Overview
Product Information on Adobe Target
What is Adobe Target?
Adobe Target Pricing
Overall experience with Adobe Target
“Adobe Target Allows Code-Free Changes But Suffers Performance Issues with Heavy Traffic”
“Over Promised and Under Delivered”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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A Snapshot of What Matters - Based on Validated User Reviews
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Performance of Adobe Target Across Market Features
Adobe Target Likes & Dislikes
I can now test different headlines, entire page layouts and can get a report to see what is doing well and it helps me to personalize content and base it on user behavior.
The connectivity between our existing Adobe Analytics integration is the only thing I like about Adobe Target. However, this connection was not as seamless as we would have liked and also posed challenges during our initial onboarding phase.
The platform UI is very good, the experience is intuitive and the attentive support greatly contributes to the smooth use of the tool.
Performance gets compromised in heavy traffic, tests sometimes lag and there are limited third party integrations.
I really dislike how you are somewhat forced to pay extra for a premium service package instead of simply getting the answers and technical support you need from your assigned account manager. This has been a huge bottleneck in allowing our company to test more frequently.
I wish to have more widget choices that can put even more complex tests online.
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Adobe Target Reviews and Ratings
- Sr. Product Manager50M-1B USDMediaReview Source
Over Promised and Under Delivered
While our organization was initially impressed by the breadth of features and solutions available via Adobe Target, after contract signing and implementation we were left with more to be desired. The tool itself may have a lot of bells and whistles but the documentation and constant updates (at least during my time of use) was very disjointed and made for a very challenging onboarding. The level of service was also not quite satisfactory as Adobe offers a service package (I forget the actual name of it) that is an additional cost that was not outlined during the initial sales process. I had very high expectations of Adobe Target but they have fallen very short of these expectations and sincerely wish we had gone with another a/b testing provider. - DIGITAL ANALYST<50M USDIT ServicesReview Source
Recent UI Changes Lack Clear Communication, Creating Confusion For Experienced Users
The tool is great but there was little or no communications on the recent UI update which is quite disturbing for habitual users like me. - Web DeveloperGov't/PS/EdEducationReview Source
Adobe Target Allows Code-Free Changes But Suffers Performance Issues with Heavy Traffic
Adobe Target is a powerful platform which allows me to make changes directly on a page without any code and it integrates well with Adobe Analytics and Adobe Experience Manager. - Senior Marketing Executive1B-10B USDManufacturingReview Source
Swift platform to improve the performance of our entry points to our digital journeys
The platform allows us to quickly set up A/B tests which we use internally to justify the necessary campaign developments. - SR EXPERIENCE DESIGNER50M-1B USDInsurance (except health)Review Source
Exploring Adobe's Advanced Custom User Experiences Tool
It's quite a robust and advanced tool if you want to deliver custom experiences to your users. It fits well with the other Adobe Experience Cloud products, so if you already have the Adobe Suite, you will be well served.