Overview
Product Information on The Trade Desk
What is The Trade Desk?
The Trade Desk Pricing
The Trade Desk Product Images
Overall experience with The Trade Desk
“Platform Offers hugely diverse inventory with great retargeting potential. ”
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About Company
Company Description
The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: The Trade Desk
The Trade Desk Likes & Dislikes
I like how we can access many different formats within one platform e.g. CTV, Display & Audio. Great how we can retarget users from different campaigns. e.g. from a user who has seen audio, retarget with CTV ad. This increases full funnel activity hitting the same users in different formats. great hands on support with Campaign QAs/ set up/ optimisations / support etc.
I love how user friendly the DSP is and how I can pull reports based on my needs no matter how niche of a data set I'm looking for.
I like the Conversion Lift capability...this serves a quick & easy way to help client's measure a campaign's true incrementality.
- more complicated to use compared to other DSPs. - Report's don't download immediately compared to other DSPs. - High added costs that aren't always explained e.g. data/feature costs
Nothing comes to mind.
No major dislikes.
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Peer Discussions
The Trade Desk Reviews and Ratings
- Senior Programmatic Specialist1B-10B USDMediaReview Source
Platform Offers hugely diverse inventory with great retargeting potential.
Overall, the product is really useful to use. It allows us to access many different types of inventory from all over the globe including Display, Video, OLV, Audio, CTV & DOOH! - Senior Programmatic Analyst<50M USDServices (non-Government)Review Source
Interface Offers Simplicity and Flexible Reporting for Diverse Data Requirements
The Trade Desk is a DSP that is very easy to use and very straight forward. The team behind the Trade Desk also is quick to answer questions or provide walkthroughs when additional help is needed. - Director of Analytics50M-1B USDServices (non-Government)Review Source
Conversion Lift Feature Offers Simple Campaign Incrementality Measurement for Clients
Always a pleasure working with the TTD folks. They're always committed to partnering on solutions. - Regional Director, Media Buying50M-1B USDMediaReview Source
Trade Desk's Array of Targeting Tools and Data Provisioning
The Trade Desk has a vast array of targeting tools, including an extensive data library. We primarily rely on the TTD-sourced data and have been happy with the results. TTD also enables our direct relationship with data providers by allowing us to provision 3p or 1p data into the platform. - REGIONAL MANAGER, MEDIA BUYING50M-1B USDMediaReview Source
A Comprehensive Peek into the Buyer-Focused TTD Platform
ttd is a true partner to the agency. in my 30+ years of experience Ive never felt so secure with a vendor.