• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Hootsuite
Logo of Hootsuite

Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Hootsuite Pricing

Hootsuite software uses a subscription-based pricing model with multiple plans that vary by features such as number of social accounts, user seats, and access to reporting tools. Pricing is structured on a per-user per-month basis, with differences in plan options for individuals, small teams, and larger organizations. Some plans include a free trial period, and additional features may be added at extra cost.

Overall experience with Hootsuite

Social Media Executive
50M - 250M USD, Miscellaneous
FAVORABLE

“Hootsuite is a lifesaver for Social ”

4.0
Oct 31, 2019
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Global Head of Social Media and Community
50M - 250M USD, IT Services
CRITICAL

“Can be powerful for bigger companies with a budget. ”

3.0
Feb 14, 2019
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

Do You Manage Peer Insights at Hootsuite?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Hootsuite Alternatives

Logo of DSMN8
1. DSMN8
4.8
(19 Ratings)
Logo of EveryoneSocial
2. EveryoneSocial
4.7
(8 Ratings)
Logo of Vulse
3. Vulse
5
(6 Ratings)
View All Alternatives

Peer Discussions

Hootsuite Reviews and Ratings

4.3

(43 Ratings)

Rating Distribution

5 Star
37%
4 Star
58%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Social Media Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Hootsuite is a lifesaver for Social

    4.0
    Oct 31, 2019
    This tool is a lifesaver when it comes to Social Media. I take care of 9 different social channels and Hootsuite allows me to schedule all my posts in advanced. It is extremely easy to use and it is visually easily to navigate through your scheduled posts. The tool also allows me to see my live feed for all the channels and if we have received any engagements on posts.
  • Social Media Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Hootsuite is a lifesaver for Social

    4.0
    Oct 31, 2019
    This tool is a lifesaver when it comes to Social Media. I take care of 9 different social channels and Hootsuite allows me to schedule all my posts in advanced. It is extremely easy to use and it is visually easily to navigate through your scheduled posts. The tool also allows me to see my live feed for all the channels and if we have received any engagements on posts.
  • Read All 43 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Market Guide for Employee Advocacy Tools
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: Hootsuite
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

Like

How easy it is to see what posts are scheduled and how to create the posts.

Like

How easy it is to see what posts are scheduled and how to create the posts.

Like

How easy it is to see what posts are scheduled and how to create the posts.

Dislike

The posting user experience, layout and UX leaves a lot to be desired. They layout the platforms like cards - almost like trello but to me it is messy and causes disorganization. I prefer more simple layouts like buffer. Hootsuite has a lot of power, but usually you have to pay for these as add on services which can get expensive.

Dislike

The posting user experience, layout and UX leaves a lot to be desired. They layout the platforms like cards - almost like trello but to me it is messy and causes disorganization. I prefer more simple layouts like buffer. Hootsuite has a lot of power, but usually you have to pay for these as add on services which can get expensive.

Dislike

The posting user experience, layout and UX leaves a lot to be desired. They layout the platforms like cards - almost like trello but to me it is messy and causes disorganization. I prefer more simple layouts like buffer. Hootsuite has a lot of power, but usually you have to pay for these as add on services which can get expensive.