• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Moz Pro
Logo of Moz Pro

Moz Pro

byMoz
in Enterprise SEO Platforms
3.7

Overview

Product Information on Moz Pro

Updated 13th October 2025

What is Moz Pro?

Moz Pro is a software designed to assist businesses and organizations in optimizing their online presence through search engine optimization tools and analytics. The software provides features for keyword research, site audits, backlink analysis, rank tracking, and on-page optimization. Moz Pro allows users to monitor website health, identify issues that may impact search performance, and uncover opportunities for improving visibility on search engines. The software offers insights into competitors' strategies and helps users develop data-driven SEO plans to enhance site performance. By streamlining SEO processes and providing actionable recommendations, Moz Pro addresses the challenge of ranking and traffic improvements for websites and digital content.

Moz Pro Pricing

Moz Pro software uses a subscription-based pricing model with multiple tiered plans based on feature sets and usage limits. Plans are billed monthly or annually, allowing users to choose an option according to their requirements for SEO tools and data access. Users can select the appropriate subscription plan depending on their needs.

Overall experience with Moz Pro

SEO executive
50M - 250M USD, IT Services
FAVORABLE

“Unlock Advanced SEO Using Moz: No Drawbacks, Just Results”

5.0
Jan 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Manager
10B - 30B USD, Transportation
CRITICAL

“Valuable for link building, yet limited for regional keyword research”

3.0
Jul 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 9th January 2024

Moz addresses various aspects of digital marketing with its suite of tools. It offers features such as keyword research, backlink analysis, site audits, and competitive analysis tools. The platform provides insights, optimization suggestions for content, and rank tracking. Customizable reports are available to simplify data, and the platform receives regular updates. Moz caters to different sizes of businesses from local to enterprise, and provides learning opportunities through the Moz Academy and Help Hub.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2004
Head office location
United States
Number of employees
51 - 200
Website
https://moz.com/

Do You Manage Peer Insights at Moz?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Moz Pro Alternatives

Logo of Semrush
1. Semrush
4.4
(110 Ratings)
Logo of Ahrefs
2. Ahrefs
4.8
(75 Ratings)
Logo of SE Ranking
3. SE Ranking
4.7
(72 Ratings)
View All Alternatives

Peer Discussions

Moz Pro Reviews and Ratings

3.7

(21 Ratings)

Rating Distribution

5 Star
48%
4 Star
19%
3 Star
29%
2 Star
0%
1 Star
5%
Why ratings and reviews count differ?
  • Marketing Manager
    10B+ USD
    Transportation
    Review Source

    Valuable for link building, yet limited for regional keyword research

    3.0
    Jul 8, 2026
    Moz is great tools especially when you do link building because they are the first to introduce Domain Authority and Page Authority, But other than that especially in Indonesia, Moz doesn't have the real capabilities to analyze the local market search
  • Marketing Manager
    10B+ USD
    Transportation
    Review Source

    Valuable for link building, yet limited for regional keyword research

    3.0
    Jul 8, 2026
    Moz is great tools especially when you do link building because they are the first to introduce Domain Authority and Page Authority, But other than that especially in Indonesia, Moz doesn't have the real capabilities to analyze the local market search
  • Read All 21 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Market Guide for Enterprise SEO Platforms
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: Moz Pro
Performance of Moz Pro Across Market Features

Moz Pro Likes & Dislikes

Like

I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit.

Like

I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit.

Like

I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit.

Dislike

Unable to do keyword analysis for Indonesia Market

Dislike

Unable to do keyword analysis for Indonesia Market

Dislike

Unable to do keyword analysis for Indonesia Market