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Adobe Firefly

byAdobe
in
4.1
Market Presence: Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity), Generative AI Model Providers

Overview

Product Information on Adobe Firefly

Updated 5th December 2025

What is Adobe Firefly?

Adobe Firefly is a software designed to generate and edit images and text effects using artificial intelligence. The software enables users to create visual content from text prompts, offering features such as generative fill, text-to-image creation, and style transfers. Adobe Firefly integrates with various creative workflows and allows users to experiment with design elements without requiring advanced technical skills. The software aims to streamline the process of producing creative assets by automating image generation and editing tasks, supporting artists, designers, and marketers in enhancing visual communications and solving content creation challenges.

Adobe Firefly Pricing

Adobe Firefly software uses a subscription-based pricing model with tiered plans. Users can select plans that differ in the number of monthly generative credits available for image creation and editing. Additional credits can be obtained once monthly limits are reached, and Firefly access is also included within broader Adobe Creative Cloud subscriptions.

Overall experience with Adobe Firefly

ENGINEER
250M - 500M USD, IT Services
FAVORABLE

“The Future of Digital Art with the Power of AI”

4.0
Nov 18, 2025
It's a useful tool for designers and digital artists, especially for generating images, editing photos, and creating vector graphics. But it comes with its limitations; some generated images are distorted and not accurate. Some features also require an additional license before accessing. Overall, it is a good product for faster and easier generation of images. It's good for beginners and for those who struggle with making art.
MARKETING AND SALES
50M - 250M USD, Manufacturing
CRITICAL

“Is Adobe Firefly's Content Generation Keeping Up With AI Advancements?”

3.0
Nov 28, 2024
I have been using Adobe Firefly for several months now and the overall experience is good. However, given that Generative AI is progressing so quickly, I am not feeling a lot of progress with the quality of content generated by Firefly.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Firefly
Deciding Factors: Adobe Firefly Vs. Market Average
Performance of Adobe Firefly Across Market Features

Adobe Firefly Likes & Dislikes

Like

User-friendly, especially for newbies High-quality images Seamless integration with 3rd party softwares

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Like

Firefly generates decent content in terms of creativity and uniqueness. I can use the content with a few modifications in our marketing/branding strategy.

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Like

The features that has been proved to be useful and efficient are- 1. Generative Expand- This feature helps me alot when I need to change the size of the image as per the design requirements. 2. Generative Fill- As a designer, many a times you have to remove certain parts of the image before inculcating in the workflow, and it deliver outstanding results 3. Text to Image- This feature is truly useful if we cant find the kind of image we want anywhere. It generates the images many a times true to the description and thus saving a lot of hassle for going for a shoot.

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Dislike

Limited Generative Credits Distorted generated images Limited customization options

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Dislike

I have not seen much progress within the last few months in terms of quality of generated content. Other Generative AI products seem to be progressing much quicker. Sometimes it takes quite a few attempts for Firefly to produce the content according to my prompts which can sometimes be very specific.

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Dislike

Major weaknesses I encountered in Firefly for images during my workflow are: 1. Inconsistencies with facial features : The AI's results sometimes aren't upto the mark in terms of generating the facial features of people. 2. Feature Error : The reference feature doesn't work well, as it makes the exact replica of reference uploaded, even if the strength is kept minimal. 3. Doesn't provide realistic results : It sometimes doesn't work well if the real life scenarios need to be generated, though give great results with utopian world scenarios.

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Peer Discussions

Adobe Firefly Reviews and Ratings

Showing data for 43 ratings and reviews for Generative AI Apps (Transitioning to AI Knowledge Management Apps/ General Productivity) market. View all 50 ratings and reviews across markets for a complete picture.

4.1

(43 Ratings)

Rating Distribution

5 Star
28%
4 Star
58%
3 Star
12%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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  • ENGINEER
    50M-1B USD
    IT Services
    Review Source

    The Future of Digital Art with the Power of AI

    4.0
    Nov 17, 2025
    It's a useful tool for designers and digital artists, especially for generating images, editing photos, and creating vector graphics. But it comes with its limitations; some generated images are distorted and not accurate. Some features also require an additional license before accessing. Overall, it is a good product for faster and easier generation of images. It's good for beginners and for those who struggle with making art.
  • GRAPHIC DESIGNER
    <50M USD
    Services (non-Government)
    Review Source

    Unraveling Firefly: A Winning Tool for Image Generation

    4.0
    Feb 17, 2025
    I would rate Firefly 4 stars due to the wide array of solutions it provides. It does a wonderful job for the image generation and the correction parts as compared to other competitors in the market.
  • SYSTEM ADMINISTRATOR
    <50M USD
    Software
    Review Source

    Unleashing Creativity with Adobe Firefly's Progressive AI Tools

    4.0
    Feb 24, 2025
    Adobe Firefly is an ever evolving suite of creative AI tools. The amount of stuff that can be achieved with it is incredible. If you are a creative person, you can challenge Firefly to output content that blows the mind.
  • IT Manager
    Gov't/PS/Ed
    Education
    Review Source

    Adobe Firefly: The Innovative Text-to-Image Tool in Adobe Suite

    4.0
    Dec 18, 2024
    Adobe Firefly is yet another amazing tool to join all of the incredible work that can be accomplished within the Adobe Suite. It did take Firefly multiple iterations to accomplish a simple edit to the test within an image. So, though it does take more AI effort than I would have hoped to get what I need in Photoshop, the addition and integration of Firefly has been a game-changer.
  • MARKETING MANAGER
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Demystifying Creative Efforts with Meta Ad Design Tool

    4.0
    Dec 23, 2024
    I have been using it for our creative needs for meta ads and I found it very helpful to get the desired outputs with less effort. i can easily create AI generated visuals and it is so easy to use, just type what we want. The best part is that it perfectly fits with adobe apps and is helpful for our design team.
...
Showing Result 1-5 of 48

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