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Logo of Quantcast Platform

Quantcast Platform

byQuantcast
in Ad Tech Platforms
4.4

Overview

Product Information on Quantcast Platform

Updated 13th October 2025

What is Quantcast Platform?

Quantcast Platform is a software designed for audience insights, advertising planning, and campaign management. The software enables users to analyze real-time data from digital properties, identifying audience segments and behavioral trends. It offers automated buying of advertising inventory and provides measurement solutions for brand and performance campaigns. Quantcast Platform supports the optimization of advertising strategy through its predictive modeling capabilities and facilitates the management of multiple campaigns across display and video formats. The software addresses business challenges related to reaching specific audiences, measuring campaign effectiveness, and improving advertising efficiency by delivering actionable insights and tools for data-driven marketing decisions.

Quantcast Platform Pricing

Quantcast Platform is a software that uses a usage-based pricing model with costs determined by the volume of data or ad spend managed through the platform services The software offers custom quotes based on specific business requirements and typically does not publicly list standard pricing tiers

Overall experience with Quantcast Platform

50M - 250M USD, Media
FAVORABLE

“USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS”

5.0
Mar 1, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
MARKETING DIRECTOR
<50M USD, Miscellaneous
CRITICAL

“Could have been better, but huge potential.”

3.0
Oct 24, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Quantcast specializes in measurable advertising outcomes, leveraging an AI-powered DSP that anticipates audiences likely to purchase and refines campaigns for scalability. The business focus lies in optimizing campaign performance for agencies, brands, and publishers. Established in 2006, Quantcast has been adapting to global trends and exceeding usual industry results. The primary business problem it addresses is launching smart campaigns that can be smoothly measured and adjusted at every phase across the purchasing journey. By incorporating Quantcast's services, the opportunity to engage a broad range of relevant consumers and unlock significant business results is achievable.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2006
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
http://www.quantcast.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Quantcast Platform Reviews and Ratings

4.4

(164 Ratings)

Rating Distribution

5 Star
45%
4 Star
45%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • 50M-1B USD
    Media
    Review Source

    USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS

    5.0
    Mar 1, 2023
    Quantcasts' customer service sets the bar for all other platforms we have used for a DSP. Its media metrics, in depth reporting, and account service teams sets the bar for all the vendors we have and will work with in the future.
  • 50M-1B USD
    Media
    Review Source

    USE QUANTCAST FOR ALL YOUR PROGRAMMATIC NEEDS

    5.0
    Mar 1, 2023
    Quantcasts' customer service sets the bar for all other platforms we have used for a DSP. Its media metrics, in depth reporting, and account service teams sets the bar for all the vendors we have and will work with in the future.
  • Read All 164 Reviews

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Reviewer Insights for: Quantcast Platform
Deciding Factors: Quantcast Platform Vs. Market Average
Performance of Quantcast Platform Across Market Features

Quantcast Platform Likes & Dislikes

Like

Our rep from the account management team gets all the props in the world. Her work along side another rep from a trafficking and QC perspective provides the best insights, weekly & monthly reports, and recommendations from the dashboard pulls. More importantly, they tailor everything fit to your business needs. Another standout is the low minimums needed to run campaigns.

Like

Our rep from the account management team gets all the props in the world. Her work along side another rep from a trafficking and QC perspective provides the best insights, weekly & monthly reports, and recommendations from the dashboard pulls. More importantly, they tailor everything fit to your business needs. Another standout is the low minimums needed to run campaigns.

Like

Our rep from the account management team gets all the props in the world. Her work along side another rep from a trafficking and QC perspective provides the best insights, weekly & monthly reports, and recommendations from the dashboard pulls. More importantly, they tailor everything fit to your business needs. Another standout is the low minimums needed to run campaigns.

Dislike

1) The ad platform was buggy. 2) There were a lot of features missing that would have been present in a full-grown ad platform. I'm sure with time this would be resolved. 3) We didn't see an acceptable level of performance, which was disappointing given the level of data that could have/ should have been leveraged to make intelligent machine-based decisions.

Dislike

1) The ad platform was buggy. 2) There were a lot of features missing that would have been present in a full-grown ad platform. I'm sure with time this would be resolved. 3) We didn't see an acceptable level of performance, which was disappointing given the level of data that could have/ should have been leveraged to make intelligent machine-based decisions.

Dislike

1) The ad platform was buggy. 2) There were a lot of features missing that would have been present in a full-grown ad platform. I'm sure with time this would be resolved. 3) We didn't see an acceptable level of performance, which was disappointing given the level of data that could have/ should have been leveraged to make intelligent machine-based decisions.