Overview
Product Information on Amperity Customer Data Cloud
Updated 3rd December 2025
What is Amperity Customer Data Cloud?
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Overall experience with Amperity Customer Data Cloud
Head Of Digital Experience
250M - 500M USD, TransportationFAVORABLE
“Team Expertise and AI Tools Improve Data Confidence Despite Initial Query Issues. AmpAI and ROCD offerings have changed our interactions with customer data across all prospecting and ownership journeys.”
Amperity's product and services team is outstanding. The growth of the platform, its recent Amp-AI integration, and the team's ability to relentlessly provide value to our group has been game changing for our team.
Director Digital Solutions Hotels & Resorts
10B - 30B USD, Travel and HospitalityCRITICAL
“Implementation team shows weaknesses in individual project requirements”
Good product, but the implementation and quality of the project team are not always satisfactory.
About Company
Company Description
Amperity is an enterprise-grade customer data platform that helps global brands unlock the full value of their customer data. The platform uses patented identity resolution technology, combining probabilistic and deterministic techniques to unify fragmented records with high accuracy—even when data is inconsistent, incomplete, or siloed. This enables the creation of a persistent, comprehensive view of each customer. With a reliable foundation of first-party data, teams across marketing, analytics, digital, and IT can access consistent customer profiles to support personalization, audience segmentation, campaign measurement, data science, and compliance initiatives. Amperity also supports real-time activation across a broad ecosystem of partners and channels. Designed for flexibility, transparency, and enterprise scale, across industries. The platform accelerates time to insight, reduces operational complexity, and improves customer acquisition, retention, and lifetime value.
Company Details
Company type
Private
Year Founded
2016
Head office location
Seattle, United States
Number of employees
201 - 500
Website
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- Head Of Digital Experience50M-1B USDTransportationReview Source
Team Expertise and AI Tools Improve Data Confidence Despite Initial Query Issues. AmpAI and ROCD offerings have changed our interactions with customer data across all prospecting and ownership journeys.
Amperity's product and services team is outstanding. The growth of the platform, its recent Amp-AI integration, and the team's ability to relentlessly provide value to our group has been game changing for our team. - Director of Data and Analytics<50M USDTravel and HospitalityReview Source
Balancing Service Flexibility With Core Strengths For Unique Business Integration Needs
Critical partner to our business, the service and the people have been wonderful to work with. - Manager, Strategy50M-1B USDMiscellaneousReview Source
How Amperity brought us from 100% to 115%
So far, we have only been working in theory. The theory for what this platform is going to do for our business is fantastic, however, we've hit roadblocks getting to the implementation phase - some by us, and some by Amperity. The people we've worked with have been fantastic, and the consultations has positioned us well to implement the tool...now we just have to finalize and begin execution to see the impact and bump this rating from 4 to 5 stars. - Product Manager50M-1B USDRetailReview Source
Seamless data unification and smarter targeting with Amperity
As a multi-brand retailer operating across 30+ brands, having a clear, unified view of our customers is essential and Amperity has made it possible. The platform enabled us to unify fragmented data sources into a single customer view, which significantly elevated the sophistication of our segmentation. Implementation was seamless, even across a complex, multi-brand structure. We're able to use the data from Amperity to generate audience insights that guide smarter targeting decisions. With Amperity, we're now able to send more data-driven, relevant, personalised communications - reaching the right customers on the right channels, at the right time. The platform helps our teams execute campaigns with greater confidence and precision, thereby driving stronger engagement and results. - VP, Marketing10B+ USDRetailReview Source
Innovative, pure-play CDP with robust identity resolution and AI-driven capabilities purpose built for best-in-class retailers
Amperity's CDP was the clear winner in our evaluation process and it far exceeded our expectations. Amperity includes best-in-class identity resolution, robust customer data management, universal journey orchestration, leading edge AI capabilities, and an easy-to-use interface. We were also impressed that we did not need a high-cost consulting company or a large team of data engineers to implement or manage the solution.
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