• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Moz Pro
Logo of Moz Pro

Moz Pro

byMoz
in Enterprise SEO Platforms
3.9

Overview

Product Information on Moz Pro

Updated 13th October 2025

What is Moz Pro?

Moz Pro is a software designed to assist businesses and organizations in optimizing their online presence through search engine optimization tools and analytics. The software provides features for keyword research, site audits, backlink analysis, rank tracking, and on-page optimization. Moz Pro allows users to monitor website health, identify issues that may impact search performance, and uncover opportunities for improving visibility on search engines. The software offers insights into competitors' strategies and helps users develop data-driven SEO plans to enhance site performance. By streamlining SEO processes and providing actionable recommendations, Moz Pro addresses the challenge of ranking and traffic improvements for websites and digital content.

Moz Pro Pricing

Moz Pro software uses a subscription-based pricing model with multiple tiered plans based on feature sets and usage limits. Plans are billed monthly or annually, allowing users to choose an option according to their requirements for SEO tools and data access. Users can select the appropriate subscription plan depending on their needs.

Overall experience with Moz Pro

SEO executive
50M - 250M USD, IT Services
FAVORABLE

“Unlock Advanced SEO Using Moz: No Drawbacks, Just Results”

5.0
Jan 22, 2025
Moz is a really helpful tool for SEO work. Whether it's using site audits, keyword research, checking DA/PA of the website, and doing backlink analysis, I can do it. I feel Moz tool can easily understand for beginners.
HEAD OF IT
50M - 250M USD, Media
CRITICAL

“Moz: Your SEO Journey Begins with Best-in-Class Support”

3.0
Jan 21, 2025
Moz is a good tool backed up by some of the best customer support we've experienced, super friendly, helpful and fast, make you feel like you're the only customer. We found it to be a good introduction into the world of SEO and a valuable tool to get us started.

About Company

Company Description

Updated 9th January 2024

Moz addresses various aspects of digital marketing with its suite of tools. It offers features such as keyword research, backlink analysis, site audits, and competitive analysis tools. The platform provides insights, optimization suggestions for content, and rank tracking. Customizable reports are available to simplify data, and the platform receives regular updates. Moz caters to different sizes of businesses from local to enterprise, and provides learning opportunities through the Moz Academy and Help Hub.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2004
Head office location
United States
Number of employees
51 - 200
Website
https://moz.com/

Do You Manage Peer Insights at Moz?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Moz Pro
Performance of Moz Pro Across Market Features

Moz Pro Likes & Dislikes

Like

I like most of the features, some of the features I used a lot in SEO like backlink analyses, DA/PA checking and sites audit.

Like

Customer Support, Simplicity of service, Entry level ease into the world of SEO

Like

The ranking tool makes it easy for me to track 200 locations in a single spot. This saves me multiple hours per week. I'm able to easily track changes in ranking over time for my multiple markets and then dig down deeper into the results.

Dislike

I feel there is not any drawbacks or features that I don't like. Everything is so smooth and simple.

Dislike

not a huge dislike but the accessibility of the different plans available and what options you have isnt always the easiest to understand or locate.

Dislike

The lack of training is disappointing. I feel that we are only scraping the surface with how we use the tools. Advanced video training would be a great way to improve adoption and allow us to scale out further.

Top Moz Pro Alternatives

Logo of Semrush
1. Semrush
4.4
(105 Ratings)
Logo of Ahrefs
2. Ahrefs
4.7
(70 Ratings)
Logo of SE Ranking
3. SE Ranking
4.8
(60 Ratings)
View All Alternatives

Peer Discussions

Moz Pro Reviews and Ratings

3.9

(20 Ratings)

Rating Distribution

5 Star
50%
4 Star
20%
3 Star
25%
2 Star
0%
1 Star
5%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.4

Service & Support

4.1

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • HEAD OF IT
    50M-1B USD
    Media
    Review Source

    Moz: Your SEO Journey Begins with Best-in-Class Support

    3.0
    Jan 21, 2025
    Moz is a good tool backed up by some of the best customer support we've experienced, super friendly, helpful and fast, make you feel like you're the only customer. We found it to be a good introduction into the world of SEO and a valuable tool to get us started.
  • SEO executive
    50M-1B USD
    IT Services
    Review Source

    Unlock Advanced SEO Using Moz: No Drawbacks, Just Results

    5.0
    Jan 22, 2025
    Moz is a really helpful tool for SEO work. Whether it's using site audits, keyword research, checking DA/PA of the website, and doing backlink analysis, I can do it. I feel Moz tool can easily understand for beginners.
  • SEO SPECIALIST
    50M-1B USD
    Software
    Review Source

    Unlocking SEO Proficiency With Moz's Feature Rich Tools

    3.0
    Nov 15, 2024
    Using Moz has been a game changer for me in doing SEO analysis. It has a comprehensive suite of tools that makes it easier to track and improve my website's overall performance. From doing keyword research, analyzing competitors backlinks to link building & doing website audits, I've been using this tool for every aspect of SEO.
  • DIGITAL & COMMUNICATIONS DIRECTOR
    50M-1B USD
    Services (non-Government)
    Review Source

    Moz Simplifies SEO: A Great Tool for Multi-location Businesses

    5.0
    Sep 13, 2024
    There are many SEO tools out there, but Moz keeps it simple and gives you exactly the data you need, in the format you need it, when you need it. Working in a multi-location business, their ranking tools allow our company to keep an eye on rankings in various geo-locations. We can also dive in to back link analysis, on-page SEO grading, and domain authority at a glance.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Best Listing Management tool for Local Businesses

    4.0
    Jul 21, 2024
    Moz Local is a great listing management tool for local businesses. With its intuitive features and user-friendly interface, it makes it a go-to solution for beginners. It is ideal for site audits & crawling reports, even I can get customized reports through it for presenting to my clients. Its best feature is to track & monitor listing performance. Through Link Explorer, I can get all the necessary details for a website like referring domains, inbound links, and many more.
Showing Result 1-5 of 20

Recommended Gartner Research

  • Market Guide for Enterprise SEO Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.