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  3. Apollo Platform
Logo of Apollo Platform

Apollo Platform

byApollo
in
4.2
Market Presence: Revenue Data Solutions (Transitioning to GTM Data Applications), Revenue Action Orchestration

Overview

Product Information on Apollo Platform

Updated 13th October 2025

What is Apollo Platform?

Apollo Platform is a software that supports sales and marketing teams by providing tools for lead generation, engagement, and workflow automation. The software enables users to search and filter business contacts and companies, manage outreach campaigns, and analyze data for improved prospecting efficiency. It integrates with customer relationship management systems and email platforms to streamline the process of identifying, connecting, and communicating with potential clients. By automating routine tasks and centralizing contact information, the software assists businesses in optimizing their sales pipelines and enhances the efficiency of managing customer interactions.

Apollo Platform Pricing

Apollo Platform software offers a subscription-based pricing model, structured around various plans that scale according to user needs and feature access. Payment is typically required on a monthly or annual basis, with different tiers providing access to specific tools and usage limits for lead generation, sales engagement, and analytics.

Overall experience with Apollo Platform

FINANCIAL ANALYST
50M - 250M USD, Finance (non-banking)
FAVORABLE

“A powerful all-in-one prospecting tool that has scaled efficiency”

4.0
May 20, 2026
This has been a game changer for our salesforce. The ability to find verified contact data and get prospects has reduced our manual research and lead generation time. While we do know the data isn't 100% accurate all the time, Apollo's data reliability and deep knowledge base is far superior to other prospecting tools I've used in the past.
Product Specialist - SDR
250M - 500M USD, IT Services
CRITICAL

“Powerful, friendly platform, fair user experience”

3.0
Jul 4, 2025
As an SDR working in Europe, I have found the tool quite useful when finding accounts and names of interest. In my case, I mainly search for trustworthy emails, not phone numbers, and I have had positive experiences. User experience is friendly and easy to navigate.

About Company

Company Description

Updated 6th September 2024

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2015
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.apollo.io/demo-c?utm_source=gartner&utm_medium=referral&utm_campaign=peer_insights

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Apollo Platform Reviews and Ratings

4.2

(77 Ratings)

Rating Distribution

5 Star
42%
4 Star
48%
3 Star
10%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.2

Product Capabilities

4.4

Filter Reviews
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  • FINANCIAL ANALYST
    50M-1B USD
    Finance (non-banking)
    Review Source

    A powerful all-in-one prospecting tool that has scaled efficiency

    4.0
    May 20, 2026
    This has been a game changer for our salesforce. The ability to find verified contact data and get prospects has reduced our manual research and lead generation time. While we do know the data isn't 100% accurate all the time, Apollo's data reliability and deep knowledge base is far superior to other prospecting tools I've used in the past.
  • Senior Account Executive
    <50M USD
    Software
    Review Source

    Impact of Apollo's Integration and Data Accuracy on Outbound Strategy Efficiency

    5.0
    Apr 22, 2026
    Apollo has been immensely helpful in executing an effective outbound strategy. Whether it's just sourcing leads, leveraging some of their AI enablement functions or using their end-to-end prospect flow it's all changed the game for us.
  • Marketing Manager
    <50M USD
    Software
    Review Source

    Extensive Features and Large Contact Database Offer Comprehensive Outreach Capabilities

    4.0
    Apr 23, 2026
    Very powerful platform that has grown it's feature set immensely over the years. The contact database is huge and has all the filters you could ever want. Being able to push these contacts through simple or complex outreach programmes is very powerful
  • Director of Sales
    50M-1B USD
    Services (non-Government)
    Review Source

    Simple Sequencing and Useful Data Stand Out in Apollo’s Reps Platform

    5.0
    Apr 30, 2026
    Apollo does everything we need it to do for our reps. The user interface is easy to navigate and pricing is solid.
  • Business Development Associate
    50M-1B USD
    IT Services
    Review Source

    Significant improvement over previous system with few notable drawbacks

    5.0
    May 15, 2026
    data quality, phone numbers/emails generally work, they give you a ton of credits to get the customer info you need.
...
Showing Result 1-5 of 77

Recommended Gartner Insights

  • Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)
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Reviewer Insights for: Apollo Platform
Deciding Factors: Apollo Platform Vs. Market Average
Performance of Apollo Platform Across Market Features

Apollo Platform Likes & Dislikes

Like

1. The ability to pull data on prospects and sync it directly to our CRM without leaving LinkedIn is a time saver. 2. The search filters for job titles and company allow us to build targeted lists for our specific niche. 3. The built-in email sequencing also makes follow-up easier, ensuring we maintain consistent contact with our leads.

Like

User experience, easy to navigate.

Like

-Integrated in our tech stack -Data accuracy -AI enablement

Dislike

1. The credit system can be a bit restrictive when doing high volume prospecting. 2. Like any databse, some contact details like numbers and emails are outdated. 3. When working with large saved lists, the web interfaces do become a bit sluggish which sometimes cost us time.

Dislike

Integration with Zendesk CRM is not available.

Dislike

-Can move pretty slow -Contact enrichment not always 100% -Not as much suggestion/enablement, but that might be user error..