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“Boring, undifferentiated brand strategists...”
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Company Description
Lippincott operates worldwide as a creative consultancy focused on brand and innovation. The firm is dedicated to addressing the most complex issues faced by their clients through a strategic and design-oriented approach. Established in 1943, it played a crucial role in the development of many globally recognizable brands and experiences. The firm's handiwork powers expansion and enriches consumer experiences. The collaboration with Oliver Wyman enhances the ability to offer comprehensive solutions by blending industry, risk, and operational knowledge. Collectively, they cultivate opportunities for their clients to flourish in the future.
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Their international credits are solid, particularly their UK and US experience. This is important as most of our global business needs cross-country, cross-regional coordination as a house of brands. Their previous experience exhibited this tenure, but it seemed to not be considered during the actual workshops and strategic planning sessions that ensued.
The brand strategy exercises and workshops were mundane and not of value. Doesn't every brand want to be helpful, flexible and purpose-built? They didn't seek the non-standard perspectives. This isn't solved through post-its and junior staffers trying to moedrate and facilitate senior business stakeholders.
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Lippincott Brand Consultancies Reviews and Ratings
- VP<50M USDServices (non-Government)Review Source
Boring, undifferentiated brand strategists...
The core brand strategy consultants at Lippincott are solid professionals, but they lack any differentiated thinking beyond what would be standard (and expected) services for a brand strategy assignment. They seem to be underinvested in by their parent company, Oliver Wyman - who acquired them for status versus actual integration to transformation or other more traditional mgt. consultancy assignments.