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Jasper

byJasper
in
4.4
Market Presence: Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity), AI GTM Platforms

Overview

Product Information on Jasper

Updated 13th October 2025

What is Jasper?

Jasper is an artificial intelligence software designed to assist users in creating content for various purposes, including marketing, blogs, social media, and advertising. The software uses natural language processing to generate written text based on user inputs and customization options. Jasper offers features such as tone selection, language support, and content templates to streamline the content creation process. The software addresses business needs related to scaling content production, maintaining consistency in messaging, and reducing the time required for generating written materials.

Jasper Pricing

Jasper is a software that offers a subscription-based pricing model with multiple plans differentiated by features, usage limits, and user seats, allowing users to select options that align with their content creation needs. Pricing is structured as recurring monthly or annual payments, and users can upgrade or downgrade their plans as required.

Overall experience with Jasper

MANAGER
500M - 1B USD, Software
FAVORABLE

“An AI tool for marketers”

4.0
Dec 20, 2024
We used jasper studio. It is no code tool that allow marketers to design and build AI application without requiring technical expertise.
Senior Consultant
10B - 30B USD, IT Services
CRITICAL

“Jasper: Supporting Creativity But Struggling With Complex Tasks”

3.0
Jul 19, 2024
As an individual contributor in my team, Jasper has been like the assistant that I have always needed. I am a power-user of Japer within my org. That being said, I would also like to mention that Jasper is still an intern, not yet a full-fledged employee. It can do basic tasks really well (social posts, business emails, copy-editing) and is a great time saving tool. However, it does have difficulty grasping more complex tasks. It tends to ignore instructions on complex tasks and despite continuous reminders, it gives the wrong output. Eg: By complex tasks, I mean taking video transcripts and writing a script based on what was said. It tends to change sentences, despite telling it that changing sentences shouldn't be done because these are recorded conversations. that cannot be changed.

About Company

Company Description

Updated 7th December 2023

Jasper: On-Brand AI For Business is an artificial intelligence assistant that generates online content in a distinctive brand voice. This versatility enables Jasper to adapt to any brand tone, from formal verbiage to casual internet jargon. The convenience of the Jasper Everywhere browser extension allows for seamless content creation across various platforms, such as social media, emails, CMS, and a company's own platform through the Jasper API. Furthermore, the service assures security and privacy of data with its built-in security features that continually evolve with progressing security protocols. Jasper was established in 2021 and has since amassed a substantial number of users.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2020
Head office location
Austin, United States
Number of employees
51 - 200
Website
https://jasper.ai

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Jasper
Deciding Factors: Jasper Vs. Market Average
Performance of Jasper Across Market Features

Jasper Likes & Dislikes

Like

AI generate high quality content quickly. SEO integrated.

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Like

1) Jasper can write great business-as-usual emails, perform copy-editing tasks, and also create thought leadership with the right input. I appreciate it being able to understand the brand voice and generate output that adheres to that. 2) The 'knowledge hub' is a great feature that helps me corral a lot of input in one place and generate the required content. It is able to create great content informed by several related pieces of content. I have created webpages, thought leadership articles, blogs and social posts using a large amount of already existing content. Jasper was able to combine inputs from all sources effectively. 3) Jasper also acts as a great place to brainstorm and can kickstart any writing project. It has become my go-to starting point. I'm eagerly looking forward to its video and image creation functions. 4) The customer success teams are great and take the time to support the users. I appreciate their expertise.

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Like

It feels like the Jasper model was trained on industry specific data. They've probably spent a fortune on datasets. I think they did a great job when training the model.

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Dislike

sometime inaccurate information because AI can occasionally misinterpret data or context, leading to mistakes in generated content.

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Dislike

1) As mentioned before, Jasper has trouble with complex tasks like script writing. It does not yet have an understanding of what makes a good video script. It can be challenging for Jasper to work with specific constraints. In my example above, I mentioned that I asked Jasper not to change any of the words in the transcript since it was a video. It was not able to follow that instruction and gave multiple outputs where it changed the words. 2) I would love to be able to upload a complex excel and have Jasper work on it and give me insights. 3) Copying content from Jasper chat and pasting it in an email or in a word doc gives a formatting that is difficult to remove. (There are boxes around the content that are difficult to remove). And pasting the text 'unformatted' means that I need to go back and make 'bold, italics, underline' the right words manually.

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Dislike

Even though they say it has no hallucinations, sometimes it still gives you a bit less relevant data then you expect. Albeit it happens rarely - much more seldom than what other models do.

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Peer Discussions

Jasper Reviews and Ratings

Showing data for 86 ratings and reviews for Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity) market. View all 95 ratings and reviews across markets for a complete picture.

4.4

(86 Ratings)

Rating Distribution

5 Star
48%
4 Star
44%
3 Star
7%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.4

Last 12 Months
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  • MANAGER
    50M-1B USD
    Software
    Review Source

    An AI tool for marketers

    4.0
    Dec 20, 2024
    We used jasper studio. It is no code tool that allow marketers to design and build AI application without requiring technical expertise.
  • Senior Systems Engineer
    50M-1B USD
    Banking
    Review Source

    Jasper's AI Integration: A Game-Changer for Marketing Productivity

    4.0
    Nov 22, 2024
    Our marketing department was looking for an AI input that would help to increase productivity. Jasper seems to be built for the marketing industry so we decided to try it. It was a bit of work to integrate it with our inhouse marketing tools, but we eventually got there.
  • BUSINESS REPRESENTATIVE
    50M-1B USD
    Software
    Review Source

    Jasper: A Simple and Versatile Tool That Boosts Productivity

    5.0
    Nov 9, 2024
    jasper: simple, versatile, and boosts productivity! Love it
  • DIRECTOR OF RESEARCH AND DEVELOPMENT
    Gov't/PS/Ed
    Education
    Review Source

    Jasper's Efficiency: Revolutionizing Project Management and Data Analysis

    5.0
    Sep 17, 2024
    Jasper can also work well with many different systems and tools. For project management, data analysis, and documentation, our firm uses a range of software. Jasper's ability to work with these systems makes workflows more efficient.
  • Director of Engineering
    50M-1B USD
    Consumer Goods
    Review Source

    Exploring Jasper: A Standout AI Writing Tool

    4.0
    Sep 23, 2024
    There are quite a few AI writing tools currently available. Jasper is easy to use with the Chrome extension and their customer service really stands out.
...
Showing Result 1-5 of 87

Recommended Gartner Research

  • Market Guide for Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity)

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