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What is Amperity Customer Data Cloud?
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Overall experience with Amperity Customer Data Cloud
“Market Leading Platform for Delta Lake Customers”
“Amperity with Salesforce”
About Company
Company Description
Amperity is an enterprise-grade customer data platform that helps global brands unlock the full value of their customer data. The platform uses patented identity resolution technology, combining probabilistic and deterministic techniques to unify fragmented records with high accuracy—even when data is inconsistent, incomplete, or siloed. This enables the creation of a persistent, comprehensive view of each customer. With a reliable foundation of first-party data, teams across marketing, analytics, digital, and IT can access consistent customer profiles to support personalization, audience segmentation, campaign measurement, data science, and compliance initiatives. Amperity also supports real-time activation across a broad ecosystem of partners and channels. Designed for flexibility, transparency, and enterprise scale, across industries. The platform accelerates time to insight, reduces operational complexity, and improves customer acquisition, retention, and lifetime value.
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User Sentiment About Amperity Customer Data Cloud
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Performance of Amperity Customer Data Cloud Across Market Features
Amperity Customer Data Cloud Likes & Dislikes
For us the stand-out feature was their delta lake sharing capability, this meant we were able to get the whole thing up and running (or at least an MVP of it) incredibly fast, days, not months. It also reduces our risk and increases our commercial value by not exporting all our data to a third party where it sits in a black box. While Amperity may control the process, the data is still ours. Additionally, the service was great, the team were friendly and helpful taking on a number of tasks during our RFP to make the preparation and presentation easier for us.
Seamless integration with Salesforce marketing cloud. Campaigns pushed in less than a minute and Data extensions are reflected in SFMC in less than 2 mins. Helps in scheduling Email campaigns seamlessly
Amperity's C360 excels at unifying fragmented customer data into actionable insights. With all the premium integrations Amperity has built, we can seamlessly activate 1P audiences across the largest platforms, enabling our media buying to be smarter and more targeted.
I guess for me the post onboarding execution could be better, that's not to say they've onboarded and run, they've continued to work with us however there have been some challenges in how we're setup our side which has made it harder to deliver the business cases than anticipated, while it's very much 'us and not them' maintaining that same level of support as pre-sales would have helped. That being said, it's not something I'd have expected from competitors either.
Integration with Social media and Offline data and Useability of these data for our regular campaigns.
While the platform is robust, there are a few areas that have opportunity. - Onboarding and integration with new partners (where there is no premium connector or API) is a challenge. It can often take immense internal resources, as well as quite a bit of time to attain connectivity. After that, it becomes a pretty manual way to manage the data flows. - Also, the UI and usability of the platform is definitely improving, but it still feels geared to someone with more technical skills. I love that you no longer are required to write SQL queries though!
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Amperity Customer Data Cloud Reviews and Ratings
- Senior Digital Analytics Manager1B-10B USDRetailReview Source
Market Leading Platform for Delta Lake Customers
The overall experience has been great, largely the platform itself is the right fit for us, it enables us to retain our data and control rather than shipping everything over to a third party and it being black boxed. The team also have been great throughout the process supporting us every step. - Sr Manager, Paid Media1B-10B USDRetailReview Source
Amperity is a cornerstone within our MarTech stack, enabling our paid media strategy to drive efficiency and scale
As a Senior Manager of Paid Media for over 7 years, I've partnered with Amperity on mutliple initiatives focused on audience segmentation, campaign targeting, data driven media optimization and customer data insights. Their platform and team have consistently delivered value and innovation, helping us achieve our goals faster and more efficiently - Marketing Manager1B-10B USDRetailReview Source
Flexible Platform Enables Accurate Customer Profiles and Seamless Data Activation
Overall, Amperity has been fantastic to work with. The people there, combined with a strong and well-built product, are what truly set them apart from competitors. Their team is highly engaged, responsive, and knowledgeable, which has made the partnership both collaborative and productive. From a product perspective, Amperity has unlocked our ability to access and trust our data in ways we couldn't before. The platform gives us the flexibility to analyze, segment, and activate audiences more effectively. ultimately creating stronger business outcomes. Their approach has accelerated how quickly we can move from insight to execution. What stands out the most is the combination of technology and partnership - they don't just deliver a product, they provide expertise and guidance that helps us get the most value out of the platform. This has given us confidence that we're building a sustainable foundation for future growth. - Customer Insights and Analytics Manager50M-1B USDRetailReview Source
Flexible Platform With High Visibility, Though Some Integration Limitations Identified
Amperity overall has been outstanding! I have worked with them twice now at two different organizations. Their service is always great and everyone has been a joy to work with! - Paid Social Manager50M-1B USDConsumer GoodsReview Source
Automated Data Updates Ease Audience Management Despite Export Delays and Interface Issues
Since implementing we have had some slight hiccups, including audiences being sent as separate into social platforms ,but our rep was able to get this resolved for us pretty quickly once flagged. Other than that, it's made implementing first-party data into our systems much easier and quicker, especially now that it can all be done automatically, with data updated daily into the same audiences that are already included in our activity.