Name: Brandfolder
Rating: 4.3 (32 reviews)

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Overall experience with Brandfolder

Product Manager

Gov't/PS/ED <5,000 Employees, Education

FAVORABLE

“Easier Organization and Retrieval of Content”

4.0

May 14, 2026

Tagging, categorizing, and searching for material is made easy.

Director

500M - 1B USD, Services (non-Government)

CRITICAL

“Good platform, bad sales people with a lot of turnover”

3.0

Jan 25, 2022

Very rough negotiation process as we had to work through several different Brandfolder teammates, and with each person we spoke with, the price changed. And at the end, Brandfolder would not uphold the quote they provided to us via email by our first contact. It was a not so good experience and the only reason we stayed with them is because I have used the platform before and really liked it.

About Company

Company Description

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Company type

Private

Year Founded

2012

Head office location

Denver, United States

Number of employees

51 - 200

Website

http://www.brandfolder.com

Do You Manage Peer Insights at Smartsheet (Brandfolder)?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brandfolder

Performance of Brandfolder Across Market Features

Brandfolder Likes & Dislikes

The sorting/filtering abilities as well as advanced tagging options.

UI, Collections are nice

Brandfolder allows me to 1) find exactly what I need without having to first go through the Brand team at my company. 2) It therefore removes communication bottlenecks. 3) It allows me to export brand assets in a variety of formats according to my needs.

You have to click into an asset to download, I wish this could be done from thumbnail view. I wish logout time was longer, or not logged out unless I close the window.

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

I think while the product is great at what it does, it 1) has limited use cases, 2) has been slow to adopt AI (some great Gen AI use cases to use an agent to help lead you to the exact brand asset you're looking for) and 3) search can be a little imprecise and yield too few or too many results.

Top Brandfolder Alternatives

4.6

(8547 Ratings)

4.5

(2895 Ratings)

4.5

(2398 Ratings)

View All Alternatives

Peer Discussions

Brandfolder Reviews and Ratings

4.3

(32 Ratings)

Rating Distribution

5 Star: 56%
4 Star: 38%
3 Star: 6%
2 Star: 0%
1 Star: 0%

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews

Sort By:

Most helpful

Last 12 Months

Star Rating

Reviewer Type

Reviewer's Company Size

Reviewer's Industry

Reviewer's Region

Reviewer's Job Function

Product Manager
Gov't/PS/Ed
Education
Review Source
Easier Organization and Retrieval of Content
4.0
May 14, 2026
Tagging, categorizing, and searching for material is made easy.
PRODUCT MARKETING
50M-1B USD
Software
Review Source
Brandfolder: Streamlining Corporate Brand Asset Management
4.0
Dec 19, 2024
Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
Marketing Associate
<50M USD
IT Services
Review Source
Delving into Brandfolder's Smartsheet Integration and Organization
4.0
Nov 18, 2024
Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet
Marketing Associate
<50M USD
IT Services
Review Source
Effective Management of Marketing Assets with This Product
4.0
Nov 18, 2024
Worked really well to manage my company's marketing assets
BUSINESS DEVELOPMENT ASSOCIATE
50M-1B USD
Software
Review Source
Effortless Brand Content Management: Unveiling a Fantastic Tool
4.0
Oct 10, 2024
this tool has been fantastic for being able to swiftly use approved brand content at the drop of a dime. great tool!

Showing Result 1-5 of 32

Recommended Gartner Insights

This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.