Name: Brandfolder
Rating: 4.3 (32 reviews)

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Overall experience with Brandfolder

PRODUCT MARKETING

250M - 500M USD, Software

FAVORABLE

“Brandfolder: Streamlining Corporate Brand Asset Management”

4.0

Dec 19, 2024

Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.

There are no reviews in this category.

CRITICAL

About Company

Company Description

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Company type

Private

Year Founded

2012

Head office location

Denver, United States

Number of employees

51 - 200

Website

http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brandfolder

Brandfolder Likes & Dislikes

Brandfolder allows me to 1) find exactly what I need without having to first go through the Brand team at my company. 2) It therefore removes communication bottlenecks. 3) It allows me to export brand assets in a variety of formats according to my needs.

The integration with Smartsheet, the proofing it provides on the Smartsheet side and the organisation of assets within Brandfolder

Tags, version control, different export options

I think while the product is great at what it does, it 1) has limited use cases, 2) has been slow to adopt AI (some great Gen AI use cases to use an agent to help lead you to the exact brand asset you're looking for) and 3) search can be a little imprecise and yield too few or too many results.

The internal proofing to Brandfolder; however, the proofing provided by Smartsheet is sufficient

it is only a DAM, isn't multifunctional

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Brandfolder Reviews and Ratings

Recommended Gartner Insights

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50M-1B USD

Software

Review Source

Brandfolder: Streamlining Corporate Brand Asset Management

Marketing Associate

<50M USD

IT Services

Delving into Brandfolder's Smartsheet Integration and Organization

Nov 18, 2024

Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet

Effective Management of Marketing Assets with This Product

Worked really well to manage my company's marketing assets

MANAGER

1B-10B USD

Transportation

Excellent Platform to Create, Collaborate and Share your Brand & Marketing Assets

5.0

Mar 20, 2024

One stop shop for managing & distributing the Brand and Marketing Assets and leveraging the content in better way

Brandfolder

Overview

Product Information on Brandfolder

What is Brandfolder?

Brandfolder Pricing

Overall experience with Brandfolder

“Brandfolder: Streamlining Corporate Brand Asset Management”