Overview
Product Information on Optimizely Opal
What is Optimizely Opal?
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Overall experience with Optimizely Opal
“Advanced Integration and Support Enhance Experience Despite Early Usability Challenges”
About Company
Company Description
Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Optimizely Opal
Optimizely Opal Likes & Dislikes
Whatr i really like, is, that it is directly integrated into the overall Optimizely environment. It is easy to use and easy to understand what it comes to the set up of instructions and agents. that facilitates the creation of meaningful use cases which deliver value in my daily work.
Easy to set-up experiments, constant feature improvements and an excellent support team
Their were some issues in the beginning like versioning, access and knowing about the credit consuption in advance , but most of them have already been solved. As a computer scientist, i dislike the pobabilistic outcomes, but that is more of a general AI issue.
Cost. Their products skew higher when compared to some of our other tooling.
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Optimizely Opal Reviews and Ratings
- MANAGER CRO & UX50M-1B USDTravel and HospitalityReview Source
Advanced Integration and Support Enhance Experience Despite Early Usability Challenges
My overall experience with the vendor is outstanding. Having to deal with a variety and software products, i really appreciate the competence and the speed of their support. This refers to technical support as well as to the overall relationship with the CSM or their accounting. I consider them to be more like a partner and part of my team than external vendors trying to make good and money-harvesting deals. - Director of IT50M-1B USDSoftwareReview Source
Optimizely Offers Strong Experimentation Features Alongside Higher Associated Costs
Optimizely is an excellent vendor with a very powerful products. We primarily use their experimentation product - but I have nothing but good things to say about the company, our CSM/AE and their product.



