Name: Domo
Rating: 4.4 (560 reviews)

Overview

Product Information on Domo

Updated 13th October 2025

What is Domo?

Domo is a cloud-based software that enables organizations to aggregate, visualize, and analyze data from multiple sources in real-time. The software provides business intelligence capabilities by integrating data from disparate platforms, allowing users to create interactive dashboards, generate reports, and automate workflows. Domo addresses the challenge of data fragmentation by facilitating data centralization and offering tools for collaborative decision-making. The software is designed to support data governance, access control, and scalability, making it suitable for businesses seeking to improve operational efficiency, manage performance metrics, and enhance data-driven insights across functions.

Overall experience with Domo

IT Associate

50M - 250M USD, Software

FAVORABLE

“Review for Domo”

4.0

Jan 21, 2025

It is a great BI tool with an easy to use interface and nice data visualization features. It supports multiple data sources like databases, files, box cloud, etc. I personally use it for real time data insights. and making chart on the datasets is also very easy

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CRITICAL

About Company

Company Description

Domo is an AI and data products platform that helps organizations use data and AI to drive measurable business impact. The platform extends beyond traditional business intelligence by enabling anyone to build, scale, and deploy low-code data products and applications. With Domo, users can connect and prepare data from any source, visualize insights in real time, and automate actions directly at the point of execution—all supported by robust governance, security, and AI capabilities.

Company Details

Company type

Public

Year Founded

2010

Head office location

American Fork, United States

Number of employees

501 - 1000

Website

http://www.domo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Domo

Performance of Domo Across Market Features

Domo Likes & Dislikes

User-friendly interface: The platform is very easy to navigate which makes data visualization and and dashboard creation very easy Seamless data integration: It supports many data sources which makes data handling and integration very easy I personally use it with various types of data sources Real time insights: Its ability to give real time data helps me in making quick and informed decisions

Domo's Data Experience Platform has the ability to connect to different data sources which is unparalleled. The data layer is really efficient and smart and the ability to transform data on marketing performance is really good. Thanks to its offerings such as visualizations, dashboards, reporting, self-service analytics, AI tools, machine learning and data science, it is easier for marketing teams to optimize critical business processes at scale and in record time to power exponential marketing business results.

Integrations with technologies throughout the marketing tech stack Real-time data views Visually intuitive cards and stories

Limited customization: some of the visualizations and reports have a little bit of restriction due to which in some of them the flexibility is less Pricing: It is a little bit expensive compared to other BI tools, it would be awesome if you can give some competative pricing Steep learning curve: some advanced features require time to learn to master them and should have a prior knowledge how a BI tool works

Even if Domo has the ability to have real-time access to data, it can slow down performance if there is a bigger underlying datasets or more complex queries. Because of its self-service analytics, it can be a nightmare regarding data governance and maintenance.

No real support for strategic planning to improve data analysis for insights Support team has turned over a few times and client relationship support is lacking

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Recommended Gartner Insights

Market Guide for Marketing Dashboards

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50M-1B USD

Software

Review Source

Review for Domo

Jan 20, 2025

DATA ANALYST

<50M USD

IT Services

Unlocking Marketing Potential: Domo Data Experience Platform

Dec 8, 2024

Domo Data Experience Platform allows us vastly easier access to marketing insights. As it focuses heavily on self-service for business users, this makes this tool a powerful marketing analytics tool. Domo integrates easily with more than 1,000 different platforms, from cloud business systems, data warehouses, on-premise systems and proprietary systems that can be connected through an API.

VP Marketing

1B-10B USD

Excellent platform for customizable dashboards

Oct 15, 2021

Nice visualization tool that allows integration with many different platforms to view full-funnel marketing analytics. Completely customizable and allows for sharing dashboards with external agencies. Limited in-person support and staff has turned over a lot in the years we've used the platform.

IT Director

Consumer Goods

DOMO flexibility to create immediate data insights.

Jun 16, 2021

DOMO has been able to provide our marketing teams with strong control of their data creating and simplifying the data citizenship at our Company. DOMO's flexible API environment and standard connectors, allow us to quickly integrate and obtain insights that are translated into immediate actions.

Data-Driven Marketing Capablity Lead

10B+ USD

Need marketing dashboards & viusalizations that wow?

5.0

Dec 15, 2020

DOMO as a visualization platform meets our business needs, with flexible connectors and intuitive interface. Adoption has been strong due to the ease of use of the tool. The support and engagement has been top notch.