• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Looker
Logo of Looker

Looker

byGoogle
in
4.5
2025
Market Presence: Analytics and Business Intelligence Platforms, Agentic Analytics

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Looker Pricing

Looker software offers a pricing model based on custom quotes, which typically considers factors such as the size of the organization, the number of users, and required features. Looker software is generally offered as a subscription, with tiered pricing to accommodate different business needs and usage levels. No publicly available fixed pricing is provided.

Overall experience with Looker

DATA ANALYST
<50M USD, Software
FAVORABLE

“Enhancing Decision Making: Looker's Customisable Visualizations”

5.0
Jan 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
<50M USD, Services (non-Government)
CRITICAL

“A powerful tool for displaying data, but with some limitations”

3.0
Jun 7, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Analytics and Business Intelligence Platforms

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Looker Alternatives

Logo of Data Studio
1. Data Studio
4.5
(423 Ratings)
Logo of Domo
2. Domo
4.1
(18 Ratings)
Logo of Zoho Analytics
3. Zoho Analytics
4.5
(17 Ratings)
View All Alternatives

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

Do You Manage Peer Insights at Google?

Access Vendor Portal to update and manage your profile.

Peer Discussions

Looker Reviews and Ratings

4.5

(20 Ratings)

Rating Distribution

5 Star
60%
4 Star
25%
3 Star
15%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • DATA ANALYST
    <50M USD
    Software
    Review Source

    Enhancing Decision Making: Looker's Customisable Visualizations

    5.0
    Jan 22, 2025
    Looker has been amazing to help us improve our data driven decision making by producing customisable visualisations for each department in the company
  • DATA ANALYST
    <50M USD
    Software
    Review Source

    Enhancing Decision Making: Looker's Customisable Visualizations

    5.0
    Jan 22, 2025
    Looker has been amazing to help us improve our data driven decision making by producing customisable visualisations for each department in the company
  • Read All 20 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Market Guide for Marketing Dashboards
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Performance of Looker Across Market Features

Looker Likes & Dislikes

Like

Seamlessly integrates with our other google products, presents data in clear format that allows the user to customise the view, awesome sharing & collaboration settings so that the entire team can work together

Like

Seamlessly integrates with our other google products, presents data in clear format that allows the user to customise the view, awesome sharing & collaboration settings so that the entire team can work together

Like

Seamlessly integrates with our other google products, presents data in clear format that allows the user to customise the view, awesome sharing & collaboration settings so that the entire team can work together

Dislike

Google Lookers biggest draw back is how tricky it is the learn. Everything from connecting data sources to setting report dates is fiddly and easy to get wrong resulting in errors. There is also significant lag when using dashboards, with detailed reports taking a long time to fully load. There are limitations to the number of components per page, which can be annoying for a more complex report. Some of the limits are quite small, like only allowing 3 pivot tables per page.

Dislike

Google Lookers biggest draw back is how tricky it is the learn. Everything from connecting data sources to setting report dates is fiddly and easy to get wrong resulting in errors. There is also significant lag when using dashboards, with detailed reports taking a long time to fully load. There are limitations to the number of components per page, which can be annoying for a more complex report. Some of the limits are quite small, like only allowing 3 pivot tables per page.

Dislike

Google Lookers biggest draw back is how tricky it is the learn. Everything from connecting data sources to setting report dates is fiddly and easy to get wrong resulting in errors. There is also significant lag when using dashboards, with detailed reports taking a long time to fully load. There are limitations to the number of components per page, which can be annoying for a more complex report. Some of the limits are quite small, like only allowing 3 pivot tables per page.

Reviewer Insights for: Looker