Overview
Product Information on Brandfolder
What is Brandfolder?
Brandfolder Pricing
Overall experience with Brandfolder
“Brandfolder: Streamlining Corporate Brand Asset Management”
“Good platform, bad sales people with a lot of turnover”
About Company
Company Description
Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Brandfolder
Performance of Brandfolder Across Market Features
Brandfolder Likes & Dislikes
Brandfolder allows me to 1) find exactly what I need without having to first go through the Brand team at my company. 2) It therefore removes communication bottlenecks. 3) It allows me to export brand assets in a variety of formats according to my needs.
UI, Collections are nice
The integration with Smartsheet, the proofing it provides on the Smartsheet side and the organisation of assets within Brandfolder
I think while the product is great at what it does, it 1) has limited use cases, 2) has been slow to adopt AI (some great Gen AI use cases to use an agent to help lead you to the exact brand asset you're looking for) and 3) search can be a little imprecise and yield too few or too many results.
Was misled on some capabilities like templating (not great), feedback/reviews (not good)
The internal proofing to Brandfolder; however, the proofing provided by Smartsheet is sufficient
Top Brandfolder Alternatives
Peer Discussions
Brandfolder Reviews and Ratings
- PRODUCT MARKETING50M-1B USDSoftwareReview Source
Brandfolder: Streamlining Corporate Brand Asset Management
Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function. - Marketing Associate<50M USDIT ServicesReview Source
Delving into Brandfolder's Smartsheet Integration and Organization
Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet - Marketing Associate<50M USDIT ServicesReview Source
Effective Management of Marketing Assets with This Product
Worked really well to manage my company's marketing assets - BUSINESS DEVELOPMENT ASSOCIATE50M-1B USDSoftwareReview Source
Effortless Brand Content Management: Unveiling a Fantastic Tool
this tool has been fantastic for being able to swiftly use approved brand content at the drop of a dime. great tool! - Assitant Product Manager<50M USDHealthcare and BiotechReview Source
Pros and Cons of Brandfolder for a D2C Startup
Great way to manage and share assets seamlessly. It has become an important tool for all our asset management. It has helped our Product management and Marketing team to centrally maintain all authoritative brand elements. Its robust meta data management, version control and accessibility features have improved our workflow.


