Name: MediaGuard
Rating: 4.7 (49 reviews)

Overview

Product Information on MediaGuard

Updated 13th October 2025

What is MediaGuard?

MediaGuard is a software designed to detect and prevent malicious media threats within digital advertising supply chains. It analyzes images, videos, and other media files in real time to identify potential risks such as malware, redirect attacks, and unauthorized data collection embedded within creative assets. The software works by scanning digital media before it reaches end users, helping organizations safeguard their online environments and protect against fraud and abuse. MediaGuard addresses challenges in maintaining secure and compliant advertising experiences, reducing exposure to security vulnerabilities and ensuring the integrity of digital media across platforms.

Overall experience with MediaGuard

Director of Operations

250M - 500M USD, Software

FAVORABLE

“Improvements in Service Approach Mark Notable Shift for Human's Customer Experience”

4.0

Mar 12, 2026

I've said it before, and my thoughts remain the same: Human really shifted towards a strong service approach to its customers a few years ago, and it shows. My account manager and my AE are fantastic.

Account Manager

500M - 1B USD, Software

CRITICAL

“Unmasking Inconsistent IVT Scores: An Unabridged Study”

3.0

Mar 21, 2025

helpful in identifying IVT, however, IVT scores don't align with other users of the same product. Does however block us from sending invalid traffic to our partners.

About Company

Company Description

HUMAN is a cybersecurity company that protects organizations by disrupting digital fraud and abuse. HUMAN solutions leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today HUMAN verifies the humanity of more than 30 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security.

Company Details

Company type

Private

Year Founded

2012

Head office location

New York, United States

Number of employees

201 - 500

Website

https://www.humansecurity.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About MediaGuard

Reviewer Insights for: MediaGuard

Deciding Factors: MediaGuard Vs. Market Average

Performance of MediaGuard Across Market Features

MediaGuard Likes & Dislikes

- Reputation: Human has held strong its reputation in the space as a trusted source of IVT detection - Service: Early in our partnership with WhiteOps/Human, I was often frustrated at the lack of attention to requests and other needs I had to use the product and interpret the results. That has completely changed. - UI: While Human has moved to a UI, I'm still using the legacy UI. It's like comfort food for me.

keeps us from getting into trouble with our buyers

I personally like accuracy and the available parameters in the mediaguard. In the world of high speed auctions, having access to granular data points such as detailed reasons and their respective definitions and SIVT classifications is incredibly valuable. Mediaguard provides transparency that we need to understand the underlying cause of why a particular request for flagged - whether it was due to automated browsing, spoofing attempts, etc.

1) I'd like more intel about how the fraud rate of our suppliers compare with the same suppliers that our peers that use Human observe. This would help us understand where we need to focus to improve quality. 2) I think there's likely value in some of the policy features. I think if Human would create trainings or videos on tips about how to get the most of these features, I'd use them more (I recently asked for best practices on how to use the delisted app reporting). 3) While I'm comfortable using the UI, I'd love a bit more customization. Case in point - I primarily pull reporting for our tool, yet every time I log in, I am forced to take the extra step of choosing our tool from the drop down (FS is the default)

IVT scores are not consistent across the same inventory when scanned by the same product. IVT scores are not consistent with any other product on the market (more of an issue of all IVT vendors not specific to this one)

1. I personally disliked their new explore layout as compared to their legacy layout. The older legacy layout was far easier to use and navigate. 2. When we intend to download a report, the generation process can take significant time. We often need to wait for a while before the report finally shows up in the 'Reports' section for downloading it. If the file size is larger or covers a broad range of parameters, the wait time increases even further. 3. When navigating to different sections of the explore, the filters don't always persist. At times, we need to re-select the same date ranges or fields that we want.

Top MediaGuard Alternatives

Peer Discussions

MediaGuard Reviews and Ratings

Recommended Gartner Insights

Market Guide for Online Fraud Detection

50M-1B USD

Software

Review Source

Improvements in Service Approach Mark Notable Shift for Human's Customer Experience

Operations Associate

Detailed IVT Data Enhances Transparency While Report Generation Remains Slow in Mediaguard

5.0

Mar 30, 2026

The overall experience of using Mediaguard has been wonderful. The fields that mediaguard report provides are quite sufficient for the pre-bid IVT analysis. The most significant advantage here is the granularity of the data. It provide details for IVT and not just binary (Y/N) output. The available data from the mediaguard really helps us to narrow down on the root cause of the IVT issue. The IVT data is also fragmented in two parts which provides us with better insights - SIVT and GIVT. By using these SIVT and GIVT stats, we can get to the details of the issue. Mediaguard's performance has been great so far, ensuring that our pre-bid filtering does doesn't compromise with the ability to win the bids / impressions.

Marketing Manager

<50M USD

Services (non-Government)

High Value Fraud Detection Stack for DSP Workflows, with a Learning Curve

Mar 3, 2026

We use HUMAN for fraud/IVT protection in our DSP workflows, specifically leveraging MediaGuard and FraudSensor. Overall, our experience has been strong. The biggest value is the combination of pre-bid decision and post-bid validation, which gives our team a more complete view of traffic quality and helps us make cleaner supply decisions over time.

Director of Engineering

Media

Effective Fraud Protection Highlighted Amid Gaps In Integration Health Monitoring Features

Mar 5, 2026

MediaGuard has delivered strong results in protecting our digital channels from fraud and suspicious activity while keeping friction low for legitimate users. Integration was solid and pretty straightforward.

Fewer Quality Escalations With Mediaguard, Though Improvement Needed In IVT Transparency

Feb 25, 2026

Mediaguard is quite detailed in terms of flagging IVT. The overall discrepancy has reduced and the number of escalations regarding the quality has reduced drastically.