Name: Amazon Ads
Rating: 4.2 (196 reviews)

Overview

Service Information on Amazon Ads

Updated 13th October 2025

What is Amazon Ads?

Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.

Overall experience with Amazon Ads

MANAGER OF IT NETWORK SERVICES

50M - 250M USD, Telecommunication

FAVORABLE

“Service Gets High Marks for Responsiveness and Variety”

5.0

Oct 11, 2024

The service has always been very responsive to our requests. In case of problems we have always had a prompt response

DIRECTOR, BUSINESS INTELLIGENCE

10B - 30B USD, Consumer Goods

CRITICAL

“ROAS is by far the highest with Amazon Ads (Compared to others we evaluated)”

3.0

Sep 23, 2024

Provides top tier analytics that gives us the ability to help guide our investment in Amazon Ads while specifically targeting our brand growth and visibility. Best in class, like Amazon.

About Company

Company Description

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Company Details

Company type

Public

Year Founded

2006

Head office location

Seattle, United States

Number of employees

10001+

Annual Revenue

30B+ USD

Website

https://amazon.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Amazon Ads

Amazon Ads Likes & Dislikes

We really liked the variety of the services and products

Highest potential ROAS amongst all products we evaluated. Ability to target investment dollars per need (budget can be large or small). Targeting customers is a big differentiator.

The amount of people we can reach, the ease of launch and the customer service.

it would be nice to have more payment methods for services and products

Requires active management to ensure we remain within the price tier of our choice. Dealing with a company the size of Amazon can be frustrating at times. There is a constant upselling that one has to evaluate, but it is mostly turned down.

We havent really come across any issues yet.

Top Amazon Ads Alternatives

Peer Discussions

Amazon Ads Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Telecommunication

Review Source

Service Gets High Marks for Responsiveness and Variety

Director of Operations

<50M USD

Services (non-Government)

Effortless Product Launches with Novel Marketing Platform

4.0

Oct 10, 2024

This platform has been great with finding the right audience for our product.

Professor

Gov't/PS/Ed

Education

Amazon Ads: Balancing Consumer Awareness and Brand Promotion

Amazon ads are well designed to capture the attention of consumers without being overly intrusive or aggressive. They aim to inform and subtly influence consumer behavior.

Business Development Manager

Miscellaneous

Navigating Amazon's OTT Platform: Consumer-Friendly and Cost-Effective

Sep 25, 2024

We quickly narrowed down our OTT options quickly and decided to go with Amazon due to ease of use, accessibility with consumers and cost. Implementation has been pretty easy with limited issues and execution has been good.

10B+ USD

Consumer Goods