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Logo of Persona

Persona

byPersona
in
4.5
Market Presence: Identity Verification, Online Fraud Detection (Retired)

Overview

Product Information on Persona

Updated 13th October 2025

What is Persona?

Persona is a software designed to help organizations automate and manage identity verification processes. The software provides tools for verifying individual identities using various methods such as document analysis, biometric verification, and database checks. Persona enables businesses to customize workflows to match compliance requirements and internal policies, aiming to reduce manual review time and improve accuracy. The software includes features for risk assessment, secure data management, and case tracking, assisting organizations in mitigating fraud and ensuring regulatory compliance. Persona integrates with internal systems and offers reporting capabilities to support audit and operational needs.

Persona Pricing

Persona software utilizes a usage-based pricing model structured around the number of verifications performed and selected features. Pricing tiers adjust according to verification volumes, type of identity checks, and additional compliance tools chosen for operational requirements. Custom plans are available for higher usage volumes and specialized configurations.

Overall experience with Persona

Director of Operations
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Strengthening Fraud Detection in Higher Education Admissions with Persona”

5.0
Apr 26, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 21st May 2024

Persona offers a unified identity platform that gives businesses the building blocks they need to design and manage fully customizable KYC, AML, KYB, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Beyond identity verification, Persona’s platform provides an intuitive case review tool, a fraud investigation and link analysis solution that enables customers to find and fight fraud rings faster, and a flexible orchestration layer to help businesses automate their identity operations from end to end — from setting custom rules to ingesting third-party data and triggering external actions. Persona is headquartered in San Francisco and serves any business that needs to verify its customers online, including retail, fintech, marketplace, delivery services, real estate and hospitality, HR, edtech, legal services, gaming, public sector, and more.

Company Details

Updated 21st May 2024
Year Founded
2018
Head office location
California, United States
Number of employees
201 - 500
Website
https://withpersona.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Persona Reviews and Ratings

4.5

(66 Ratings)

Rating Distribution

5 Star
56%
4 Star
44%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Director of Operations
    Gov't/PS/Ed
    Education
    Review Source

    Strengthening Fraud Detection in Higher Education Admissions with Persona

    5.0
    Apr 25, 2026
    From the implementation to our daily use, the Persona team has been consistently responsive and helpful with configuration recommendations. Most questions receive a same day response (next day at the very latest), with any necessary changes by their team completed within a few days. We have worked with the same two individuals from Persona since launch, which has been great for building a solid working relationship.
  • Director of Operations
    Gov't/PS/Ed
    Education
    Review Source

    Strengthening Fraud Detection in Higher Education Admissions with Persona

    5.0
    Apr 25, 2026
    From the implementation to our daily use, the Persona team has been consistently responsive and helpful with configuration recommendations. Most questions receive a same day response (next day at the very latest), with any necessary changes by their team completed within a few days. We have worked with the same two individuals from Persona since launch, which has been great for building a solid working relationship.
  • Read All 67 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Identity Verification
  • Magic Quadrant for Identity Verification
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User Sentiment About Persona
Reviewer Insights for: Persona
Deciding Factors: Persona Vs. Market Average
Performance of Persona Across Market Features

Persona Likes & Dislikes

Like

Aside from their customer service, Persona's product has been customizable to meet our needs perfectly. The vast configurability of the platform has allowed us to adapt with the evolving threats of fraud and bad actors. Updates to the platform's end user experience have been seamless and have required no lift from our team. These updates have enhanced the experience for our end users as they complete the identity verification process.

Like

Aside from their customer service, Persona's product has been customizable to meet our needs perfectly. The vast configurability of the platform has allowed us to adapt with the evolving threats of fraud and bad actors. Updates to the platform's end user experience have been seamless and have required no lift from our team. These updates have enhanced the experience for our end users as they complete the identity verification process.

Like

Aside from their customer service, Persona's product has been customizable to meet our needs perfectly. The vast configurability of the platform has allowed us to adapt with the evolving threats of fraud and bad actors. Updates to the platform's end user experience have been seamless and have required no lift from our team. These updates have enhanced the experience for our end users as they complete the identity verification process.