Google Marketing Platform Alternatives

Programmatic Segment-Based Advertising

Considering alternatives to Google Marketing Platform? See what this market Google Marketing Platform users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Google Marketing Platform compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. The Trade Desk

By The Trade Desk

4.8

Overall, the product is really useful to use. It allows us to access many different types of inventory from all over the globe including Display, Video, OLV, Audio, CTV & DOOH!Read all insights and reviews for The Trade Desk

Where Google Marketing Platform Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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2. Adobe Advertising Cloud

4

Adobe Advertising Cloud provides you with flexible audience targeting - something we can always use when creating detailed campaigns. However, it is nested and not very intuitive, which causes complex campaign management to consume a lot of time.Read all insights and reviews for Adobe Advertising Cloud

Where Google Marketing Platform Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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3. MediaMath

3.5

MediaMath gives me an opportunity to target my ad in a very specific manner however this comes with a price. This part is very precise but in the segment-building process it would be beneficial to stick to an interface that would serve as a calculator.Read all insights and reviews for MediaMath

Where Google Marketing Platform Scored Higher

Easier to integrate and deploy
Better evaluation and contracting

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4. Amazon Ads

5

Support is decent, overall it's effective for e-commerce.Read all insights and reviews for Amazon Ads

Where Google Marketing Platform Scored Higher

Better evaluation and contracting

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