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Logo of Adjust

Adjust

byadjust
in Mobile App Analytics
3.7

Overview

Product Information on Adjust

Updated 13th October 2025

What is Adjust?

Adjust is a software focused on mobile analytics and attribution, designed to help businesses measure and optimize their marketing campaigns. The software offers tools for tracking app performance, audience engagement, and user acquisition across various channels. It provides features such as fraud prevention, automation, and real-time analytics, enabling marketing teams to analyze campaign impact and user behavior. Adjust supports integration with multiple advertising networks and platforms, addressing the challenge of accurately attributing conversions and assessing return on investment for mobile marketing efforts. This software assists organizations in centralizing data and streamlining the process of campaign measurement and optimization.

Adjust Pricing

Adjust software follows a subscription-based pricing model with customized plans tailored to client requirements, typically based on factors such as the scale of usage, the volume of tracked events, and number of apps. The software’s pricing structure is determined through direct consultation, rather than publicly listed fixed rates, and may include additional costs for premium features or advanced analytics.

Overall experience with Adjust

SR MANAGER, OTT & VAS
1B - 3B USD, Telecommunication
FAVORABLE

“Efficient Tracking and Insight Into Mobile Campaign Performance with Excellent Support”

4.0
Jul 16, 2024
Provides good tracking of mobile marketing campaigns performance as well as insights into mobile app user journey outcomes
Director of Marketing
<50M USD, Retail
CRITICAL

“ok service”

3.0
Feb 22, 2024
Product was ok, but we didn't feel any benefit other than powering install campaigns

About Company

Company Description

Updated 24th March 2025

Adjust, an entity affiliated with AppLovin, specializes in assisting businesses of all types and development phases to measure and expand their apps across diverse platforms. Being heavily relied upon within the global marketing arena, Adjust covers the entire marketing spectrum, from growing digital entities to traditional companies venturing into app development. Providing an all-encompassing measurement and analytics suite, Adjust delivers crucial data visibility, insights, and tools aiming to aid in driving superior outcomes.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Berlin, Germany
Number of employees
201 - 500
Website
https://www.adjust.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adjust
Performance of Adjust Across Market Features

Adjust Likes & Dislikes

Like

It was easy to set up with a good SDK and almost instant insights. The support is good too

Like

powering install campaigns on social ads

Like

Onelink - option to create a unique url for both android and ios Cross platform tracking - web and app tracking Success event tracking - for SDKs and more

Dislike

It needs to be used with other analytical tools (i.e.e G4A) doesnt replace the whole stack.

Dislike

not much training was given on usage

Dislike

There could be funnel reporting and also the custom alert reports can be made better

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Peer Discussions

Adjust Reviews and Ratings

3.7

(4 Ratings)

Rating Distribution

5 Star
25%
4 Star
50%
3 Star
25%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.0

Filter Reviews
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Most helpful
Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SR MANAGER, OTT & VAS
    1B-10B USD
    Telecommunication
    Review Source

    Efficient Tracking and Insight Into Mobile Campaign Performance with Excellent Support

    4.0
    Jul 16, 2024
    Provides good tracking of mobile marketing campaigns performance as well as insights into mobile app user journey outcomes
  • HEAD OF PRODUCT
    Gov't/PS/Ed
    Education
    Review Source

    Smooth Integration and Stellar Support with Adjust Mobile App Tool

    4.0
    Apr 23, 2024
    Implementing Adjust tool with our mobile apps has been a game changer for our marketing analytics and growth tracking initiatives. From operational standpoint the setup process was straight forward - their support with integration with the existing tech stack made the rollout smooth. The support has been fantastic and any minor issues we faced were quickly addressed by their team. We could use it as a single source of truth for our attributions from campaign and referrals also helps make informed decisions. All the marketing networks SDKs were available and made pretty clear to setup the tracking.
  • Director of Marketing
    <50M USD
    Retail
    Review Source

    ok service

    3.0
    Feb 22, 2024
    Product was ok, but we didn't feel any benefit other than powering install campaigns
  • Digital Marketer
    50M-1B USD
    Finance (non-banking)
    Review Source

    An Effective Mobile Marketing Solution.

    5.0
    Nov 23, 2019
    Adjust lets you maximize the impact of your mobile marketing and also make better data-driven decisions. With Adjust, you'll easily know how users arrive at your app, their interaction with your app and a better understanding of your audience so you can engage better with them. By knowing how you acquire a customer, you can easily discover which channels convert best. You'll also be able to get full-time analytics of your audience. All of these are important for effective mobile marketing.
Showing Result 1-4 of 4

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