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Logo of Brandfolder

Brandfolder

bySmartsheet (Brandfolder)
in
4.2
Market Presence: Digital Asset Management (Transitioning to Digital Asset Management Platforms), Brand Compliance Software

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Brandfolder Pricing

Brandfolder software uses a subscription-based pricing model with tiered plans determined by the number of users, storage requirements, and specific features. Pricing varies based on organization size and customization needs, and quotes are typically provided upon request.

Overall experience with Brandfolder

Marketing Associate
500M - 1B USD, IT Services
FAVORABLE

“Great for Brand Assets, Needs Better Enterprise Features”

4.0
May 13, 2026
This application is very easy to organize, store and manage images, videos and PDF files. The file collections are publicly accessible for usage.
Director
500M - 1B USD, Services (non-Government)
CRITICAL

“Good platform, bad sales people with a lot of turnover”

3.0
Jan 25, 2022
Very rough negotiation process as we had to work through several different Brandfolder teammates, and with each person we spoke with, the price changed. And at the end, Brandfolder would not uphold the quote they provided to us via email by our first contact. It was a not so good experience and the only reason we stayed with them is because I have used the platform before and really liked it.

About Company

Company Description

Updated 24th March 2025

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Denver, United States
Number of employees
51 - 200
Website
http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Brandfolder Reviews and Ratings

4.2

(34 Ratings)

Rating Distribution

5 Star
53%
4 Star
41%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Associate
    50M-1B USD
    IT Services
    Review Source

    Great for Brand Assets, Needs Better Enterprise Features

    4.0
    May 13, 2026
    This application is very easy to organize, store and manage images, videos and PDF files. The file collections are publicly accessible for usage.
  • Product Manager
    Gov't/PS/Ed
    Education
    Review Source

    Easier Organization and Retrieval of Content

    4.0
    May 14, 2026
    Tagging, categorizing, and searching for material is made easy.
  • MARKETING ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Powerful Digital Asset Management

    4.0
    May 27, 2026
    The interface is clean, intuitive and easy to navigate. It's standout strength is definitely usability.
  • PRODUCT MARKETING
    50M-1B USD
    Software
    Review Source

    Brandfolder: Streamlining Corporate Brand Asset Management

    4.0
    Dec 19, 2024
    Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Delving into Brandfolder's Smartsheet Integration and Organization

    4.0
    Nov 18, 2024
    Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet
Showing Result 1-5 of 34

Recommended Gartner Insights

  • Critical Capabilities for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
  • Magic Quadrant for Digital Asset Management (Transitioning to Digital Asset Management Platforms)
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Reviewer Insights for: Brandfolder
Performance of Brandfolder Across Market Features

Brandfolder Likes & Dislikes

Like

User friendly interface Easy file sharing Good application for maintaining brand logos and guidelines This application supports meta data tagging and able to quickly find the needed files

Like

UI, Collections are nice

Like

The sorting/filtering abilities as well as advanced tagging options.

Dislike

This is not ideal for handling complete DAM requirements and managing larger asset collections and metadata customization can be challenging.

Dislike

Was misled on some capabilities like templating (not great), feedback/reviews (not good)

Dislike

You have to click into an asset to download, I wish this could be done from thumbnail view. I wish logout time was longer, or not logged out unless I close the window.