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  3. Brandfolder
Logo of Brandfolder

Brandfolder

bySmartsheet (Brandfolder)
in
4.3
Market Presence: Digital Asset Management (Transitioning to Digital Asset Management Platforms), Brand Compliance Software

Overview

Product Information on Brandfolder

Updated 13th October 2025

What is Brandfolder?

Brandfolder is a digital asset management software that assists organizations in storing, organizing, and managing brand assets such as images, videos, documents, and other digital files. The software provides features for centralized asset storage, metadata management, advanced search, permission controls, and asset sharing. It supports workflow collaboration by allowing teams to manage asset versions, track usage data, and set access controls to ensure consistent brand usage. Brandfolder streamlines content distribution processes and addresses challenges related to asset organization, file retrieval, and brand consistency across marketing channels.

Brandfolder Pricing

Brandfolder software uses a subscription-based pricing model with tiered plans determined by the number of users, storage requirements, and specific features. Pricing varies based on organization size and customization needs, and quotes are typically provided upon request.

Overall experience with Brandfolder

PRODUCT MARKETING
250M - 500M USD, Software
FAVORABLE

“Brandfolder: Streamlining Corporate Brand Asset Management”

4.0
Dec 19, 2024
Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 24th March 2025

Brandfolder, a product of Smartsheet, operates a digital asset management (DAM) platform. Designed to accommodate all sizes of organizations, Brandfolder provides a tool for professionals in fields such as marketing and design to manage, distribute, and analyze their digital assets.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2012
Head office location
Denver, United States
Number of employees
51 - 200
Website
http://www.brandfolder.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brandfolder

Brandfolder Likes & Dislikes

Like

Brandfolder allows me to 1) find exactly what I need without having to first go through the Brand team at my company. 2) It therefore removes communication bottlenecks. 3) It allows me to export brand assets in a variety of formats according to my needs.

Like

The integration with Smartsheet, the proofing it provides on the Smartsheet side and the organisation of assets within Brandfolder

Like

Tags, version control, different export options

Dislike

I think while the product is great at what it does, it 1) has limited use cases, 2) has been slow to adopt AI (some great Gen AI use cases to use an agent to help lead you to the exact brand asset you're looking for) and 3) search can be a little imprecise and yield too few or too many results.

Dislike

The internal proofing to Brandfolder; however, the proofing provided by Smartsheet is sufficient

Dislike

it is only a DAM, isn't multifunctional

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Peer Discussions

Brandfolder Reviews and Ratings

Showing data for 4 ratings and reviews for Brand Compliance Software market. View all 31 ratings and reviews across markets for a complete picture.

4.3

(4 Ratings)

Rating Distribution

5 Star
25%
4 Star
75%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

5.0

Integration & Deployment

4.5

Service & Support

4.7

Product Capabilities

4.8

Filter Reviews
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  • PRODUCT MARKETING
    50M-1B USD
    Software
    Review Source

    Brandfolder: Streamlining Corporate Brand Asset Management

    4.0
    Dec 19, 2024
    Brandfolder is an excellent source of truth to turn to for company brand assets. Makes it very easy to collaborate across a Marketing function.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Delving into Brandfolder's Smartsheet Integration and Organization

    4.0
    Nov 18, 2024
    Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    Effective Management of Marketing Assets with This Product

    4.0
    Nov 18, 2024
    Worked really well to manage my company's marketing assets
  • MANAGER
    1B-10B USD
    Transportation
    Review Source

    Excellent Platform to Create, Collaborate and Share your Brand & Marketing Assets

    5.0
    Mar 20, 2024
    One stop shop for managing & distributing the Brand and Marketing Assets and leveraging the content in better way
Showing Result 1-4 of 4

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