Name: Moz Pro
Rating: 3.8 (20 reviews)

Overview

Product Information on Moz Pro

Updated 13th October 2025

What is Moz Pro?

Moz Pro is a software designed to assist businesses and organizations in optimizing their online presence through search engine optimization tools and analytics. The software provides features for keyword research, site audits, backlink analysis, rank tracking, and on-page optimization. Moz Pro allows users to monitor website health, identify issues that may impact search performance, and uncover opportunities for improving visibility on search engines. The software offers insights into competitors' strategies and helps users develop data-driven SEO plans to enhance site performance. By streamlining SEO processes and providing actionable recommendations, Moz Pro addresses the challenge of ranking and traffic improvements for websites and digital content.

Overall experience with Moz Pro

SEO executive

50M - 250M USD, IT Services

FAVORABLE

“Unlock Advanced SEO Using Moz: No Drawbacks, Just Results”

5.0

Jan 22, 2025

Moz is a really helpful tool for SEO work. Whether it's using site audits, keyword research, checking DA/PA of the website, and doing backlink analysis, I can do it. I feel Moz tool can easily understand for beginners.

HEAD OF IT

50M - 250M USD, Media

CRITICAL

“Moz: Your SEO Journey Begins with Best-in-Class Support”

3.0

Jan 21, 2025

Moz is a good tool backed up by some of the best customer support we've experienced, super friendly, helpful and fast, make you feel like you're the only customer. We found it to be a good introduction into the world of SEO and a valuable tool to get us started.

About Company

Company Description

Moz addresses various aspects of digital marketing with its suite of tools. It offers features such as keyword research, backlink analysis, site audits, and competitive analysis tools. The platform provides insights, optimization suggestions for content, and rank tracking. Customizable reports are available to simplify data, and the platform receives regular updates. Moz caters to different sizes of businesses from local to enterprise, and provides learning opportunities through the Moz Academy and Help Hub.

Company Details

Company type

Private

Year Founded

2004

Head office location

United States

Number of employees

51 - 200

Website

https://moz.com/

Do You Manage Peer Insights at Moz?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Moz Pro

Performance of Moz Pro Across Market Features

Moz Pro Likes & Dislikes

I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit.

Customer Support, Simplicity of service, Entry level ease into the world of SEO

The ranking tool makes it easy for me to track 200 locations in a single spot. This saves me multiple hours per week. I'm able to easily track changes in ranking over time for my multiple markets and then dig down deeper into the results.

I feel there is not any drawbacks or features that I don't like. Everything is so smooth and simple.

not a huge dislike but the accessibility of the different plans available and what options you have isnt always the easiest to understand or locate.

The lack of training is disappointing. I feel that we are only scraping the surface with how we use the tools. Advanced video training would be a great way to improve adoption and allow us to scale out further.

Top Moz Pro Alternatives

Peer Discussions

Moz Pro Reviews and Ratings

Recommended Gartner Insights

Market Guide for Enterprise SEO Platforms

This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

50M-1B USD

Media

Review Source

Moz: Your SEO Journey Begins with Best-in-Class Support

IT Services

Unlock Advanced SEO Using Moz: No Drawbacks, Just Results

SEO SPECIALIST

Software

Unlocking SEO Proficiency With Moz's Feature Rich Tools

Nov 15, 2024

Using Moz has been a game changer for me in doing SEO analysis. It has a comprehensive suite of tools that makes it easier to track and improve my website's overall performance. From doing keyword research, analyzing competitors backlinks to link building & doing website audits, I've been using this tool for every aspect of SEO.

DIGITAL & COMMUNICATIONS DIRECTOR

Services (non-Government)

Moz Simplifies SEO: A Great Tool for Multi-location Businesses

Sep 13, 2024

There are many SEO tools out there, but Moz keeps it simple and gives you exactly the data you need, in the format you need it, when you need it. Working in a multi-location business, their ranking tools allow our company to keep an eye on rankings in various geo-locations. We can also dive in to back link analysis, on-page SEO grading, and domain authority at a glance.

Marketing Associate

<50M USD

Best Listing Management tool for Local Businesses

4.0

Jul 21, 2024

Moz Local is a great listing management tool for local businesses. With its intuitive features and user-friendly interface, it makes it a go-to solution for beginners. It is ideal for site audits & crawling reports, even I can get customized reports through it for presenting to my clients. Its best feature is to track & monitor listing performance. Through Link Explorer, I can get all the necessary details for a website like referring domains, inbound links, and many more.