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  3. Leanplum mobile engagement platform
Logo of Leanplum mobile engagement platform

Leanplum mobile engagement platform

byCleverTap (Leanplum)
in Mobile Marketing Platforms
4.4

Overview

Product Information on Leanplum mobile engagement platform

Updated 13th October 2025

What is Leanplum mobile engagement platform?

Leanplum is a mobile engagement platform software that enables organizations to manage and optimize mobile communications with users. The software supports the creation and delivery of personalized messaging, in-app notifications, and push notifications, aiming to improve user retention and engagement. Leanplum allows segmentation of audiences based on user behavior and automates campaign delivery across different channels. It includes analytics features that track campaign performance and user interactions, providing insights for continuous improvement. The software addresses the challenge of maintaining ongoing user engagement by offering tools for targeted messaging, A/B testing, and workflow automation, which help businesses understand and influence user behavior within mobile applications.

Leanplum mobile engagement platform Pricing

Leanplum mobile engagement platform software uses a customized pricing model based on individual business requirements, which typically involves factors such as usage volume, feature selection, and number of users or engagements, and pricing is generally provided upon request following consultation with the provider.

Overall experience with Leanplum mobile engagement platform

IT MANAGER
50M - 250M USD, Retail
FAVORABLE

“Product Review of Leanplum mobile engagement platform”

4.0
Mar 22, 2025
The platform provides good marketing automation features. Helpful in building customer retention and frequency.
Product Owner, Digital Marketing
1B - 3B USD, Travel and Hospitality
CRITICAL

“A basic feature flagging & segmentation tool, with A/B testing lipservice”

3.0
Jun 30, 2024
Solid customer support, but very basic functionality beyond the basics. Roadmaps are leaving this product behind & focusing on clevertap instead

About Company

Company Description

Updated 7th December 2023

Leanplum is a San Francisco-based company that provides solutions to app-first companies by personalizing and optimizing all customer interactions, irrespective of whether they occur inside or outside the app. With a global presence through offices in North America, Europe, and Asia, Leanplum is backed by various venture capital firms from Silicon Valley.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
51 - 200
Website
http://www.leanplum.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Leanplum mobile engagement platform
Deciding Factors: Leanplum mobile engagement platform Vs. Market Average
Performance of Leanplum mobile engagement platform Across Market Features

Leanplum mobile engagement platform Likes & Dislikes

Like

Intelligent A/B testing features.

Like

segmentation and audience building for feature flagging of various functions & content elements. Fairly low overhead for the amount of configuration variances amongst a large audience.

Like

It can significantly enhance the personalization & your mobile marketing. Multi-channel support, real time analytics & A/B testing features are a few of the highlights of this.

Dislike

Less scope for Customization. Limited Post deployment support.

Dislike

A/B testing can be very clunky; yet could be a much better feature of the toolset. While out-of-the-box capabilities are at the expected level, we find ourselves relegated to a handful of the most useful options and leaving the basic other functions alone.

Dislike

It is complex for beginners, pricing can be challenging for smaller vendors & high traffic can sometimes impact the performance.

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Peer Discussions

Leanplum mobile engagement platform Reviews and Ratings

4.4

(55 Ratings)

Rating Distribution

5 Star
62%
4 Star
27%
3 Star
11%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

4.6

Service & Support

4.8

Product Capabilities

4.6

Filter Reviews
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  • IT MANAGER
    50M-1B USD
    Retail
    Review Source

    Product Review of Leanplum mobile engagement platform

    4.0
    Mar 22, 2025
    The platform provides good marketing automation features. Helpful in building customer retention and frequency.
  • MARKETING MANAGER
    1B-10B USD
    Retail
    Review Source

    Unlocking Business Potential with Real-Time Analytics and A/B Testing

    5.0
    Jan 4, 2025
    It offers a strong & multi-feature platform for engagement for businesses that are aiming for highly personalized targeting. It does come with a learning curve for beginners due to its array of features.
  • Product Owner, Digital Marketing
    1B-10B USD
    Travel and Hospitality
    Review Source

    A basic feature flagging & segmentation tool, with A/B testing lipservice

    3.0
    Jun 30, 2024
    Solid customer support, but very basic functionality beyond the basics. Roadmaps are leaving this product behind & focusing on clevertap instead
  • CRM DIRECTOR
    50M-1B USD
    Travel and Hospitality
    Review Source

    A simple and user friendly tool to segment and communitace with your members

    4.0
    Dec 11, 2023
    User friendly platform for marketers who want to easily deploy marketing campaigns
  • Subject Matter Expert
    50M-1B USD
    IT Services
    Review Source

    Trusted Mobile Engagement Platform

    5.0
    Aug 5, 2021
    Leanplum mobile engagement platform enables cross-channel marketing. We can send the SMS/MMS campaigns. We can check the analytics from dashboard. This is trust worthy platform.
...
Showing Result 1-5 of 48

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