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Logo of Measured

Measured

byMeasured
in
4.8
Market Presence: Marketing Mix Modeling Solutions, Incrementality Measurement Platforms

Overview

Product Information on Measured

Updated 12th March 2026

What is Measured?

Measured is an enterprise media measurement and optimization platform that proves marketing’s financial impact on business outcomes. Built for large and enterprise companies, Measured unifies online and offline measurement so marketing and finance teams can plan, invest, and report with accountability. Measured combines media mix modeling / marketing mix modeling (MMM) with always-on incrementality testing to quantify true incremental contribution, ROI, and marginal returns across channels including TV, CTV, paid social, paid search, retail media, audio, OOH, and more. With integrations across 300+ media platforms and data partners, Measured delivers a privacy-safe, top-down approach to modeling and optimizing media spend at scale. Measured is trusted by major companies in Retail, CPG, Finance, Software and more to measure and optimize Billions in dollars in media spend.

Measured Pricing

Measured is a software that offers its pricing model primarily through custom quotes based on the specific needs and scope of the client, which may include factors such as data volume, integrations, and required features rather than offering standardized public pricing tiers.

Overall experience with Measured

Marketing Associate
50M - 250M USD, Hardware
FAVORABLE

“Easy-to-interpret reports support informed internal decision making”

5.0
Jul 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Associate
Gov't/PS/ED <5,000 Employees, Education
CRITICAL

“Effective data integration and visualization, but media optimization falls short”

3.0
Jul 13, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 9th July 2025

Measured is a company that specializes in incrementality-based media measurement and optimization. Founded in 2017, the firm utilizes an AI-powered platform to manage, test, plan, and optimize media investments. Their unique approach combines automated experimentation and media mix modeling. This assists marketers in understanding the incremental impact of their advertising. Ultimately, Measured's focus is to increase return on investment through its platform.

Company Details

Updated 9th July 2025
Company type
Private
Year Founded
2017
Head office location
Austin, United States
Number of employees
51 - 200
Website
https://www.measured.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Measured Alternatives

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Peer Discussions

Measured Reviews and Ratings

4.8

(12 Ratings)

Rating Distribution

5 Star
83%
4 Star
8%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Associate
    50M-1B USD
    Hardware
    Review Source

    Easy-to-interpret reports support informed internal decision making

    5.0
    Jul 8, 2026
    Overall my experience with Measured is positive. We mainly use it for it's dashboards, which allow us to share ROI and budget recommendations to internal stakeholders. The reports are easy to interpret and allow us to make informed decisions
  • Marketing Associate
    50M-1B USD
    Hardware
    Review Source

    Easy-to-interpret reports support informed internal decision making

    5.0
    Jul 8, 2026
    Overall my experience with Measured is positive. We mainly use it for it's dashboards, which allow us to share ROI and budget recommendations to internal stakeholders. The reports are easy to interpret and allow us to make informed decisions
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Recommended Gartner Insights

  • Critical Capabilities for Marketing Mix Modeling Solutions
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Reviewer Insights for: Measured

Measured Likes & Dislikes

Like

The dashboards are easy to navigate even for users who don't have much prior experience in doing so. They're also straightforward to share with the required specific stakeholders

Like

The dashboards are easy to navigate even for users who don't have much prior experience in doing so. They're also straightforward to share with the required specific stakeholders

Like

The dashboards are easy to navigate even for users who don't have much prior experience in doing so. They're also straightforward to share with the required specific stakeholders

Dislike

Media optimization and attribution modelling can be improved

Dislike

Media optimization and attribution modelling can be improved

Dislike

Media optimization and attribution modelling can be improved