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Logo of Brandfolder

Brandfolder

bySmartsheet (Brandfolder)
in
4.4
Market Presence: Digital Asset Management (Transitioning to Digital Asset Management Platforms), Brand Compliance Software

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Brandfolder Pricing

Brandfolder software uses a subscription-based pricing model with tiered plans determined by the number of users, storage requirements, and specific features. Pricing varies based on organization size and customization needs, and quotes are typically provided upon request.

Overall experience with Brandfolder

PRODUCT MARKETING
250M - 500M USD, Software
FAVORABLE

“Brandfolder: Streamlining Corporate Brand Asset Management”

4.0
Dec 19, 2024
Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
Director
500M - 1B USD, Services (non-Government)
CRITICAL

“Good platform, bad sales people with a lot of turnover”

3.0
Jan 25, 2022
Very rough negotiation process as we had to work through several different Brandfolder teammates, and with each person we spoke with, the price changed. And at the end, Brandfolder would not uphold the quote they provided to us via email by our first contact. It was a not so good experience and the only reason we stayed with them is because I have used the platform before and really liked it.

About Company

Company Description

Updated 24th March 2025

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Denver, United States
Number of employees
51 - 200
Website
http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brandfolder
Performance of Brandfolder Across Market Features

Brandfolder Likes & Dislikes

Like

Brandfolder allows me to 1) find exactly what I need without having to first go through the Brand team at my company. 2) It therefore removes communication bottlenecks. 3) It allows me to export brand assets in a variety of formats according to my needs.

Like

UI, Collections are nice

Like

The integration with Smartsheet, the proofing it provides on the Smartsheet side and the organisation of assets within Brandfolder

Dislike

I think while the product is great at what it does, it 1) has limited use cases, 2) has been slow to adopt AI (some great Gen AI use cases to use an agent to help lead you to the exact brand asset you're looking for) and 3) search can be a little imprecise and yield too few or too many results.

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

Dislike

The internal proofing to Brandfolder; however, the proofing provided by Smartsheet is sufficient

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Peer Discussions

Brandfolder Reviews and Ratings

4.4

(31 Ratings)

Rating Distribution

5 Star
58%
4 Star
35%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
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  • PRODUCT MARKETING
    50M-1B USD
    Software
    Review Source

    Brandfolder: Streamlining Corporate Brand Asset Management

    4.0
    Dec 19, 2024
    Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Delving into Brandfolder's Smartsheet Integration and Organization

    4.0
    Nov 18, 2024
    Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Effective Management of Marketing Assets with This Product

    4.0
    Nov 18, 2024
    Worked really well to manage my company's marketing assets
  • BUSINESS DEVELOPMENT ASSOCIATE
    50M-1B USD
    Software
    Review Source

    Effortless Brand Content Management: Unveiling a Fantastic Tool

    4.0
    Oct 10, 2024
    this tool has been fantastic for being able to swiftly use approved brand content at the drop of a dime. great tool!
  • Assitant Product Manager
    <50M USD
    Healthcare and Biotech
    Review Source

    Pros and Cons of Brandfolder for a D2C Startup

    5.0
    Mar 20, 2024
    Great way to manage and share assets seamlessly. It has become an important tool for all our asset management. It has helped our Product management and Marketing team to centrally maintain all authoritative brand elements. Its robust meta data management, version control and accessibility features have improved our workflow.
Showing Result 1-5 of 31

Recommended Gartner Research

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
  • Magic Quadrant for Digital Asset Management (Transitioning to Digital Asset Management Platforms)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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