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  1. Home
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  3. Unbounce
Logo of Unbounce

Unbounce

byUnbounce
in Lead Generation Software
4.1

Overview

Product Information on Unbounce

Updated 13th October 2025

What is Unbounce?

Unbounce is a software designed for creating and optimizing landing pages to support digital marketing campaigns. The software offers a drag and drop interface that enables users to build custom landing pages without the need for coding. It includes features such as A/B testing, conversion analytics, and integration with various marketing platforms to streamline workflows. Unbounce aims to address the challenge of improving conversion rates by providing tools to quickly launch and test marketing pages. The software also offers capabilities for managing popups and sticky bars, helping organizations enhance lead generation efforts and monitor performance metrics to inform future campaign strategies.

Unbounce Pricing

Unbounce software provides a subscription-based pricing model with tiered plans based on the number of conversions, visitors, and advanced features required. The software offers monthly and annual billing options, with higher tiers including additional functionality such as enhanced customization and integrations.

Overall experience with Unbounce

MARKETING MANAGER
10B - 30B USD, Hardware
FAVORABLE

“Unbounce Simplifies Popup Deployment But Restricts Size and Location Options”

4.0
Dec 5, 2025
Unbounce provided an easy way to deploy on-page popup modals for campaigns.
Sr. Manager, Marketing Automation, Operations & Data Privacy
10B - 30B USD, Manufacturing
CRITICAL

“Unjustifiably expensive with no recent enhancements or features”

3.0
May 2, 2024
The tool does the things we need it to do, however the pricing structure we currently have is grandfathered in and for us to actually scale to utlilize this tool the way we'd like, our costs would 4x. As a result, we are limited to what we can do and where .

About Company

Company Description

Updated 7th December 2023

Unbounce is a technology company established in 2010. It offers a platform designed with user-friendly features that aid in launching marketing campaigns. Unbounce's platform encompasses tools that help in creating landing pages, writing compelling copy, and enhancing conversion rates. This platform is beneficial for businesses of all types. The company is one of the fastest growing in the tech industry and runs offices located in Vancouver and Berlin. Unbounce employs a team of more than 200 professionals, striving to accomplish impressive results, and operates as a distributed, digital-first workplace.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2009
Head office location
Vancouver, Canada
Number of employees
201 - 500
Website
http://unbounce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Unbounce
Performance of Unbounce Across Market Features

Unbounce Likes & Dislikes

Like

Ease of deploying popups.

Like

Ease of use New AI capabilities Administrative privileges

Like

Drag and drop features that make it easy to move webpage items. A/B testing tool helps optimize pages for higher conversions, providing valuable insights. AI copywriting suggestions save time and help improve effectiveness of landing pages.

Dislike

There are significant limitations in the size and location of the popups. They are keyed to the top of the page.

Dislike

Price

Dislike

Pricing is a barrier for small businesses and startups. Maybe better pricing tiers? Learning curve for advanced features is high. Features like dynamic text replacement need to be fully learned to master them. Limited customization in some templates is a hassle. Some elements are harder to modify without custom coding.

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Peer Discussions

Unbounce Reviews and Ratings

4.1

(16 Ratings)

Rating Distribution

5 Star
25%
4 Star
63%
3 Star
13%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MARKETING MANAGER
    10B+ USD
    Hardware
    Review Source

    Unbounce Simplifies Popup Deployment But Restricts Size and Location Options

    4.0
    Dec 5, 2025
    Unbounce provided an easy way to deploy on-page popup modals for campaigns.
  • IT MANAGER
    <50M USD
    Manufacturing
    Review Source

    Unbounce: Creating High-Converting Landing Pages Made Easy

    5.0
    Feb 7, 2025
    Unbounce has been a great tool for building high-converting landing pages without needing advanced coding skills. The drag and drop builder is intuitive making it easy to create professional looking pages quickly.
  • Head of Business Development
    <50M USD
    Miscellaneous
    Review Source

    Exploring Unbounce's Efficacy in Landing Page Design

    4.0
    Jan 16, 2025
    Unbounce is great for designing beautiful and efficient landing pages that can be put together in no time. If I am given the task to conduct detailed A/B tests to increase the conversion rate then Unbounce is not the best solution.
  • PRESALE CONSULTANT
    <50M USD
    IT Services
    Review Source

    Exploring the Custom Landing Page & Analytics in Lead Generation Tools

    4.0
    Dec 28, 2024
    Help us create a custom landing page for lead generation for the sales process.
  • DIRECTOR OF MARKETING
    50M-1B USD
    IT Services
    Review Source

    Increasing Digital Engagement with Analytical Platform Insights

    4.0
    Dec 16, 2024
    It's an excellent platform for messaging, creative, copy execution, and deriving insights around user engagement and behavior that increases overall digital engagement.
Showing Result 1-5 of 16

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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