Challenger focuses on enhancing the complex sales process globally through training, technological tools, and consultations. The company offers solutions for professionals in the sales, marketing, and customer service sectors, facilitating performance improvements and financial growth. To further support these initiatives, Challenger provides sales, marketing, and customer service programs that are research-backed and supported by books including The Challenger Sale, The Challenger Customer, and The Effortless Experience. The company's mission is to challenge conventional thinking to facilitate growth and improve customer experience. Challenger aims to be a prominent global provider of technology-enabled services in the realm of revenue performance improvement, offering an 'always-on' modern growth solution for bigger enterprises.
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1) The instructors we've engaged with have been outstanding - they are credible and know how to to keep an audience engaged throughout a training - even when it's eight hours long. I appreciate the experience and resume of the instructors we've had over the last 18 months, they have been outstanding. 2) Customer Success. Challenger feels like a true business partner. We have biweekly calls with the Challenger team and their support goes far beyond scheduled training. We have worked with the Challenger team to develop our product messaging, engage with our first-line managers, and change how we drive selling conversations. 3) Content. The Challenger methodology makes sense for our GTM team. It's very approachable even for those in Customer Success. We segment our training by role and I highly recommend that other organizations do the same, as it allows instructors to tailor the most relevant Challenger material for each role.
There are a wide range of learning options available that can be customized to different needs.
Easy to understand, effective, a little different
1. Prep time with instructors. You will receive prep calls with all facilitators for each training session. This is highly useful but I wish there was more allocated time for each call. We tried to customize the training more extensively at one point and it was tough with the shorter prep call. The instructor still did a great job, but giving more context with more prep time would have been helpful. 2. Account management & growth. If you're scoping Challenger as a sales methodology, push on what you need from an account growth & management skillset perspective. They have some material in the core Challenger curriculum our Customer Success and Growth teams find helpful, but there is additional training (the JOLT effect) that could be more useful in this space. 3. Workshop flexibility. You will typically buy a package of four hour and eight hour workshops. It can be hard to project how you're going to use these over a multiyear contract and you might find you have to make adjustments as you mature with Challenger in terms of the workshops you need.
It is a significant investment, so you need to be sure your organization is ready to implement and adopt.
The training was sub par, felt rushed, talk more about strategy, less about how the challenger sales methodology is the best