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  1. Home
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  3. Adobe Analytics (Mobile App Analytics)
Logo of Adobe Analytics (Mobile App Analytics)

Adobe Analytics (Mobile App Analytics)

byAdobe
in Mobile App Analytics
4.2

Overview

Product Information on Adobe Analytics (Mobile App Analytics)

Updated 15th April 2025

What is Adobe Analytics (Mobile App Analytics)?

Adobe Analytics provides powerful mobile app analytics to help you understand how users interact with your app, from initial download to regular usage. Our solution tracks key metrics like session length, retention, user flow, and engagement with specific features. By pinpointing areas of friction and identifying your most valuable user segments, it becomes easier to refine app design, content, and functionality. This data-driven approach empowers you to improve user experiences, improve retention, and ultimately drive higher ROI through more effective mobile strategies.

Adobe Analytics (Mobile App Analytics) Pricing

Pricing is based on server calls.

Adobe Analytics (Mobile App Analytics) Product Images

Mobile App Analytics
Mobile App Analytics

Overall experience with Adobe Analytics (Mobile App Analytics)

SEO SPECIALIST
50M - 250M USD, Software
FAVORABLE

“Exploring Adobe Analytics Customization & Advanced Reporting”

4.0
Dec 24, 2024
Using Adobe Analytics has been a great experience and a game changer in our organization. It's robust features provide deep insights into customer behavior & trends that are hard to capture with some other tools. Overall i's an amazing tool for mobile app analytics.
Program Manager
30B + USD, Education
CRITICAL

“Adobe app”

3.0
Feb 7, 2019
I felt the app is not user friendly. The preliminary instruction was not useful and it was not easily navigated.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Analytics (Mobile App Analytics)
Performance of Adobe Analytics (Mobile App Analytics) Across Market Features

Adobe Analytics (Mobile App Analytics) Likes & Dislikes

Like

What I like most about this product is its customization and advanced reporting features. The ability to create customized dashboards & segment data in granular detail is a big plus. Also, the product is very fast when it comes to managing the clickstream data.

Like

I like that it interfaces with other adobe products.

Like

The capability of real-time tracking is the best feature and makes it easy to understand how the users are interacting with your application.

Dislike

Firstly, the cost is the big constraint. Additionally, while the tool is powerful, it's not the most intuitive, mostly for the new users.

Dislike

it was confusing to navigate and the instructions was not clear

Dislike

Pricey for small businesses. At the start you might take time to understand.

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Peer Discussions

Adobe Analytics (Mobile App Analytics) Reviews and Ratings

4.2

(18 Ratings)

Rating Distribution

5 Star
39%
4 Star
50%
3 Star
6%
2 Star
0%
1 Star
6%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.2

Service & Support

4.0

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
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  • SEO SPECIALIST
    50M-1B USD
    Software
    Review Source

    Exploring Adobe Analytics Customization & Advanced Reporting

    4.0
    Dec 24, 2024
    Using Adobe Analytics has been a great experience and a game changer in our organization. It's robust features provide deep insights into customer behavior & trends that are hard to capture with some other tools. Overall i's an amazing tool for mobile app analytics.
  • SR. SOCIAL MEDIA EXECUTIVE
    <50M USD
    Banking
    Review Source

    Optimize Mobile App Performance with Real-Time Tracking

    4.0
    Jan 2, 2025
    Powerful tool for tracking the performance of your mobile application and provides detailed insights.
  • SENIOR MANAGER
    1B-10B USD
    Retail
    Review Source

    Adobe analytics is great for big mobile data sets but needs improvement in referral data

    4.0
    Aug 29, 2024
    great for big data sets in mobile apps; easy to set up variables and events through context data in processing rules; hard to manage in adobe launch; wish it was easier to track referral data
  • Senior Data Analyst
    10B+ USD
    Retail
    Review Source

    Superfast Mobile Analytics Tools

    5.0
    Dec 29, 2023
    Adobe Analytics is an excellent tool for mobile app analytics. Starting from the tag implementation to data collection and processing and finally creating insightful dashboards on workspace is a seamless experience.
  • Functional Consultant
    1B-10B USD
    Consumer Goods
    Review Source

    Mobile app analytics

    5.0
    Mar 9, 2020
    Great tool to analyse Mobile app performance. It helps to track app usage data - unique users, downloads, active vs lapsed users - , user experience on app with help of time spent report, fallout reports etc. It enables marketers to analyse app features and take decisions basis their usage. One of the best feature of the tool is that it defines Customer journey.
Showing Result 1-5 of 18

Recommended Gartner Research

  • Market Guide for Mobile App Analytics

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