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  1. Home
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  3. BrightLocal
Logo of BrightLocal

BrightLocal

byBrightLocal
in Online Reputation Management Software
4.3

Overview

Product Information on BrightLocal

Updated 13th October 2025

What is BrightLocal?

BrightLocal is a software designed to support businesses and agencies in managing local search engine optimization. The software enables users to track rankings, monitor citations, analyze reviews, and audit local SEO performance. With reporting tools and integrations for major review platforms, BrightLocal provides insights into visibility on local search results and helps identify opportunities for improvement. The software assists with citation building campaigns, reputation management, and review monitoring to help businesses address local search challenges. Its capabilities are tailored to streamline local SEO workflows and provide actionable data for optimizing online presence.

BrightLocal Pricing

BrightLocal software offers a subscription-based pricing model structured with multiple plans that vary according to the number of locations, the range of features, and usage limits. Pricing tiers are designed to accommodate businesses and agencies with differing levels of service requirements. Plans are billed on a monthly or annual basis, and users can select a suitable tier depending on specific software needs.

Overall experience with BrightLocal

Chief Executive Officer
<50M USD, Services (non-Government)
FAVORABLE

“An essential platform for seo, reputation management, and client reporting”

5.0
Jun 2, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
ANALYTICS STRATEGIST
<50M USD, IT Services
CRITICAL

“BrightLocal decent value for the cost”

3.0
Oct 10, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

BrightLocal is a platform whose main focus is improving local search engine optimization (SEO). This business assists in enhancing local search visibility which can lead to an increase in clientele. BrightLocal comes with tools like Local Rank Tracker and Local Search Grid which aid in monitoring local search rankings. Additionally, it involves tools for conducting local SEO audits, such as Citation Tracker, Local Search Audit, and Google Business Profile Audit. The platform also provides features for monitoring, requesting, and responding to online reviews. Furthermore, it offers services that help users manage their business listings through the Citation Builder, Active Sync, and GBP Post Scheduler. The company also offers a 14-day trial period. BrightLocal additionally sends out newsletters containing updates and tips related to SEO.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Brighton, United Kingdom
Number of employees
51 - 200
Website
https://www.brightlocal.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

BrightLocal Reviews and Ratings

4.3

(13 Ratings)

Rating Distribution

5 Star
31%
4 Star
54%
3 Star
15%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Chief Executive Officer
    <50M USD
    Services (non-Government)
    Review Source

    An essential platform for seo, reputation management, and client reporting

    5.0
    Jun 2, 2026
    BrightLocal has been an outstanding partner for our agency. The platform provides a comprehensive suite of local SEO, rep management, citations, and reporting.
  • Chief Executive Officer
    <50M USD
    Services (non-Government)
    Review Source

    An essential platform for seo, reputation management, and client reporting

    5.0
    Jun 2, 2026
    BrightLocal has been an outstanding partner for our agency. The platform provides a comprehensive suite of local SEO, rep management, citations, and reporting.
  • Read All 13 Reviews

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Reviewer Insights for: BrightLocal
Performance of BrightLocal Across Market Features

BrightLocal Likes & Dislikes

Like

Comprehensive local SEO toolkit, great reporting, review management, agency friendly features

Like

Comprehensive local SEO toolkit, great reporting, review management, agency friendly features

Like

Comprehensive local SEO toolkit, great reporting, review management, agency friendly features

Dislike

I don't know if it was because of being on a lower-tier but everything we did was manual. There wasn't an option for us to update a bunch of directories at once, which made things difficult when we had multiple accounts to update.

Dislike

I don't know if it was because of being on a lower-tier but everything we did was manual. There wasn't an option for us to update a bunch of directories at once, which made things difficult when we had multiple accounts to update.

Dislike

I don't know if it was because of being on a lower-tier but everything we did was manual. There wasn't an option for us to update a bunch of directories at once, which made things difficult when we had multiple accounts to update.