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  3. GTM Buddy
Logo of GTM Buddy

GTM Buddy

byGTM Buddy
in Revenue Enablement Platforms
4.5

Overview

Product Information on GTM Buddy

Updated 13th October 2025

What is GTM Buddy?

GTM Buddy is a software designed to streamline the enablement process for sales and marketing teams by providing contextual information and resources within the workflows of customer relationship management and communication tools. The software integrates with platforms such as email and CRM systems to deliver relevant content, battle cards, and competitive intelligence at the point of need. GTM Buddy addresses business challenges related to information access and knowledge sharing by ensuring that teams can quickly find and utilize the resources required for effective buyer engagement. The software features analytics capabilities to track content usage and engagement, enabling organizations to optimize their enablement strategies.

GTM Buddy Pricing

GTM Buddy software offers pricing based on the number of users and selected features, typically following a tiered subscription model. Pricing may vary depending on the scale of deployment and specific business requirements. The software generally requires direct contact with the provider for detailed pricing information and customization options.

Overall experience with GTM Buddy

Product Marketing Manager
<50M USD, Software
FAVORABLE

“GTM Buddy itself has transformed our sales enablement function as a whole”

4.0
Aug 27, 2025
So far we have had quite a good experience with GTM Buddy, it has been less than a year and I already see our whole team using it. We have had more teams that have shown interest in getting oboarded.
Regional Sales Manager
1B - 3B USD, Telecommunication
CRITICAL

“Platform Streamlines Team Collaboration Yet Impact on Revenue Remains Unclear”

3.0
Jan 30, 2026
We evaluated this product based on the premise that we wanted additional inputs and guidance on how to better enhance and increase revenue and deliver higher COGS per transaction, the results were inconclusive and we didn't see the uptick we were hoping for.

About Company

Company Description

Updated 26th March 2024

GTM Buddy focuses on providing a unique solution that aids modern revenue teams by ensuring sales representatives have immediate enablement within their work's flow and in the context of sales discussions. Unlike customary methods of content organization via tags and folders, GTM Buddy operates on a distinct model of revenue enablement. It combines this innovative approach with superior content analytics, targeting the primary concern front-facing representatives often face - delivering an optimum experience for their buyers. Rather than adding another tool to their repertoire, GTM Buddy’s approach assists sellers in overcoming content discovery challenges, thereby boosting their confidence.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2020
Head office location
Durham, United States
Number of employees
11 - 50
Website
https://gtmbuddy.ai/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About GTM Buddy
Reviewer Insights for: GTM Buddy
Performance of GTM Buddy Across Market Features

GTM Buddy Likes & Dislikes

Like

It works as a great content analytics tool apart from it being a one shop sales enablement. As a team it gives us great visibility into what Buyers are consuming and that is a great insight!

Like

Loved the idea of integrating AI into our sales process and for the most part incredibly easy and intuitive platform to use... loved the pre-meeting prep aspect and the ability to bring all stakeholders into the conversation for current and upcoming sales projects

Like

Our sales team loves GTM Buddy. It is typically difficult to get sales teams to use any new technology, but we got immediate buy-in and extremely high utilization in the first month. GTM Buddy has is intuitive, is super simple to use, and our sellers saw the value in it immediately. Bonus 1: It was easier to implement than a competitor's product that I had helped implement at a previous company. Bonus 2: The support provided by their CSMs is, in my opinion, best in class.

Dislike

The UI can be more engagingI feel today people still get confused when finidng assets so we direct them to the relevant folders. Even though we have a tagging system, I see some room for improvement for the UI to get super advanced so that people can find relevant assets in 1-2 clicks.

Dislike

Our Product Set is highly specific - which meant we had to be creative when implementing go to market suggestions. Contextual Search engine though not fault of the product was not relevant to much of our go to market sales strategies Engagement tracking wasn't necessarily what we needed as most sales in diverse verticals are won and done type opportunities...

Dislike

1. Recent changes made to the home screen UI do not use the real estate well. The previos generation gave more info and options above the fold. 2. High level analytics are intuitive and very helpful to front-line sellers. As an admin, I would like to drill deeper into some of the data.

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Peer Discussions

GTM Buddy Reviews and Ratings

4.5

(29 Ratings)

Rating Distribution

5 Star
52%
4 Star
41%
3 Star
7%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.5

Service & Support

4.8

Product Capabilities

4.4

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Product Marketing Manager
    <50M USD
    Software
    Review Source

    GTM Buddy itself has transformed our sales enablement function as a whole

    4.0
    Aug 27, 2025
    So far we have had quite a good experience with GTM Buddy, it has been less than a year and I already see our whole team using it. We have had more teams that have shown interest in getting oboarded.
  • Regional Sales Manager
    1B-10B USD
    Telecommunication
    Review Source

    Platform Streamlines Team Collaboration Yet Impact on Revenue Remains Unclear

    3.0
    Jan 30, 2026
    We evaluated this product based on the premise that we wanted additional inputs and guidance on how to better enhance and increase revenue and deliver higher COGS per transaction, the results were inconclusive and we didn't see the uptick we were hoping for.
  • Manager, Product Marketing
    <50M USD
    Software
    Review Source

    High utilization from day 1; immediate ROI; easy implementation; world-class support

    5.0
    Oct 27, 2025
    Of the solutions we considered, GTM Buddy had the most knowledgeable and professional sales team that helped us fully understand the pros (many) and cons (limited) of their product.
  • Deputy General Manager
    50M-1B USD
    Software
    Review Source

    Effective Tool for Sales Teams With Potential for Enhanced Analytics and Customisation

    4.0
    Dec 28, 2025
    GTM Buddy is an effective sales enablement platform that centralizes content, playbooks and real time guidance for customer facing teams. It helps reps access the right messaging at the right time and improves execution during live sales interactions. While the core value is strong, deeper analytics and customisation can further enhance the impact.
  • Manager, Product Marketing
    50M-1B USD
    Telecommunication
    Review Source

    Content Sharing and Team Adoption Features Aid Systematic Distribution and Tracking

    5.0
    Aug 4, 2025
    Overall the experience has been good so far. Love the content sharing and distribution that GTM Buddy provides. Also like Digital Sales Room and Slide Builder functionality
Showing Result 1-5 of 29

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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