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  1. Home
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  3. HUMAN Ad Fraud Defense
Logo of HUMAN Ad Fraud Defense

HUMAN Ad Fraud Defense

byHUMAN Security
in Online Fraud Detection (Retired)
4.7

Overview

Product Information on HUMAN Ad Fraud Defense

Updated 12th June 2026

What is HUMAN Ad Fraud Defense?

Ad Fraud Defense is a pre-bid fraud prevention solution that helps digital advertising platforms detect and filter invalid traffic before bids are placed. It analyzes bid requests in real time to identify sophisticated and evasive fraud across desktop, mobile, CTV, and audio environments without adding meaningful latency. By helping platforms reduce wasted spend, protect inventory quality, and build advertiser trust, Ad Fraud Defense supports stronger performance across the programmatic supply chain.

HUMAN Ad Fraud Defense Pricing

Ad Fraud Defense uses custom enterprise pricing based on bid volume, integration scope, channel coverage, and reporting requirements. Pricing is tailored to each platform’s traffic patterns and operational needs, with flexible packaging designed to support different environments and use cases. HUMAN works with customers to align deployment and support with business goals and scale requirements.

Overall experience with HUMAN Ad Fraud Defense

Director of Operations
250M - 500M USD, Software
FAVORABLE

“Improvements in Service Approach Mark Notable Shift for Human's Customer Experience”

4.0
Mar 12, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Account Manager
500M - 1B USD, Software
CRITICAL

“Unmasking Inconsistent IVT Scores: An Unabridged Study”

3.0
Mar 21, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 14th November 2023

HUMAN is a cybersecurity company that protects organizations by disrupting digital fraud and abuse. HUMAN solutions leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today HUMAN verifies the humanity of more than 30 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
New York, United States
Number of employees
201 - 500
Website
https://www.humansecurity.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

HUMAN Ad Fraud Defense Reviews and Ratings

4.7

(51 Ratings)

Rating Distribution

5 Star
69%
4 Star
29%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Director of Operations
    50M-1B USD
    Software
    Review Source

    Improvements in Service Approach Mark Notable Shift for Human's Customer Experience

    4.0
    Mar 12, 2026
    I've said it before, and my thoughts remain the same: Human really shifted towards a strong service approach to its customers a few years ago, and it shows. My account manager and my AE are fantastic.
  • Director of Operations
    50M-1B USD
    Software
    Review Source

    Improvements in Service Approach Mark Notable Shift for Human's Customer Experience

    4.0
    Mar 12, 2026
    I've said it before, and my thoughts remain the same: Human really shifted towards a strong service approach to its customers a few years ago, and it shows. My account manager and my AE are fantastic.
  • Read All 56 Reviews

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Recommended Gartner Insights

  • Market Guide for Online Fraud Detection (Retired)
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Deciding Factors: HUMAN Ad Fraud Defense Vs. Market Average
Performance of HUMAN Ad Fraud Defense Across Market Features

HUMAN Ad Fraud Defense Likes & Dislikes

Like

- Reputation: Human has held strong its reputation in the space as a trusted source of IVT detection - Service: Early in our partnership with WhiteOps/Human, I was often frustrated at the lack of attention to requests and other needs I had to use the product and interpret the results. That has completely changed. - UI: While Human has moved to a UI, I'm still using the legacy UI. It's like comfort food for me.

Like

- Reputation: Human has held strong its reputation in the space as a trusted source of IVT detection - Service: Early in our partnership with WhiteOps/Human, I was often frustrated at the lack of attention to requests and other needs I had to use the product and interpret the results. That has completely changed. - UI: While Human has moved to a UI, I'm still using the legacy UI. It's like comfort food for me.

Like

- Reputation: Human has held strong its reputation in the space as a trusted source of IVT detection - Service: Early in our partnership with WhiteOps/Human, I was often frustrated at the lack of attention to requests and other needs I had to use the product and interpret the results. That has completely changed. - UI: While Human has moved to a UI, I'm still using the legacy UI. It's like comfort food for me.

Dislike

IVT scores are not consistent across the same inventory when scanned by the same product. IVT scores are not consistent with any other product on the market (more of an issue of all IVT vendors not specific to this one)

Dislike

IVT scores are not consistent across the same inventory when scanned by the same product. IVT scores are not consistent with any other product on the market (more of an issue of all IVT vendors not specific to this one)

Dislike

IVT scores are not consistent across the same inventory when scanned by the same product. IVT scores are not consistent with any other product on the market (more of an issue of all IVT vendors not specific to this one)

Reviewer Insights for: HUMAN Ad Fraud Defense