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Overview

Product Information on Apollo Platform

Updated 13th October 2025

What is Apollo Platform?

Apollo Platform is a software that supports sales and marketing teams by providing tools for lead generation, engagement, and workflow automation. The software enables users to search and filter business contacts and companies, manage outreach campaigns, and analyze data for improved prospecting efficiency. It integrates with customer relationship management systems and email platforms to streamline the process of identifying, connecting, and communicating with potential clients. By automating routine tasks and centralizing contact information, the software assists businesses in optimizing their sales pipelines and enhances the efficiency of managing customer interactions.

Apollo Platform Pricing

Apollo Platform software offers a subscription-based pricing model, structured around various plans that scale according to user needs and feature access. Payment is typically required on a monthly or annual basis, with different tiers providing access to specific tools and usage limits for lead generation, sales engagement, and analytics.

Overall experience with Apollo Platform

Senior Account Executive
<50M USD, Software
FAVORABLE

“Impact of Apollo's Integration and Data Accuracy on Outbound Strategy Efficiency”

5.0
Apr 22, 2026
Apollo has been immensely helpful in executing an effective outbound strategy. Whether it's just sourcing leads, leveraging some of their AI enablement functions or using their end-to-end prospect flow it's all changed the game for us.
Product Specialist - SDR
250M - 500M USD, IT Services
CRITICAL

“Powerful, friendly platform, fair user experience”

3.0
Jul 4, 2025
As an SDR working in Europe, I have found the tool quite useful when finding accounts and names of interest. In my case, I mainly search for trustworthy emails, not phone numbers, and I have had positive experiences. User experience is friendly and easy to navigate.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

  • Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)

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Logo of Apollo Platform

Apollo Platform

byApollo
in
4.2
Market Presence: Revenue Data Solutions (Transitioning to GTM Data Applications), Revenue Action Orchestration

About Company

Company Description

Updated 6th September 2024

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2015
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.apollo.io/demo-c?utm_source=gartner&utm_medium=referral&utm_campaign=peer_insights

Do You Manage Peer Insights at Apollo?

Access Vendor Portal to update and manage your profile.

Apollo Platform Likes & Dislikes

Like

-Integrated in our tech stack -Data accuracy -AI enablement

Like

User experience, easy to navigate.

Like

Its a one stop shop for finding and nurturing new leads

Dislike

-Can move pretty slow -Contact enrichment not always 100% -Not as much suggestion/enablement, but that might be user error..

Dislike

Integration with Zendesk CRM is not available.

Dislike

Tool has grown a lot so can be a bit overwhelming to set up initally

Top Apollo Platform Alternatives

Apollo Platform Reviews and Ratings

Reviewer Insights for: Apollo Platform
Performance of Apollo Platform Across Market Features
Deciding Factors: Apollo Platform Vs. Market Average
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1. Clari
4.7
(832 Ratings)
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2. Sales Navigator
4.5
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4.2
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Filter Reviews
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Most helpful
Last 12 Months
Star Rating
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Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Senior Account Executive
    <50M USD
    Software
    Review Source

    Impact of Apollo's Integration and Data Accuracy on Outbound Strategy Efficiency

    5.0
    Apr 22, 2026
    Apollo has been immensely helpful in executing an effective outbound strategy. Whether it's just sourcing leads, leveraging some of their AI enablement functions or using their end-to-end prospect flow it's all changed the game for us.
  • Marketing Manager
    <50M USD
    Software
    Review Source

    Extensive Features and Large Contact Database Offer Comprehensive Outreach Capabilities

    4.0
    Apr 23, 2026
    Very powerful platform that has grown it's feature set immensely over the years. The contact database is huge and has all the filters you could ever want. Being able to push these contacts through simple or complex outreach programmes is very powerful
  • CHIEF HUMAN RESOURCES OFFICER
    <50M USD
    Services (non-Government)
    Review Source

    User friendly and I like the automation.

    4.0
    Dec 11, 2025
    I like how it is automated. No need to set up reminders once your sequences is set.
  • SENIOR OPERATIONS ANALYST
    50M-1B USD
    Services (non-Government)
    Review Source

    Apollo .io THE SALES SUCCESS MANTRA

    4.0
    Oct 1, 2025
    Accurate Platform to extract the Prospect details as in email and phone number.Value for Money and best tool for Prospecting
  • IT MANAGER
    Gov't/PS/Ed
    Education
    Review Source

    Filtering Leads and LinkedIn Profiles Made Easier With Detailed Automation Features

    4.0
    Sep 1, 2025
    I've been using apollo.io for the last 3 years and it makes my life simpler in the areas of finding leads emails and details and finding their linkedin profiles especially the filter option is too awesome to filter the leads as per our need and also the workflow works well for me to set up early emails. It also helps me to assign tasks to the teammates and track their tasks. CRM and Analytics makes the process easy.
...
Showing Result 1-5 of 73

4.2

(73 Ratings)

Rating Distribution

5 Star
40%
4 Star
49%
3 Star
11%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.1

Product Capabilities

4.4