Name: Adjust
Rating: 3.8 (4 reviews)

Overview

Product Information on Adjust

Updated 13th October 2025

What is Adjust?

Adjust is a software focused on mobile analytics and attribution, designed to help businesses measure and optimize their marketing campaigns. The software offers tools for tracking app performance, audience engagement, and user acquisition across various channels. It provides features such as fraud prevention, automation, and real-time analytics, enabling marketing teams to analyze campaign impact and user behavior. Adjust supports integration with multiple advertising networks and platforms, addressing the challenge of accurately attributing conversions and assessing return on investment for mobile marketing efforts. This software assists organizations in centralizing data and streamlining the process of campaign measurement and optimization.

Overall experience with Adjust

SR MANAGER, OTT & VAS

1B - 3B USD, Telecommunication

FAVORABLE

“Efficient Tracking and Insight Into Mobile Campaign Performance with Excellent Support”

4.0

Jul 16, 2024

Provides good tracking of mobile marketing campaigns performance as well as insights into mobile app user journey outcomes

Director of Marketing

<50M USD, Retail

CRITICAL

“ok service”

3.0

Feb 22, 2024

Product was ok, but we didn't feel any benefit other than powering install campaigns

About Company

Company Description

Adjust, an entity affiliated with AppLovin, specializes in assisting businesses of all types and development phases to measure and expand their apps across diverse platforms. Being heavily relied upon within the global marketing arena, Adjust covers the entire marketing spectrum, from growing digital entities to traditional companies venturing into app development. Providing an all-encompassing measurement and analytics suite, Adjust delivers crucial data visibility, insights, and tools aiming to aid in driving superior outcomes.

Company Details

Company type

Private

Year Founded

2012

Head office location

Berlin, Germany

Number of employees

201 - 500

Website

https://www.adjust.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adjust

Performance of Adjust Across Market Features

Adjust Likes & Dislikes

It was easy to set up with a good SDK and almost instant insights. The support is good too

powering install campaigns on social ads

Onelink - option to create a unique url for both android and ios Cross platform tracking - web and app tracking Success event tracking - for SDKs and more

It needs to be used with other analytical tools (i.e.e G4A) doesnt replace the whole stack.

not much training was given on usage

There could be funnel reporting and also the custom alert reports can be made better

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Peer Discussions

Adjust Reviews and Ratings

Recommended Gartner Insights

Market Guide for Mobile App Analytics

1B-10B USD

Telecommunication

Review Source

Efficient Tracking and Insight Into Mobile Campaign Performance with Excellent Support

HEAD OF PRODUCT

Gov't/PS/Ed

Education

Smooth Integration and Stellar Support with Adjust Mobile App Tool

Apr 23, 2024

Implementing Adjust tool with our mobile apps has been a game changer for our marketing analytics and growth tracking initiatives. From operational standpoint the setup process was straight forward - their support with integration with the existing tech stack made the rollout smooth. The support has been fantastic and any minor issues we faced were quickly addressed by their team. We could use it as a single source of truth for our attributions from campaign and referrals also helps make informed decisions. All the marketing networks SDKs were available and made pretty clear to setup the tracking.

<50M USD

Retail

ok service

Digital Marketer

50M-1B USD

Finance (non-banking)

An Effective Mobile Marketing Solution.

5.0

Nov 23, 2019

Adjust lets you maximize the impact of your mobile marketing and also make better data-driven decisions. With Adjust, you'll easily know how users arrive at your app, their interaction with your app and a better understanding of your audience so you can engage better with them. By knowing how you acquire a customer, you can easily discover which channels convert best. You'll also be able to get full-time analytics of your audience. All of these are important for effective mobile marketing.