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  3. Supermetrics
Logo of Supermetrics

Supermetrics

bySupermetrics
in
4.1
Market Presence: Advanced Analytics Service Providers for Marketing (Retired), Tag Management

Overview

Service Information on Supermetrics

Updated 13th October 2025

What is Supermetrics?

Supermetrics is a software designed to streamline the process of collecting, analyzing, and reporting data from various marketing platforms. The software integrates with a wide range of data sources, enabling users to aggregate data from channels such as social media, analytics, and advertising platforms into centralized tools like spreadsheets, data visualization platforms, or business intelligence applications. Supermetrics automates data transfers, reducing manual data handling and supports the creation of customizable reports and dashboards. It enables businesses to track performance metrics, monitor campaign effectiveness, and make informed decisions based on consolidated data. The software addresses the challenge of data silos and manual reporting by facilitating automated, scalable, and consistent data workflows across teams.

Supermetrics Pricing

Supermetrics software uses a subscription-based pricing model, offering multiple plans based on data connectors, data sources, usage limits, and user requirements. Pricing varies depending on the data destinations selected and volume of data transferred, with optional add-ons and custom enterprise solutions available.

Overall experience with Supermetrics

Marketing Manager
<50M USD, Software
FAVORABLE

“Data Aggregation Made Easy With Extensive Integrations Yet High Platform Cost”

4.0
Dec 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
DIRECTOR OF DIGITAL MEDIA
<50M USD, Media
CRITICAL

“Advertising Tool's Connectivity Excels Despite Support Issues”

3.0
Jun 13, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 2nd October 2024

Supermetrics is a company that concentrates on enabling marketers and analysts to transfer data from numerous marketing and ad platforms such as Facebook, Google, and HubSpot to their preferred analytics, reporting and data warehouse platforms. A significant proportion of global ad expenditure is reported using the solutions provided by Supermetrics.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Helsinki, Finland
Number of employees
201 - 500
Annual Revenue
50M-250M USD
Website
http://supermetrics.com

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Peer Discussions

Supermetrics Reviews and Ratings

4.1

(8 Ratings)

Rating Distribution

5 Star
25%
4 Star
50%
3 Star
25%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Manager
    <50M USD
    Software
    Review Source

    Data Aggregation Made Easy With Extensive Integrations Yet High Platform Cost

    4.0
    Dec 22, 2025
    great tool to aggregate a lot of data without spending insane prices.
  • Marketing Manager
    <50M USD
    Software
    Review Source

    Data Aggregation Made Easy With Extensive Integrations Yet High Platform Cost

    4.0
    Dec 22, 2025
    great tool to aggregate a lot of data without spending insane prices.
  • Read All 8 Reviews

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Recommended Gartner Insights

  • Market Guide for Advanced Analytics Service Providers for Marketing (Retired)
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Performance of Supermetrics Across Market Features

Supermetrics Likes & Dislikes

Like

all the integrations, especially towards spreadsheets

Like

all the integrations, especially towards spreadsheets

Like

all the integrations, especially towards spreadsheets

Dislike

The support and service needs improvement to ensure connectivity issues don't keep occurring.

Dislike

The support and service needs improvement to ensure connectivity issues don't keep occurring.

Dislike

The support and service needs improvement to ensure connectivity issues don't keep occurring.

Reviewer Insights for: Supermetrics