On an overall, Amplitude is a very good tool for product analytics where we are able to look at the real time performance of our application and feature launches which leads us to make quick decisions during the feature release of AB Tests. The speed at which the chart builds for the pre-existing metrics is excellent. Ease of use of the tool makes it self serve in our organization. Which is why it helps to have leaders who can really make quick decisions. On the other hand, the customization of the metrics is really tricky with our own definitions. This also comes with a bit of expense.

The initial conversations with Amplitude's sales team were positive and I'm sure it's a very capable product, but the implementation and general account management has been terrible. First, the AE oversold the product by claiming we wouldn't need certain features and other features would do what we needed, this caused significant additional work in implementation. The outsourced agency for implementation was pretty hopeless and never completed the QA so we're still not sure if the data is usable. We're currently trying to resolve this with Amplitude and it's very hard to get any follow through, they'll promise help and then replies will dry up. I suspect we're 'low value' due to being a smaller company on a cheaper plan and I can understand that it would be great if the team followed through on what they've said they'll do. We're now six months in and are yet to get any value from the product.