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Logo of Brandfolder

Brandfolder

bySmartsheet (Brandfolder)
in
4.2
Market Presence: Digital Asset Management (Transitioning to Digital Asset Management Platforms), Brand Compliance Software

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Brandfolder Pricing

Brandfolder software uses a subscription-based pricing model with tiered plans determined by the number of users, storage requirements, and specific features. Pricing varies based on organization size and customization needs, and quotes are typically provided upon request.

Overall experience with Brandfolder

Marketing Associate
500M - 1B USD, IT Services
FAVORABLE

“Great for Brand Assets, Needs Better Enterprise Features”

4.0
May 13, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Director
500M - 1B USD, Services (non-Government)
CRITICAL

“Good platform, bad sales people with a lot of turnover”

3.0
Jan 25, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 24th March 2025

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Denver, United States
Number of employees
51 - 200
Website
http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Brandfolder Reviews and Ratings

4.2

(34 Ratings)

Rating Distribution

5 Star
53%
4 Star
41%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Associate
    50M-1B USD
    IT Services
    Review Source

    Great for Brand Assets, Needs Better Enterprise Features

    4.0
    May 13, 2026
    This application is very easy to organize, store and manage images, videos and PDF files. The file collections are publicly accessible for usage.
  • Marketing Associate
    50M-1B USD
    IT Services
    Review Source

    Great for Brand Assets, Needs Better Enterprise Features

    4.0
    May 13, 2026
    This application is very easy to organize, store and manage images, videos and PDF files. The file collections are publicly accessible for usage.
  • Read All 34 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
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Reviewer Insights for: Brandfolder
Performance of Brandfolder Across Market Features

Brandfolder Likes & Dislikes

Like

User friendly interface Easy file sharing Good application for maintaining brand logos and guidelines This application supports meta data tagging and able to quickly find the needed files

Like

User friendly interface Easy file sharing Good application for maintaining brand logos and guidelines This application supports meta data tagging and able to quickly find the needed files

Like

User friendly interface Easy file sharing Good application for maintaining brand logos and guidelines This application supports meta data tagging and able to quickly find the needed files

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)