Overview
Product Information on Mobile Engagement Platform
What is Mobile Engagement Platform?
Mobile Engagement Platform Pricing
Overall experience with Mobile Engagement Platform
“Decade-Long Success with Powerful Integration Platform”
About Company
Company Description
Airship is a mobile-first customer experience platform that allows marketing, product and growth teams to drive better business outcomes by delivering better customer experiences. Airship allows non-technical teams to build, test and automate personalized customer interactions across all channels — email, push notifications, SMS, RCS, mobile wallets and more — including native app and website experiences where conversion drives value. The platform powers progressive zero-party data collection, both providing and utilizing real-time data and from anywhere, with AI-powered creation, orchestration and experimentation accelerating teams’ ability to confidently improve every customer interaction for conversion, higher lifetime value and durable revenue growth.
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Reviewer Insights for: Mobile Engagement Platform
Deciding Factors: Mobile Engagement Platform Vs. Market Average
Performance of Mobile Engagement Platform Across Market Features
Mobile Engagement Platform Likes & Dislikes
Easy to integrate, very powerful features, good service (no incidents).
Reporting capabilities, real time triggered campaigns, user interface
Scale and resilience of the platform, we send in excess of 2bn messages peryear covering our marketing promotions and service messaging. We have gone through two Black Friday trading periods with Airship and have experienced no issues with messaging reaching customers quickly at point of send. The tech integrates well with our MarTech estate (CDP, Azure Micro-services) and their core platform is easy to use for campaign configuration. We have been able to work with professional services team to build complex solutions to specific edge cases we require. They came back stronger than any of the other competitors during our RFI process.
More focus in marketing.
nothing
A few areas to improve is to not lose focus on their core products in pursuit of further enhancing new avenues and building a larger experience platform. Performance Analytics product can be slow and take time to bring back results of queries. This has been raised with them and they have been working on improving the speed of the product. More work to do here still though
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Peer Discussions
Mobile Engagement Platform Reviews and Ratings
- IT MANAGER1B-10B USDBankingReview Source
Decade-Long Success with Powerful Integration Platform
Ten years ago we integrated this platform with very good results. The roadmap and product evolution have covered our expetatives and helped us to provide new features. - CRM DIRECTOR50M-1B USDTravel and HospitalityReview Source
Probably the strongest platform to deliver real and personalised push campaigns
Integration was smooth. The platform provides you loads of opportunities to unlock value from push as a channel - Head Of Marketing Technology1B-10B USDRetailReview Source
Great infrastructure that is reliable and scalable
Airship infrastructure and scale has been impressive and has enabled us to reach our global audience with targeted notifications to keep them informed on the customer journey. Through our partnership we enabled new types of messages cacross our journey than delivered a hugely positive ROI and increase relevance to our global audience. Their visual UI is easy to use and for us in particular integrates well with our internal tech to enable multi-step lifecycle messaging. Airship's professional services team are hugely responsive and quick to react to any platform risks to service. Good speed to resolution and always keep the customer up to date and engaged throughout to full RCA. - Data Director For Products & Services10B+ USDTelecommunicationReview Source
Complete and Strong Mobile Customer Engagement Platform
Using Airship on numerous native mobile apps, we are very happy with this fully complete Customer Engagment Platform which allow us to manage efficiently our large customer base (15m+ / months) on multiple mobile applications and various channels. The UI is very user-friendly and allow marketing teams to create advanced push campaigns or automatized Customers Journeys very easily. Support teams, online documentation and SDK/API quality are great and saved us a lot of time on implementation and run issues. We finally have regular exchanges with their teams to give them feedback on their solutions, and work on new features, innovations... It is a real partnership with a win/win approach. - Senior Marketing Manager50M-1B USDRetailReview Source
Fast development & very good support
As a retailer, we use Airship for all our communication within the app and out of the app. Our focus is primarily on automated communication via mobile push and the use of location-based marketing. Airship already offers many targeting options on a user friendly interface after simple integration of the SDK. In addition, many significantly enhanced targeting and segmentation options can be implemented with little development effort. There are three things that I find particularly convincing about Airship: 1. speed of development: Both the user interface and the underlying functions are constantly being developed further - and at a speed that I have hardly ever seen before in software. I also like the fact that new feature and improvement suggestions I submit via support are often passed on to product development and even implemented. 2. comprehensive documentation: The entire system is very well documented for users and developers. If you enjoy reading it, you can achieve much more with Airship than the really good user interface already allows. 3. really good support: This is perhaps the most important point: Airship support is incredibly good - quick answers and to the point from really good people. In principle there is hardly anything to complain about Airship. The software is not quite cheap ,but if you want to drive a Porsche, you have to pay a Porsche - and you can expect a Porsche in return!