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  1. Home
  2. /
  3. Amazon Ads
Logo of Amazon Ads

Amazon Ads

byAmazon
in
4.0
Market Presence: Ad Tech Platforms, Over the top TV Advertising

Overview

Service Information on Amazon Ads

Updated 13th October 2025

What is Amazon Ads?

Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.

Amazon Ads Pricing

Amazon Ads software uses a cost-per-click pricing model where advertisers pay only when users click on their advertisements. The software provides different ad formats such as sponsored products, sponsored brands, and display ads, with pricing determined by keyword bidding and budget settings established by advertisers. There are no fixed monthly fees, and costs vary based on campaign performance and bidding strategy.

Overall experience with Amazon Ads

MANAGER OF IT NETWORK SERVICES
50M - 250M USD, Telecommunication
FAVORABLE

“Service Gets High Marks for Responsiveness and Variety”

5.0
Oct 11, 2024
The service has always been very responsive to our requests. In case of problems we have always had a prompt response
DIRECTOR, BUSINESS INTELLIGENCE
10B - 30B USD, Consumer Goods
CRITICAL

“ROAS is by far the highest with Amazon Ads (Compared to others we evaluated)”

3.0
Sep 23, 2024
Provides top tier analytics that gives us the ability to help guide our investment in Amazon Ads while specifically targeting our brand growth and visibility. Best in class, like Amazon.

About Company

Company Description

Updated 30th January 2025

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Seattle, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
https://amazon.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Amazon Ads

Amazon Ads Likes & Dislikes

Like

We really liked the variety of the services and products

Like

Highest potential ROAS amongst all products we evaluated. Ability to target investment dollars per need (budget can be large or small). Targeting customers is a big differentiator.

Like

The amount of people we can reach, the ease of launch and the customer service.

Dislike

it would be nice to have more payment methods for services and products

Dislike

Requires active management to ensure we remain within the price tier of our choice. Dealing with a company the size of Amazon can be frustrating at times. There is a constant upselling that one has to evaluate, but it is mostly turned down.

Dislike

We havent really come across any issues yet.

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Peer Discussions

Amazon Ads Reviews and Ratings

Showing data for 7 ratings and reviews for Over the top TV Advertising market. View all 196 ratings and reviews across markets for a complete picture.

4.0

(7 Ratings)

Rating Distribution

5 Star
29%
4 Star
43%
3 Star
29%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.9

Planning & Transition

3.9

Delivery & Execution

4.4

Service Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MANAGER OF IT NETWORK SERVICES
    50M-1B USD
    Telecommunication
    Review Source

    Service Gets High Marks for Responsiveness and Variety

    5.0
    Oct 11, 2024
    The service has always been very responsive to our requests. In case of problems we have always had a prompt response
  • Director of Operations
    <50M USD
    Services (non-Government)
    Review Source

    Effortless Product Launches with Novel Marketing Platform

    4.0
    Oct 10, 2024
    This platform has been great with finding the right audience for our product.
  • Professor
    Gov't/PS/Ed
    Education
    Review Source

    Amazon Ads: Balancing Consumer Awareness and Brand Promotion

    5.0
    Oct 11, 2024
    Amazon ads are well designed to capture the attention of consumers without being overly intrusive or aggressive. They aim to inform and subtly influence consumer behavior.
  • Business Development Manager
    <50M USD
    Miscellaneous
    Review Source

    Navigating Amazon's OTT Platform: Consumer-Friendly and Cost-Effective

    4.0
    Sep 25, 2024
    We quickly narrowed down our OTT options quickly and decided to go with Amazon due to ease of use, accessibility with consumers and cost. Implementation has been pretty easy with limited issues and execution has been good.
  • DIRECTOR, BUSINESS INTELLIGENCE
    10B+ USD
    Consumer Goods
    Review Source

    ROAS is by far the highest with Amazon Ads (Compared to others we evaluated)

    3.0
    Sep 23, 2024
    Provides top tier analytics that gives us the ability to help guide our investment in Amazon Ads while specifically targeting our brand growth and visibility. Best in class, like Amazon.
Showing Result 1-5 of 7

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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