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  1. Home
  2. /
  3. Google Tag Manager
  4. /
  5. Alternatives
Logo of Google Tag Manager

Google Tag Manager Alternatives

4.5(426 Ratings)
Tag Management

Considering alternatives to Google Tag Manager? See what this market Google Tag Manager users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Google Tag Manager compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months
How Alternatives Are Selected
Logo of Adobe Experience Platform Launch
1. Adobe Experience Platform Launch

By Adobe

4.4
(250 Ratings)
My experience with Adobe has been generally positive. The Platform provides a centralized solution for managing tags, rules, and data elements, which simplifies implementation processes. I appreciate the flexibility in creating rules Read all insights and reviews for Adobe Experience Platform Launch

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Tag Manager
Logo of Tealium Customer Data Hub
2. Tealium Customer Data Hub

By Tealium

4.5
(79 Ratings)
Tealium is very intuitive and easy to use. The team at Tealium are super knowledgeable and friendly. They are always making great enhancements to the product based on user feedback.Read all insights and reviews for Tealium Customer Data Hub

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
Compare with Google Tag Manager
Logo of Ingest IQ
3. Ingest IQ

By Ingest Labs

4.4
(55 Ratings)
Our overall experience with IngestIQ has been positive. Implementing the tool in our organisation was a significant step towards streamlining our tag management process. It has delivered on most of its promises.Read all insights and reviews for Ingest IQ

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Tag Manager
Logo of ObservePoint
4. ObservePoint

By ObservePoint

4.3
(36 Ratings)
As the E-Commerce Director, my experience with ObservePoint has been exceptional. The platform gives us full visibility into the accuracy and consistency of our digital analytics and tag implementations across our e-commerce site.Read all insights and reviews for ObservePoint

Where Google Tag Manager Scored Higher

  • Better at service and support
  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Tag Manager
Logo of Signal Customer Intelligence Platform (Legacy)
5. Signal Customer Intelligence Platform (Legacy)

By TransUnion (Signal)

4.5
(32 Ratings)
The numbers and reports generated from this AI were very informative and helped make decision. It would keep updated on the news about our partners, company and competitors. Read all insights and reviews for Signal Customer Intelligence Platform (Legacy)

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
Compare with Google Tag Manager
Logo of Blue Triangle Platform
6. Blue Triangle Platform

By Blue Triangle

4.4
(27 Ratings)
satisfied with perf impact,user experience ,conversion rates and business outcome.Read all insights and reviews for Blue Triangle Platform

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
Compare with Google Tag Manager
Logo of DataTrue
7. DataTrue

By DataTrue

4.4
(20 Ratings)
As the E-Commerce Director, I've had an excellent experience with DataTrue. The platform has given us confidence in our analytics and tracking by providing automated validation and continuous monitoring across all of our e-commerce sites.Read all insights and reviews for DataTrue

Where Google Tag Manager Scored Higher

  • Better evaluation and contracting
Compare with Google Tag Manager
Logo of Ensighten Manage
8. Ensighten Manage

By CHEQ

4.6
(15 Ratings)
Overall, Ensighten Manage has made it simpler. We can now control and update tags much more easily without depending more on development resources. It supports data administration, increases website performance, and supooerts in keeping our tracking organized. All things considered, this has streamlined analytics and marketing integrations across our sites easier.Read all insights and reviews for Ensighten Manage

Where Google Tag Manager Scored Higher

  • Easier to integrate and deploy
Compare with Google Tag Manager
Showing Result 1-8 of 11

Top Alternatives to Google Tag Manager

  • Adobe Experience Platform Launch
  • Tealium Customer Data Hub
  • Ingest IQ
  • ObservePoint
  • Signal Customer Intelligence Platform (Legacy)
  • Blue Triangle Platform
  • DataTrue
  • Ensighten Manage

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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