Switzerland-based beaconsmind Group, established in 2015, specializes in location-based marketing (LBM) software, WiFi infrastructure systems and Guest Hotspots. With a primary focus on areas like retail chains, hospitality, healthcare, and the public sector, beaconsmind Suite and Beacon technology form the core of their solutions. They aim to bridge offline marketing with online and mobile initiatives to stimulate retail activity and foster loyalty. Solution customization is prioritized to meet specific needs, ensuring a strong understanding of distinctive requirements. Besides, data security and comprehensive data analysis are integral to their service delivery. They utilize intelligent, cloud-based technologies to provide innovative and secure business solutions.
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We used this in one of our grocery stores and the push notifications and insight to engage with the customer was powerful. Again, capturing that in store experience rather than post or pre engagement was important for us.
Big Brand Focused and it seemed hard to drive the alignment to a smaller retailer who has a different target market