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  3. Hootsuite
Logo of Hootsuite

Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Hootsuite Pricing

Hootsuite software uses a subscription-based pricing model with multiple plans that vary by features such as number of social accounts, user seats, and access to reporting tools. Pricing is structured on a per-user per-month basis, with differences in plan options for individuals, small teams, and larger organizations. Some plans include a free trial period, and additional features may be added at extra cost.

Overall experience with Hootsuite

Social Media Executive
50M - 250M USD, Miscellaneous
FAVORABLE

“Hootsuite is a lifesaver for Social ”

4.0
Oct 31, 2019
This tool is a lifesaver when it comes to Social Media. I take care of 9 different social channels and Hootsuite allows me to schedule all my posts in advanced. It is extremely easy to use and it is visually easily to navigate through your scheduled posts. The tool also allows me to see my live feed for all the channels and if we have received any engagements on posts.
Global Head of Social Media and Community
50M - 250M USD, IT Services
CRITICAL

“Can be powerful for bigger companies with a budget. ”

3.0
Feb 14, 2019
Hootsuite is getting better but in order to take advantage of all of it's power and features, you will need a bigger budget. Hootsuite basic for posting only compares to others on market, but I think lacks the user experience and UX other platforms offer.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Hootsuite
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

Like

How easy it is to see what posts are scheduled and how to create the posts.

Like

Hootsuite has a lot of funding and power in the platform. It goes beyond basic functionality and you can really deploy a sophisticated social media platform suite.

Like

Hootsuite allows me to add my social networks in a simple way, allowing me to schedule publications on all my social networks at the same time, the implementation of this tool has been a positive point for me and for the company since it allows me to be more interactive with followers and attract new customers.

Dislike

Having a restriction on the size of image you can upload to certain posts. I can upload the same larger image via the actual platforms so I find the restrictions quite frustrating at times

Dislike

The posting user experience, layout and UX leaves a lot to be desired. They layout the platforms like cards - almost like trello but to me it is messy and causes disorganization. I prefer more simple layouts like buffer. Hootsuite has a lot of power, but usually you have to pay for these as add on services which can get expensive.

Dislike

It is a fairly complete and easy to handle tool, but a clear problem is that it does not let you program threads on Twitter, only isolated publications.

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Peer Discussions

Hootsuite Reviews and Ratings

Showing data for 43 ratings and reviews for Employee Advocacy Tools market. View all 475 ratings and reviews across markets for a complete picture.

4.3

(43 Ratings)

Rating Distribution

5 Star
37%
4 Star
58%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.5

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Social Media Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Hootsuite is a lifesaver for Social

    4.0
    Oct 31, 2019
    This tool is a lifesaver when it comes to Social Media. I take care of 9 different social channels and Hootsuite allows me to schedule all my posts in advanced. It is extremely easy to use and it is visually easily to navigate through your scheduled posts. The tool also allows me to see my live feed for all the channels and if we have received any engagements on posts.
  • MBA, Compensation & Talent Management |
    50M-1B USD
    Services (non-Government)
    Review Source

    very good social media management tool

    4.0
    Oct 12, 2019
    Hootsuite allows me to add my social networks in a simple way, allowing me to schedule publications on all my social networks at the same time, the implementation of this tool has been a positive point for me and for the company since it allows me to be more interactive with followers and attract new customers.
  • Student Insurance Advocate
    Gov't/PS/Ed
    Education
    Review Source

    Hootsuite creates posts for social networks in a few minutes

    5.0
    Oct 6, 2019
    With hootsuite we have been able to reduce our effort by publishing posts completely to the minimum, so we can focus more on continuing to create quality content. Your agenda is very complete, and has facilitated us to review the organization each publication in relation to the work of each employee.
  • VP, Social Marketing
    50M-1B USD
    Media
    Review Source

    Hootsuite delivers a lot of variety when it comes to automating publications

    4.0
    Oct 6, 2019
    Hootsuite is recommended to handle large amounts of accounts in social networks, it is very simple to switch between them. It has been a great tool in the management of social selling, with which we have been able to work with contents dynamically and Veloz. We also recommend it to manage with your organization creation system, with which we can assign messages to the other members in the working group.
  • Marketing Communications Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Hootsuite is essential for a good management of social media

    4.0
    Oct 6, 2019
    Using this platform, we have achieved that our management of social networks and automated publications in them is at a completely different level than before. Hootsuite offers us solutions that fit our needs as a team of community managers.
...
Showing Result 1-5 of 43

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  • Market Guide for Employee Advocacy Tools

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