Overview
Product Information on Measured
What is Measured?
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Overall experience with Measured
“Easy-to-interpret reports support informed internal decision making”
“Effective data integration and visualization, but media optimization falls short”
About Company
Company Description
Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.
Company Details
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Measured Reviews and Ratings
- Marketing Associate50M-1B USDHardwareReview Source
Easy-to-interpret reports support informed internal decision making
Overall my experience with Measured is positive. We mainly use it for it's dashboards, which allow us to share ROI and budget recommendations to internal stakeholders. The reports are easy to interpret and allow us to make informed decisions



