Name: Trade Promotion Management
Rating: 5 (2 reviews)

Overview

Product Information on Trade Promotion Management

Updated 20th November 2025

What is Trade Promotion Management?

TELUS Trade Promotion Management (TPM), formerly Exceedra, offers a SaaS platform to help CPG companies maximize trade promotions and accelerate spend performance across retail and foodservice. With over 25 years of industry expertise, our tools transform how brands plan, execute, and settle trade investments globally. CPG companies leverage our offerings to boost trade spend, gain new insights, and increase efficiency for sustainable growth. Key capabilities: Increase forecast accuracy. Plan and approve trade spend. Execute promotions. Control finances and manage contracts, claims, and deductions. Optimize trade promotions through advanced analytics. Our platform features an AI assistant for instant guidance and expert insights, pre-built dashboards, a custom report builder, and enterprise scalability with multi-currency/multi-language support and integration with major ERPs. We provide user-friendly simplicity, robust support, and scalability for complex global operations.

Overall experience with Trade Promotion Management

Head of Commercial Transformation

3B - 10B USD, Consumer Goods

FAVORABLE

“These are tough projects so selecting a vendor you can work with effectively is essential”

5.0

Aug 6, 2018

Exceedra worked well with our business team, with open and honest discussions that shaped the project and led to a successful implementation. All discussions were collaborative and faced into the tough realities of moving to a new TPM/TPO system.

There are no reviews in this category.

CRITICAL

About Company

Company Description

TELUS Agriculture & Consumer Goods focuses on improving outcomes between producers and consumers. It achieves this by establishing a sustainable and trusted value chain, driving proficient production and logistics while reducing environmental footprints. The company delivers digital solutions and data insights that connect global supply chains, enhancing the safety, quality, and sustainability of food and consumer goods. A core goal is ensuring transparency and clarity of the entire process for the end consumer. The company offers a broad range of solutions, including Trade Promotion Management/Optimization, Retail Execution, Revenue Management, and Sales Enablement. This approach provides consumer goods companies with intelligent sales and distribution capabilities, fostering better decisions, improved efficiency, and agility to ultimately increase profitability.

Company Details

Company type

Public

Year Founded

2023

Head office location

Canada

Number of employees

1001 - 5000

Website

telus.com/tpm

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Trade Promotion Management

Performance of Trade Promotion Management Across Market Features

Trade Promotion Management Likes & Dislikes

Live cash up of the business has transformed how we run day-to-day. Ability to scrutinise all the assumptions in the forecast has step changed our forecast accuracy and bias. Complete visibility has driven more understanding and robustness into our go to market plan

Customisations we put in are now causing us issues.

Top Trade Promotion Management Alternatives

Peer Discussions

Trade Promotion Management Reviews and Ratings

Recommended Gartner Insights

Market Guide for Trade Promotion Management and Optimization for the Consumer Goods Industry (Transitioning to Consumer Goods Trade Promotion Solutions)

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1B-10B USD

Consumer Goods

Review Source

These are tough projects so selecting a vendor you can work with effectively is essential

Commercial Reporting Manager

50M-1B USD

Great visibility and ease of use

May 31, 2018

Excellent close cooperation and the ability to see tangible business benefits. The product now provides us with clear visibility which allows the business review and make the right decisons

Trade Promotion Management

Overview

Product Information on Trade Promotion Management

What is Trade Promotion Management?

Trade Promotion Management Pricing

Overall experience with Trade Promotion Management

“These are tough projects so selecting a vendor you can work with effectively is essential”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Trade Promotion Management

Performance of Trade Promotion Management Across Market Features

Trade Promotion Management Likes & Dislikes

Top Trade Promotion Management Alternatives

Peer Discussions

Trade Promotion Management Reviews and Ratings

Recommended Gartner Insights

Trade Promotion Management

About Company

Company Description

Company Details

Reviewer Insights for: Trade Promotion Management

Performance of Trade Promotion Management Across Market Features

Trade Promotion Management Likes & Dislikes

Recommended Gartner Insights

Top Trade Promotion Management Alternatives

Trade Promotion Management Reviews and Ratings

1. Vividly

2. Periscope By McKinsey Advanced Insights

3. CPGenius Trade Management System

5.0

(2 Ratings)

Rating Distribution

Customer Experience

Product Capabilities

These are tough projects so selecting a vendor you can work with effectively is essential

Great visibility and ease of use