Name: Looker
Rating: 4.5 (1019 reviews)

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Overall experience with Looker

DATA ANALYST

<50M USD, Software

FAVORABLE

“Enhancing Decision Making: Looker's Customisable Visualizations”

5.0

Jan 22, 2025

Looker has been amazing to help us improve our data driven decision making by producing customisable visualisations for each department in the company

<50M USD, Services (non-Government)

CRITICAL

“A powerful tool for displaying data, but with some limitations”

3.0

Jun 7, 2023

Looker studio offers a great platform for aggregating and displaying data in attractive dashboards ideal for showing stakeholders. It can be fiddly to use but the results are excellent and worth the time to invest in learning.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

For Market:
Analytics and Business Intelligence Platforms

About Company

Company Description

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Company type

Public

Year Founded

1998

Head office location

Mountain View, CA, United States

Annual Revenue

30B+ USD

Website

www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Looker

Performance of Looker Across Market Features

Looker Likes & Dislikes

Seamlessly integrates with our other google products, presents data in clear format that allows the user to customise the view, awesome sharing & collaboration settings so that the entire team can work together

Looker studios biggest strength is how reports can be automated. It can be instructed to update metrics at regular intervals populating reports without any input from the user once set up is complete. I also love the range of options for displaying the data, pie charts, graphs and tables are available in a range of colours to help match your companies brand. One useful aspect is that is can be connected to a wide range of sources from Google Ads, Analytics, or Google Sheets to Google Search console.

1. Customisable to create reports and dashboards 2. Easy to connect with different data sources. 3. You get clear insights from the data.

It can be challenging to understand for new users, price can be expensive for smaller organizations, handling extremely large datasets can slow down performance

Google Lookers biggest draw back is how tricky it is the learn. Everything from connecting data sources to setting report dates is fiddly and easy to get wrong resulting in errors. There is also significant lag when using dashboards, with detailed reports taking a long time to fully load. There are limitations to the number of components per page, which can be annoying for a more complex report. Some of the limits are quite small, like only allowing 3 pivot tables per page.

1. Hard to learn for new users. 2. Platform feels slow while working with a huge database. 3. Expensive for small business

Top Looker Alternatives

Peer Discussions

Looker Reviews and Ratings

Recommended Gartner Insights

Market Guide for Marketing Dashboards

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<50M USD

Software

Review Source

Enhancing Decision Making: Looker's Customisable Visualizations

SR. SOCIAL MEDIA EXECUTIVE

Banking

Google's Tool: An In-depth Look at Data Analysis and Visualization

4.0

Jan 10, 2025

It's a good tool by Google for analysing and visualising data. New users might find it a bit hard in the start and also the platform feels slow while working with large databases.

HEAD OF MARKETING

Miscellaneous

Fantastic tool for Marketing Reporting for SMEs

May 2, 2024

I've looked at many different data analysis and display tools and none of them had the flexibility of Looker and all cost lots more. You can connect pretty much any data source - lots are native and free, whilst some require a paid connector from a third party (costs for these vary massively, but can be low). And you can connect anything using G Sheets as a middleman data source (and using Zapier creatively can help). We use Looker to display all of our Marketing data. I really like how easy it is to build your own reports. There's a bit of a learning, but in my experience it's far easier to get the hang of than the likes of MS Bi.

DIGITAL MARKETING SPECIALIST

50M-1B USD

Healthcare and Biotech

Powerful tool for marketing dashboard

Dec 1, 2023

An excellent marketing dashboards tool that integrates excellently with Google products. Very easy to use reports and dashboards builder. The best part of it being, it is free which is amazing

MARKETING ASSOCIATE

1B-10B USD

Manufacturing

Very complete dashboarding tool, matching with a huge amount of different data types

Oct 18, 2023

Easy to use dashboard tool, coming with a lot of connectors to different types of dataset