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  3. Kameleoon
Logo of Kameleoon

Kameleoon

byKameleoon
in
4.1
Market Presence: A/B Testing Tools, Feature Management

Overview

Product Information on Kameleoon

Updated 13th October 2025

What is Kameleoon?

Kameleoon is a software designed for experimentation and personalization that enables businesses to conduct A/B testing and optimize user experiences across digital channels. The software provides tools for creating, managing, and analyzing experiments, allowing organizations to test different versions of web pages and digital content. It supports segmentation and targeting features, enabling personalized experiences for specific audience groups based on behavioral and contextual data. Kameleoon integrates with analytics platforms and data management systems to deliver insights into user behavior and experiment performance. The software aims to address business challenges related to improving conversion rates, user engagement, and digital product performance through data-driven decision-making and continuous optimization.

Kameleoon Pricing

Kameleoon software uses a customized pricing model based on individual business requirements, offering plans that typically vary depending on the number of website visitors, level of functionality, and enterprise needs. Pricing details are not published publicly and are provided upon request after assessment of specific use cases, ensuring the solution aligns with organizational objectives and scale.

Overall experience with Kameleoon

DIGITAL ANALYST
<50M USD, IT Services
FAVORABLE

“Privacy Compliant Platform Facing Challenges With Intuitive Use and Integrations”

4.0
Sep 2, 2025
Kameleoon offers a powerful mix of A/B testing and personalization. It offers strong targeting and analytics functionalities, is privacy compliant and can be integrated to a wide variety of tools. It is a go to for teams which run frequent experimentations.
Cyber Security Manager
1B - 3B USD, Retail
CRITICAL

“Kameleon Eases Basic Content Management But Suffers From Limited Customization”

3.0
Aug 28, 2025
My overall experience with Kameleon has been average. The platform offers some useful features for creating and managing content but it lacks the flexibility that you expect mature tools There is a need of both usability and performance also.

About Company

Company Description

Updated 20th November 2023

Kameleoon provides brands with tools to build better products and digital experiences. It is designed for all-team experimentation with Web Experimentation, Feature Experimentation, and AI-Driven Personalization capabilities in a single unified platform. Kameleoon supports product-led and marketing-led teams to increase their experimentation velocity and leverage their tech stacks. As a unified platform, it enables teams to build hybrid experiments, letting them use web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is already used by over 1,000+ companies to increase visitor engagement and power growth.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
Paris, France
Number of employees
51 - 200
Website
http://www.kameleoon.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Kameleoon
Performance of Kameleoon Across Market Features

Kameleoon Likes & Dislikes

Like

You can run both client-side and server-side tests on the platform; The tool provides advanced targeting and personalization features; It is privacy compliant with numerous privacy regulations

Like

It has a clean interface and makes it relatively easy to set up simple templates and workflows. It helps to streamline content consistency access teams.

Like

It's fast, reliable, and provides a strong integration platform.

Dislike

It might take some time to master for some functionalities are not very intuitive at first glance Running more complex experiments require some coding skills Integrating some tools require extra setups

Dislike

It can feel limiting when trying to customize outside of the default options. It also slows down with larger data and projects. Also, the support and documentations requires more polishing.

Dislike

Learning curve and setup complexity, it's a bit resource-intensive for small teams, and we've found some documentation gaps.

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Peer Discussions

Kameleoon Reviews and Ratings

4.1

(16 Ratings)

Rating Distribution

5 Star
25%
4 Star
63%
3 Star
13%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.1

Service & Support

4.4

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Cyber Security Manager
    1B-10B USD
    Retail
    Review Source

    Kameleon Eases Basic Content Management But Suffers From Limited Customization

    3.0
    Aug 28, 2025
    My overall experience with Kameleon has been average. The platform offers some useful features for creating and managing content but it lacks the flexibility that you expect mature tools There is a need of both usability and performance also.
  • DIGITAL ANALYST
    <50M USD
    IT Services
    Review Source

    Privacy Compliant Platform Facing Challenges With Intuitive Use and Integrations

    4.0
    Sep 2, 2025
    Kameleoon offers a powerful mix of A/B testing and personalization. It offers strong targeting and analytics functionalities, is privacy compliant and can be integrated to a wide variety of tools. It is a go to for teams which run frequent experimentations.
  • SENIOR MANAGER, STRATEGIC PARTNERSHIPS
    Gov't/PS/Ed
    Education
    Review Source

    Kameleoon Supports Cross-Team Experiments - Some Setup and Learning Challenges

    4.0
    Aug 28, 2025
    Kameleoon has served the purpose that we've needed. It provides web experimentation and various feature management which has been helpful for our cross-team collaboration.
  • Head of Data
    50M-1B USD
    Banking
    Review Source

    Extensive Functionality Appreciated but Pricing Presents Challenge for Larger Groups

    4.0
    Aug 7, 2025
    Good breadth of functionality but a little pricey for some orgs
  • PRODUCT OWNER
    <50M USD
    Healthcare and Biotech
    Review Source

    Optimizing User Experience: Smooth and Intuitive Interface

    5.0
    Apr 15, 2025
    Very intuitive, smooth and user friendly a good way to optimize user experience
Showing Result 1-5 of 16

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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