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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.5
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Review Summary
AI Generated Using Real User Reviews

See a synthesized overview of the key takeaways from verified reviews of Qualtrics XM Platform.

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Manager, Human Resources
50M - 250M USD, Insurance (except health)
FAVORABLE

“A versatile system, constantly enhancing and driving EX”

4.0
Mar 19, 2026
I think Qualtrics has tremendous capabilities and breadth in terms of what you can do. I like working with Matt Hall and his support has been great. I like that the company is continuing to innovate and come up with new features and functionality.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Showing data for 21 ratings and reviews for Voice of the Employee Solutions market. View all 279 ratings and reviews across markets for a complete picture.

4.5

(21 Ratings)

Rating Distribution

5 Star
57%
4 Star
43%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.3

Service & Support

4.5

Product Capabilities

4.5

Filter Reviews
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Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Manager, Human Resources
    50M-1B USD
    Insurance (except health)
    Review Source

    A versatile system, constantly enhancing and driving EX

    4.0
    Mar 19, 2026
    I think Qualtrics has tremendous capabilities and breadth in terms of what you can do. I like working with Matt Hall and his support has been great. I like that the company is continuing to innovate and come up with new features and functionality.
  • Manager, Human Resources
    10B+ USD
    Banking
    Review Source

    Strong Product Quality and Support Noted, With Concerns About Export Usability

    5.0
    Mar 19, 2026
    The quality of the product and support is great. We had a very fast implementation and have continued to build new features within our program as new things roll out.
  • Human Resources Associate
    1B-10B USD
    Energy and Utilities
    Review Source

    Consistently Reliable Data Collection With Occasional Integration And Support Challenges

    4.0
    Mar 18, 2026
    Overall, very positive. The majority of my job revolves around the data we obtain through Qualtrics and I am consistently pleased with the building, collection and data reporting capabilities. Only had a couple of integration issues with our HRIS and spotty support from time to time
  • Manager, Human Resources
    1B-10B USD
    Energy and Utilities
    Review Source

    XM Product Facilitates Survey Comparison and Efficient Results Distribution at All Levels

    5.0
    Mar 18, 2026
    I appreciate how quickly we can deploy an enterprisewide survey with dashboard access for every management level. This functionality allows is share results within 1-2 weeks of the survey closing. Benchmarking is extremely helpful.
  • Manager
    1B-10B USD
    Healthcare and Biotech
    Review Source

    Frequent Feedback Integration Highlights Strong Listening and Responsiveness to Input

    5.0
    Mar 19, 2026
    I appreciate how much feedback is taken in and considered, showing that a lot of listening takes place.
Showing Result 1-5 of 23

Recommended Gartner Insights

  • Market Guide for Voice of the Employee Solutions
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Reviewer Insights for: Qualtrics XM Platform

Qualtrics XM Platform Likes & Dislikes

Like

The dashboards, the easy way to design the survey, and the customer support chat.

Like

The amount of customization the tool affords us is the biggest benefit. The user experience for survey takers and dashboard users is very good. We also like referencing the library of questions.

Like

That its always developing and improving to help me better serve our employees.

Dislike

I have had some challenges with pulse surveys. I find it frustrating to have to copy over the prior month's sentiment and set up everything again... I wish this could roll forward more easily.

Dislike

We've had an issue with the AI features turning off on projects randomly. Exports could be better and more useable. Easier to link EX and CX data.

Dislike

It can be difficult/timely to fully train new users in the EX side of the platform at the brand admin level.