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  1. Home
  2. /
  3. Facebook Analytics for Apps
Logo of Facebook Analytics for Apps

Facebook Analytics for Apps

byMeta
in Mobile App Analytics
4.1

Overview

Product Information on Facebook Analytics for Apps

Updated 13th October 2025

What is Facebook Analytics for Apps?

Facebook Analytics for Apps is a software developed to help businesses understand user behavior across mobile applications and websites. The software allows organizations to track events, analyze user retention, and segment audience groups based on their interactions within an app. It provides detailed insights into user journeys, conversion rates, and demographic data, supporting the optimization of app performance and marketing strategies. Businesses utilize this software to identify trends, evaluate campaign effectiveness and uncover opportunities to enhance engagement and retention. Facebook Analytics for Apps facilitates integration with other Facebook tools, supplying a unified view of user data across multiple touchpoints to address challenges in application usage analysis and growth optimization.

Facebook Analytics for Apps Pricing

Facebook Analytics for Apps is a software that offered its services at no cost to users, allowing access to analytics features without subscription or usage fees. The software provided data and reporting tools for app performance, engagement, and audience insights without implementing a tiered or paid pricing structure.

Overall experience with Facebook Analytics for Apps

SOCIAL MEDIA MANAGER
<50M USD, Telecommunication
FAVORABLE

“Seamlessly Integrating with Facebook Ads Ecosystem: A Deep Dive”

4.0
Feb 27, 2025
Powerful insights and seamless integration with Facebook ads ecosystem and other Meta tools.
GENERAL MANAGER
<50M USD, Transportation
CRITICAL

“Navigating through the Interface: A Challenge or Asset?”

2.0
Dec 21, 2024
The interface is not as user friendly as it could be. The amount of information is great, but there is almost too much to decipher what stats are relevant to my industry.

About Company

Company Description

Updated 7th December 2023

Meta is a technology company that creates platforms to help individuals connect and expand businesses. It revolutionized human connection when it launched Facebook in 2004, with applications such as Messenger, Instagram and WhatsApp further enabling global reach. Currently, Meta is focusing on transcending the traditional 2D screens to create more immersive experiences through technologies such as augmented and virtual reality, aiming to establish the next phase in social technology. The main objective is to give individuals the power to create communities and make the world feel more interconnected. It prompts for a safe and respectful online environment which promotes constructive conversations.

Company Details

Updated 27th August 2024
Company type
Public
Year Founded
2001
Head office location
Menlo Park, United States
Number of employees
10001+
Website
https://www.metacareers.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Facebook Analytics for Apps
Performance of Facebook Analytics for Apps Across Market Features

Facebook Analytics for Apps Likes & Dislikes

Like

Real-time alerts and immediate insights into user behaviour and event tracking, which help refine our campaigns.

Like

I like the functionality of the program that helps give my team advertising insights and a direction of what audience to target.

Like

Facebook analytics is a valuable tool for HR professionals to gain information into an organization's brand, recruitment efforts and employee engagement.

Dislike

Limited guidance on best practices for using advanced metrics. Occasional delays or inconsistencies in historical data updates.

Dislike

The user interface is not especially user friendly for someone who is unfamiliar. It is also not easy to find good direction, as the interface is updated often, such that the support pages are outdated.

Dislike

Facebook analytics data may not always be accurate and does not provide a complete picture of HR related metrics. It involves data security risks. Facebook analytics may not provide a complete picture of Recruitment metrics.

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Peer Discussions

Facebook Analytics for Apps Reviews and Ratings

4.1

(131 Ratings)

Rating Distribution

5 Star
50%
4 Star
44%
3 Star
5%
2 Star
1%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
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  • SOCIAL MEDIA MANAGER
    <50M USD
    Telecommunication
    Review Source

    Seamlessly Integrating with Facebook Ads Ecosystem: A Deep Dive

    4.0
    Feb 27, 2025
    Powerful insights and seamless integration with Facebook ads ecosystem and other Meta tools.
  • MANAGER, HUMAN RESOURCES
    <50M USD
    Manufacturing
    Review Source

    Exploring Risks and Inefficiencies in Facebook HR Metrics

    5.0
    Jan 21, 2025
    It helps to track the performance of job postings on Facebook. Track engagement metrics such as comments and shares. Identify the sources of job applications, including Facebook, other social media platforms and job boards.
  • SEO SPECIALIST
    50M-1B USD
    Software
    Review Source

    Facebook Analytics for Apps: A Comprehensive Insight into Performance & Engagement

    4.0
    Dec 13, 2024
    Using Facebook Analytics for Apps has been a positive experience for my organization. It's a great tool that offers deep insights into app performance, engagement metrics and user behavior.
  • GENERAL MANAGER
    <50M USD
    Transportation
    Review Source

    Navigating through the Interface: A Challenge or Asset?

    2.0
    Dec 21, 2024
    The interface is not as user friendly as it could be. The amount of information is great, but there is almost too much to decipher what stats are relevant to my industry.
  • SR. SOCIAL MEDIA EXECUTIVE
    <50M USD
    Finance (non-banking)
    Review Source

    Dual-Platform Analytics and Ad Management

    5.0
    Dec 5, 2024
    It is an excellent tool to understand your audience and evaluate post performance. Simple interface to use and understand the data for tracking page and post engagements with detailed insights. It allows easy analysis of ads performance - everything is shown clearly for decision-making and optimization. Integration with Instagram analytics is even better, which makes it easy to manage both platforms with ease.
...
Showing Result 1-5 of 132

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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