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  1. Home
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  3. Amazon Ads
Logo of Amazon Ads

Amazon Ads

byAmazon
in
4.0
Market Presence: Ad Tech Platforms (Transitioning to Advertising Platforms), Over the top TV Advertising

Overview

Service Information on Amazon Ads

Updated 13th October 2025

What is Amazon Ads?

Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.

Amazon Ads Pricing

Amazon Ads software uses a cost-per-click pricing model where advertisers pay only when users click on their advertisements. The software provides different ad formats such as sponsored products, sponsored brands, and display ads, with pricing determined by keyword bidding and budget settings established by advertisers. There are no fixed monthly fees, and costs vary based on campaign performance and bidding strategy.

Overall experience with Amazon Ads

MANAGER OF IT NETWORK SERVICES
50M - 250M USD, Telecommunication
FAVORABLE

“Service Gets High Marks for Responsiveness and Variety”

5.0
Oct 11, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
DIRECTOR, BUSINESS INTELLIGENCE
10B - 30B USD, Consumer Goods
CRITICAL

“ROAS is by far the highest with Amazon Ads (Compared to others we evaluated)”

3.0
Sep 23, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 30th January 2025

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Seattle, United States
Number of employees
10001+
Parent Company
Amazon
Annual Revenue
30B+ USD
Website
https://amazon.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Amazon Ads Alternatives

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4.5
(10 Ratings)
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5
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Peer Discussions

Amazon Ads Reviews and Ratings

4.0

(7 Ratings)

Rating Distribution

5 Star
29%
4 Star
43%
3 Star
29%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • MANAGER OF IT NETWORK SERVICES
    50M-1B USD
    Telecommunication
    Review Source

    Service Gets High Marks for Responsiveness and Variety

    5.0
    Oct 11, 2024
    The service has always been very responsive to our requests. In case of problems we have always had a prompt response
  • MANAGER OF IT NETWORK SERVICES
    50M-1B USD
    Telecommunication
    Review Source

    Service Gets High Marks for Responsiveness and Variety

    5.0
    Oct 11, 2024
    The service has always been very responsive to our requests. In case of problems we have always had a prompt response
  • Read All 7 Reviews

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Amazon Ads Likes & Dislikes

Like

We really liked the variety of the services and products

Like

We really liked the variety of the services and products

Like

We really liked the variety of the services and products

Dislike

Requires active management to ensure we remain within the price tier of our choice. Dealing with a company the size of Amazon can be frustrating at times. There is a constant upselling that one has to evaluate, but it is mostly turned down.

Dislike

Requires active management to ensure we remain within the price tier of our choice. Dealing with a company the size of Amazon can be frustrating at times. There is a constant upselling that one has to evaluate, but it is mostly turned down.

Dislike

Requires active management to ensure we remain within the price tier of our choice. Dealing with a company the size of Amazon can be frustrating at times. There is a constant upselling that one has to evaluate, but it is mostly turned down.

Reviewer Insights for: Amazon Ads