Name: Leanplum mobile engagement platform
Rating: 4.4 (55 reviews)

Overview

Product Information on Leanplum mobile engagement platform

Updated 13th October 2025

What is Leanplum mobile engagement platform?

Leanplum is a mobile engagement platform software that enables organizations to manage and optimize mobile communications with users. The software supports the creation and delivery of personalized messaging, in-app notifications, and push notifications, aiming to improve user retention and engagement. Leanplum allows segmentation of audiences based on user behavior and automates campaign delivery across different channels. It includes analytics features that track campaign performance and user interactions, providing insights for continuous improvement. The software addresses the challenge of maintaining ongoing user engagement by offering tools for targeted messaging, A/B testing, and workflow automation, which help businesses understand and influence user behavior within mobile applications.

Overall experience with Leanplum mobile engagement platform

IT MANAGER

50M - 250M USD, Retail

FAVORABLE

“Product Review of Leanplum mobile engagement platform”

4.0

Mar 22, 2025

The platform provides good marketing automation features. Helpful in building customer retention and frequency.

Product Owner, Digital Marketing

1B - 3B USD, Travel and Hospitality

CRITICAL

“A basic feature flagging & segmentation tool, with A/B testing lipservice”

3.0

Jun 30, 2024

Solid customer support, but very basic functionality beyond the basics. Roadmaps are leaving this product behind & focusing on clevertap instead

About Company

Company Description

Leanplum is a San Francisco-based company that provides solutions to app-first companies by personalizing and optimizing all customer interactions, irrespective of whether they occur inside or outside the app. With a global presence through offices in North America, Europe, and Asia, Leanplum is backed by various venture capital firms from Silicon Valley.

Company Details

Company type

Private

Year Founded

2012

Head office location

San Francisco, United States

Number of employees

51 - 200

Website

http://www.leanplum.com

Do You Manage Peer Insights at CleverTap (Leanplum)?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Leanplum mobile engagement platform

Deciding Factors: Leanplum mobile engagement platform Vs. Market Average

Performance of Leanplum mobile engagement platform Across Market Features

Leanplum mobile engagement platform Likes & Dislikes

Intelligent A/B testing features.

segmentation and audience building for feature flagging of various functions & content elements. Fairly low overhead for the amount of configuration variances amongst a large audience.

It can significantly enhance the personalization & your mobile marketing. Multi-channel support, real time analytics & A/B testing features are a few of the highlights of this.

Less scope for Customization. Limited Post deployment support.

A/B testing can be very clunky; yet could be a much better feature of the toolset. While out-of-the-box capabilities are at the expected level, we find ourselves relegated to a handful of the most useful options and leaving the basic other functions alone.

It is complex for beginners, pricing can be challenging for smaller vendors & high traffic can sometimes impact the performance.

Top Leanplum mobile engagement platform Alternatives

Peer Discussions

Leanplum mobile engagement platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Mobile Marketing Platforms

50M-1B USD

Retail

Review Source

Product Review of Leanplum mobile engagement platform

MARKETING MANAGER

1B-10B USD

Unlocking Business Potential with Real-Time Analytics and A/B Testing

5.0

Jan 4, 2025

It offers a strong & multi-feature platform for engagement for businesses that are aiming for highly personalized targeting. It does come with a learning curve for beginners due to its array of features.

Travel and Hospitality

A basic feature flagging & segmentation tool, with A/B testing lipservice

CRM DIRECTOR

A simple and user friendly tool to segment and communitace with your members

Dec 11, 2023

User friendly platform for marketers who want to easily deploy marketing campaigns

Subject Matter Expert

IT Services

Trusted Mobile Engagement Platform

Aug 5, 2021

Leanplum mobile engagement platform enables cross-channel marketing. We can send the SMS/MMS campaigns. We can check the analytics from dashboard. This is trust worthy platform.

Overview

Product Information on Leanplum mobile engagement platform

What is Leanplum mobile engagement platform?

Leanplum mobile engagement platform Pricing

Overall experience with Leanplum mobile engagement platform

“Product Review of Leanplum mobile engagement platform”

“A basic feature flagging & segmentation tool, with A/B testing lipservice”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Leanplum mobile engagement platform

Deciding Factors: Leanplum mobile engagement platform Vs. Market Average

Performance of Leanplum mobile engagement platform Across Market Features

Leanplum mobile engagement platform Likes & Dislikes

Top Leanplum mobile engagement platform Alternatives

Peer Discussions

Leanplum mobile engagement platform Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Performance of Leanplum mobile engagement platform Across Market Features

Leanplum mobile engagement platform Likes & Dislikes

Top Leanplum mobile engagement platform Alternatives

Leanplum mobile engagement platform Reviews and Ratings

Product Review of Leanplum mobile engagement platform

Unlocking Business Potential with Real-Time Analytics and A/B Testing

A basic feature flagging & segmentation tool, with A/B testing lipservice

A simple and user friendly tool to segment and communitace with your members

Trusted Mobile Engagement Platform

4.4

(55 Ratings)

Rating Distribution

Customer Experience

Product Capabilities

Deciding Factors: Leanplum mobile engagement platform Vs. Market Average

Reviewer Insights for: Leanplum mobile engagement platform

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