Overview
Service Information on The Trade Desk
What is The Trade Desk?
The Trade Desk Pricing
The Trade Desk Product Images
Overall experience with The Trade Desk
“Trade Desk Revolutionizes OTT Inventory Accessibility”
Badges
Ad Tech Platforms
About Company
Company Description
The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.
Company Details
Do You Manage Peer Insights at The Trade Desk?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: The Trade Desk
The Trade Desk Likes & Dislikes
1. Multiple options for targeting and blocking inventory. 2. Content signals and pushing for transparency from publishers. 3. Metrics like TVQI (TV Quality Index) to help us understand more about the inventory in which our ads are running. 4. Pricing transparency with media costs, data costs, platform fees, and feature fees. 5. Aggregation of sites/apps/entities to roll up to Publisher field. 6. Cross-device graph allows conversion tracking from OTT devices to other user or household devices.
customer service and support is second to none. the logical (yet very complicated behind the scenes) way this platform is built almost instant optimizations
Support, industry leading tech
1. Deal delivery troubleshooting tools are only available at the ad group level (cannot do partner-wide troubleshooting) 2. Koa can sometimes apply drastic bid factors to publishers. 3. Would like more detailed step-by-step information in the Knowledge Portal.
i cant think of any negatives
No dynamic feed options, more partner level libraries, no more planning tool
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Peer Discussions
The Trade Desk Reviews and Ratings
- Regional Director, Media Buying50M-1B USDMediaReview Source
Trade Desk Revolutionizes OTT Inventory Accessibility
The Trade Desk makes it easy to tap into OTT inventory from a variety of sources. Advertisers can set up their own direct deals with publishers, or they can tap into deals already created by Trade Desk. As of recently, Trade Desk has also introduced the Sellers and Publishers 500+, curating the best of the open internet, including OTT. - REGIONAL MANAGER, MEDIA BUYING50M-1B USDMediaReview Source
Impressive Outcomes with OTT on TTD Platform
ttd is simply a great platform for our agency needs. weve run multi-millions in OTT and have had great support and results. - DIRECTOR OF MARKETING50M-1B USDConsumer GoodsReview Source
Great product, excellent service.
Excellent experience. Has been my preferred DSP for years.