• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Domo
Logo of Domo

Domo

byDomo
in
4.1
Market Presence: Analytics and Business Intelligence Platforms, Augmented Analytics

Overview

Product Information on Domo

Updated 13th October 2025

What is Domo?

Domo is a cloud-based software that enables organizations to aggregate, visualize, and analyze data from multiple sources in real-time. The software provides business intelligence capabilities by integrating data from disparate platforms, allowing users to create interactive dashboards, generate reports, and automate workflows. Domo addresses the challenge of data fragmentation by facilitating data centralization and offering tools for collaborative decision-making. The software is designed to support data governance, access control, and scalability, making it suitable for businesses seeking to improve operational efficiency, manage performance metrics, and enhance data-driven insights across functions.

Domo Pricing

The Domo software offers a subscription-based pricing model, typically structured by user count and features selected. Pricing varies based on the chosen tier, which determines access to data connectors, advanced analytics, governance options, and support. The software’s model is designed to scale with organization size and usage requirements, with available options for custom enterprise packages.

Overall experience with Domo

IT Associate
50M - 250M USD, Software
FAVORABLE

“Review for Domo”

4.0
Jan 21, 2025
It is a great BI tool with an easy to use interface and nice data visualization features. It supports multiple data sources like databases, files, box cloud, etc. I personally use it for real time data insights. and making chart on the datasets is also very easy
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 11th November 2025

Domo is an AI and data products platform that helps organizations use data and AI to drive measurable business impact. The platform extends beyond traditional business intelligence by enabling anyone to build, scale, and deploy low-code data products and applications. With Domo, users can connect and prepare data from any source, visualize insights in real time, and automate actions directly at the point of execution—all supported by robust governance, security, and AI capabilities.

Company Details

Updated 11th November 2025
Company type
Public
Year Founded
2010
Head office location
American Fork, United States
Number of employees
501 - 1000
Website
http://www.domo.com

Do You Manage Peer Insights at Domo?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Domo
Performance of Domo Across Market Features

Domo Likes & Dislikes

Like

User-friendly interface: The platform is very easy to navigate which makes data visualization and and dashboard creation very easy Seamless data integration: It supports many data sources which makes data handling and integration very easy I personally use it with various types of data sources Real time insights: Its ability to give real time data helps me in making quick and informed decisions

Like

Domo's Data Experience Platform has the ability to connect to different data sources which is unparalleled. The data layer is really efficient and smart and the ability to transform data on marketing performance is really good. Thanks to its offerings such as visualizations, dashboards, reporting, self-service analytics, AI tools, machine learning and data science, it is easier for marketing teams to optimize critical business processes at scale and in record time to power exponential marketing business results.

Like

Integrations with technologies throughout the marketing tech stack Real-time data views Visually intuitive cards and stories

Dislike

Limited customization: some of the visualizations and reports have a little bit of restriction due to which in some of them the flexibility is less Pricing: It is a little bit expensive compared to other BI tools, it would be awesome if you can give some competative pricing Steep learning curve: some advanced features require time to learn to master them and should have a prior knowledge how a BI tool works

Dislike

Even if Domo has the ability to have real-time access to data, it can slow down performance if there is a bigger underlying datasets or more complex queries. Because of its self-service analytics, it can be a nightmare regarding data governance and maintenance.

Dislike

No real support for strategic planning to improve data analysis for insights Support team has turned over a few times and client relationship support is lacking

Top Domo Alternatives

Logo of Looker Studio
1. Looker Studio
4.4
(421 Ratings)
Logo of Looker
2. Looker
4.5
(20 Ratings)
Logo of Zoho Analytics
3. Zoho Analytics
4.6
(17 Ratings)
View All Alternatives

Peer Discussions

Domo Reviews and Ratings

Showing data for 18 ratings and reviews for Marketing Dashboards market. View all 557 ratings and reviews across markets for a complete picture.

4.1

(18 Ratings)

Rating Distribution

5 Star
33%
4 Star
67%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.2

Service & Support

4.2

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT Associate
    50M-1B USD
    Software
    Review Source

    Review for Domo

    4.0
    Jan 20, 2025
    It is a great BI tool with an easy to use interface and nice data visualization features. It supports multiple data sources like databases, files, box cloud, etc. I personally use it for real time data insights. and making chart on the datasets is also very easy
  • DATA ANALYST
    <50M USD
    IT Services
    Review Source

    Unlocking Marketing Potential: Domo Data Experience Platform

    4.0
    Dec 8, 2024
    Domo Data Experience Platform allows us vastly easier access to marketing insights. As it focuses heavily on self-service for business users, this makes this tool a powerful marketing analytics tool. Domo integrates easily with more than 1,000 different platforms, from cloud business systems, data warehouses, on-premise systems and proprietary systems that can be connected through an API.
  • VP Marketing
    1B-10B USD
    IT Services
    Review Source

    Excellent platform for customizable dashboards

    4.0
    Oct 15, 2021
    Nice visualization tool that allows integration with many different platforms to view full-funnel marketing analytics. Completely customizable and allows for sharing dashboards with external agencies. Limited in-person support and staff has turned over a lot in the years we've used the platform.
  • IT Director
    1B-10B USD
    Consumer Goods
    Review Source

    DOMO flexibility to create immediate data insights.

    4.0
    Jun 16, 2021
    DOMO has been able to provide our marketing teams with strong control of their data creating and simplifying the data citizenship at our Company. DOMO's flexible API environment and standard connectors, allow us to quickly integrate and obtain insights that are translated into immediate actions.
  • Data-Driven Marketing Capablity Lead
    10B+ USD
    Consumer Goods
    Review Source

    Need marketing dashboards & viusalizations that wow?

    5.0
    Dec 15, 2020
    DOMO as a visualization platform meets our business needs, with flexible connectors and intuitive interface. Adoption has been strong due to the ease of use of the tool. The support and engagement has been top notch.
Showing Result 1-5 of 18

Recommended Gartner Research

  • Market Guide for Marketing Dashboards

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.