Overview
Product Information on Adobe Real-Time CDP
What is Adobe Real-Time CDP?
Adobe Real-Time CDP Pricing
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Overall experience with Adobe Real-Time CDP
“Well-rounded CDP with Strong Multi-Channel Marketing Hub Integration in Adobe Journey Optimizer”
“High Technical Functionality Offset by Basic Documentation and Training Materials Provided”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Adobe Real-Time CDP
Reviewer Insights for: Adobe Real-Time CDP
Deciding Factors: Adobe Real-Time CDP Vs. Market Average
Performance of Adobe Real-Time CDP Across Market Features
Adobe Real-Time CDP Likes & Dislikes
The application is flexible around data ingestion; both batch and streaming data sources can be ingested natively. The audience creation process is made simple by the Segment Builder feature, making it possible for customer audiences to be created by non-technical users. The audiences created through the real-time CDP can also be easily leveraged in Adobe Journey Optimizer, creating a compelling stack for activating customer data in both owned and non-owned marketing channels.
The technical capabilities of the platforms are really impressive.
1. Identity Graph 2. On Edge segmentation 3. Data Governance and Compliance
Zero-copy integration with existing data lakes/warehouses has lagged. This feature exists, through Federated Audience Composition, but it's not as flexible as the features offered by pure-play composable CDP vendors. Querying and reviewing data once ingested is somewhat limited by the distinction between the free query service and the more advanced Data Distiller feature, which requires an additional license. Support for external integrations can sometimes be limited depending on the destination.
The documentation is superficial on a number of topics, and the training available on the platform is also superficial.
Time to implement and architect is the biggest time investment, if basics or schema creation is not been done correct, tech debt is really costly.
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Peer Discussions
Adobe Real-Time CDP Reviews and Ratings
- DIRECTOR, MARKETING OPERATIONS<50M USDRetailReview Source
Well-rounded CDP with Strong Multi-Channel Marketing Hub Integration in Adobe Journey Optimizer
The product itself accomplishes all the major things you'd need in a Customer Data Platform. There is a bit of a learning curve to properly model and ingest data, but this will be true for most of the vendors in the category. With customer data ingested, activation to a wide range of destinations is quite straightforward. Further, the product roadmap is updated regularly to ensure the product remains current with market needs. - Data Engineer50M-1B USDSoftwareReview Source
High Technical Functionality Offset by Basic Documentation and Training Materials Provided
My interactions with the vendor have so far been through using their platforms and limited to matters concerning training and certifications and project-related use. The experience has been overall ok. But the quality of the documentation could be improved. It lacks depth in many topics. - Marketing Associate10B+ USDRetailReview Source
Identity Graph and Real-Time Updates Enhance Data Governance and Compliance Features
The identity stitching, governance and real-time profile update is great unlock from the RT-CDP tool - Marketing Manager10B+ USDBankingReview Source
Real-Time Personalization Delivers Fast Results But Setup Remains Complex
Great experience - the underlying technology that powers the product and the capabilities offered are commendable. - CUSTOMER SUPPORT REPRESENTATIVE50M-1B USDServices (non-Government)Review Source
Audience Segmentation and Real-Time Insights Available, Interface Lacks Appeal
Adobe Real Time CDP is a powerful tool which has audience segmentation feature which is helpful and I can easily create the personalized marketing which suits me. The dashboard provides me with a complete image of my insights.