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Overall experience with Google Marketing Platform
“Exploring the Efficacy of Google Analytics 360 and Google Ads”
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Company Description
Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
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Google Marketing Platform Likes & Dislikes
Integration with Google BigQuery made large scale data analysis easy for us. The data-driven attribution model helps us in understanding which channels are driving most conversions and app installations. Smart bidding features allow for automated bid optimization.
high return in investment, less time consuming,m
The cost of using premium services like GA 360 Display and video 360 can be high while scaling due to high traffic events. Ad fatigue is one of the issues during high traffic events. Onboarding process for full integration across apps and websites wasn't as seamless as expected.
nothing dislike
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Google Marketing Platform Reviews and Ratings
- SOFTWARE DEVELOPER50M-1B USDMediaReview Source
Exploring the Efficacy of Google Analytics 360 and Google Ads
Features like real-time tracking of user engagement across platforms allow for a granular understanding of user interactions. Audience segmentation features help us in differentiating new and returning visitors. Used Google Analytics 360 for comprehensive analytics. Also features like cross-device tracking, campaign management tools and ML based audience targeting helped for effective ad management using Google Ads. Complex setups, costs and custom reporting limitations are some of its drawbacks. - COMMUNICATIONS MANAGERGov't/PS/EdEducationReview Source
Unlocking High ROI with this Singular Advertising Platform
timely support, most effective advertising platform, roi, the whole busness depend on this sungle pkatform