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Measured

byMeasured
in
4.5
Market Presence: Marketing Mix Modeling Solutions, Incrementality Measurement Platforms

Overview

Product Information on Measured

Updated 12th March 2026

What is Measured?

Measured is an enterprise media measurement and optimization platform that proves marketing’s financial impact on business outcomes. Built for large and enterprise companies, Measured unifies online and offline measurement so marketing and finance teams can plan, invest, and report with accountability. Measured combines media mix modeling / marketing mix modeling (MMM) with always-on incrementality testing to quantify true incremental contribution, ROI, and marginal returns across channels including TV, CTV, paid social, paid search, retail media, audio, OOH, and more. With integrations across 300+ media platforms and data partners, Measured delivers a privacy-safe, top-down approach to modeling and optimizing media spend at scale. Measured is trusted by major companies in Retail, CPG, Finance, Software and more to measure and optimize Billions in dollars in media spend.

Measured Pricing

Measured is a software that offers its pricing model primarily through custom quotes based on the specific needs and scope of the client, which may include factors such as data volume, integrations, and required features rather than offering standardized public pricing tiers.

Overall experience with Measured

Digital Marketing Manager
500M - 1B USD, Software
FAVORABLE

“A gamechanger tool - That saves you so much of marketing budget ”

4.0
Feb 5, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 9th July 2025

Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.

Company Details

Updated 9th July 2025
Company type
Private
Year Founded
2017
Head office location
Austin, United States
Number of employees
51 - 200
Website
https://www.measured.com/

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Peer Discussions

Measured Reviews and Ratings

4.5

(4 Ratings)

Rating Distribution

5 Star
50%
4 Star
50%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Digital Marketing Manager
    50M-1B USD
    Software
    Review Source

    A gamechanger tool - That saves you so much of marketing budget

    4.0
    Feb 5, 2026
    My own personal experience with Measured has been fantastic. The product is a game changer for marketers who used to rely on the guesswork. This makes the marketing strategy strong and effective.
  • Digital Marketing Manager
    50M-1B USD
    Software
    Review Source

    A gamechanger tool - That saves you so much of marketing budget

    4.0
    Feb 5, 2026
    My own personal experience with Measured has been fantastic. The product is a game changer for marketers who used to rely on the guesswork. This makes the marketing strategy strong and effective.
  • Read All 4 Reviews

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Measured Likes & Dislikes

Like

1. The features of the platform and ability to see all your ad platforms data in a centralised location 2. Saves you ton of money that you would have spent on ads where the customers would definitely buy the product/service you offer without ads 3. It is a complaint and widely accepted product which makes it a game changer for marketers to be worry-free without relying on cookies 4. The customer support is excellent and would rank it 10/10

Like

1. The features of the platform and ability to see all your ad platforms data in a centralised location 2. Saves you ton of money that you would have spent on ads where the customers would definitely buy the product/service you offer without ads 3. It is a complaint and widely accepted product which makes it a game changer for marketers to be worry-free without relying on cookies 4. The customer support is excellent and would rank it 10/10

Like

1. The features of the platform and ability to see all your ad platforms data in a centralised location 2. Saves you ton of money that you would have spent on ads where the customers would definitely buy the product/service you offer without ads 3. It is a complaint and widely accepted product which makes it a game changer for marketers to be worry-free without relying on cookies 4. The customer support is excellent and would rank it 10/10

Reviewer Insights for: Measured