automated validation and continuous monitoring across all of our e-commerce sites. - SENIOR SEO MANAGER50M-1B USDMediaReview Source
Detailed Analytics Tool Offers High Accuracy With Notable Learning Curve
Excellent product that means our use of analytics is far more accurate and efficient - SENIOR ANALYST1B-10B USDHardwareReview Source
Product Praised for Usability and Accuracy, Team Faced Slow Rollout Issues
great experience and has been very easy to use and implement - Data Analyst50M-1B USDMediaReview Source
DataTrue: A Detailed Insight into Data Monitoring Platform
Overall, DataTrue is a comprehensive and robust data monitoring platform with a wide range of capabilities. This is a valuable tool for us to maintain data accuracy and streamline our tag management. Being able to have a top down approach on how our website is functioning at all times and being alerted if something goes wrong is valuable to our business. - Manager, Human Resources<50M USDReal EstateReview Source
Accuracy and Real-Time Processing: The Strength of Data True
My overall experience with Data True has been overwhelming. It simplifies complex data tasks and integrates well with existing systems. The interface is clean and the tools provided are reliable. As a user I find it very easy to use. It saved my time and could make time for other tasks.



