Overview
Product Information on Optimizely Feature Experimentation
What is Optimizely Feature Experimentation?
Optimizely Feature Experimentation Pricing
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Overall experience with Optimizely Feature Experimentation
“Intuitive Interface and AI Features Simplify A/B Testing for All Experience Levels”
About Company
Company Description
Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Optimizely Feature Experimentation
Optimizely Feature Experimentation Likes & Dislikes
You do not need to come from an A/B testing background to run your experiments here. The product is extremely intuitive and easy to use. Also there are tons of data points for you to carry out a detailed analysis.
The built in stats engine was great - with sample size calculations and rigorous analytics. Also the AI lets way better optimization and personalization by routing traffic to the best of experiment set. Overall the ROI measurement was foolproof with scorecards, funnel journey views tying to revenue goals
The program is versatile, powerful, supports cross-team collaboration, and has positive peer feedback
It is quite pricey as compared to competitors. Integration takes a bit of time as well. Also you get what the community asks for - so no high depth of customization
Unlike web experimentation, this took a while to learn, especially for non-technical teams as it requires code changes. Once you implement (at a high cost, might I add), you might feel locked-in as the analytics, dashboards are heavily dependent and can make migration to other apps tougher
The program is more costly than other options and does not provide much cost transparency. It's a bit more complex than others and has a steeper learning curve due to its advanced features
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Peer Discussions
Optimizely Feature Experimentation Reviews and Ratings
- ASSOCIATE DIRECTOR<50M USDTravel and HospitalityReview Source
Intuitive Interface and AI Features Simplify A/B Testing for All Experience Levels
Very very intuitive UI, tons of features and the best use of AI by an A/B testing platform - MARKETING ASSOCIATE1B-10B USDSoftwareReview Source
Optimizely Offers Scalable Experimentation With Powerful Analytics and AI Features
Optimizely really helped us experiment at scale, with rich analytics, feature flags, as well as AI capabilities. It is robust, it is scalable and it is data-driven. - EHS MANAGER1B-10B USDManufacturingReview Source
Intuitive Interface and Collaboration Tools Meet Steep Learning Curve and Pricing
It provides an intuitive user interface and powerful management and rollout features as well as includes high data output and real time analytics - SENIOR SRE50M-1B USDIT ServicesReview Source
Rapid Feature Testing Supported By Optimizely, With Expense And Complexity Drawbacks
Optimizely feature experimentation allows our development team to quickly A/B test platform features and roll-out controls. It also provides integrated analytics which allows us to gather metrics based on the flags. - BA50M-1B USDTransportationReview Source
Basic Analytics Tool Offers Simplicity But Lacks Advanced Functionality
It is a good tool for simple and basic tasks. There are some limitations though for more complicated tasks.