Name: RAIN Group Sales Training
Rating: 4.7 (174 reviews)

Overview

Service Information on RAIN Group Sales Training

Updated 12th November 2025

What is RAIN Group Sales Training?

RAIN Group takes a unique approach to training called Execution Assurance: Craft: Collaborate with clients to define success metrics, develop change strategies, and customize training for their business. Deliver: Provide engaging training designed for adult learners, including pre-session micro-learning videos and interactive exercises. Live sessions focus on practice, application, and collaborative feedback, ensuring immediate skill development. Enable: Reinforce training through spaced repetition, ongoing practice, personalized feedback, and regular coaching to overcome the forgetting curve and ensure skills translate to the job. Programs leverage a rich library of distinct, portable learning blocks. Each module focuses on a specific skill and includes pre-work, classroom instruction (delivered via onsite ILT, VILT, hybrid training, or self-study), application assignments, and follow-up coaching. This ensures training sticks, behaviors change, and results are achieved.

Overall experience with RAIN Group Sales Training

Business Development Associate

30B + USD, Services (non-Government)

FAVORABLE

“Practical, insightful sales training that strengthens Customer-Centric selling.”

5.0

Apr 28, 2026

Our overall experience with RAIN Group sales training has been very positive. The program is well-structured, engaging, and grounded in real-world sales challenges. It struck a good balance between strategic thinking and practical application, making it relevant for both new and experienced sales professionals. The facilitators were knowledgeable and interactive, which helped keep the sessions engaging and impactful.

Business Development Associate

30B + USD, Services (non-Government)

CRITICAL

“Conference Trainers Encourage New Perspectives but Additional Paperwork Causes Frustration”

3.0

Apr 6, 2026

Great trainers at our national conference. They were very animated and engaging.

About Company

Company Description

RAIN Group is a global sales training company with over 20 years of experience researching and enabling top sales performance. The company's modular, multi-modal approach to sales training provides flexible, tech-enabled, and customizable solutions for complex global teams.  Organizations worldwide turn to RAIN Group to: - Identify capability gaps and uncover growth opportunities for sellers and sales managers. - Optimize sales strategies and processes to drive measurable improvements and business impact. - Build elite sales teams with research-backed training proven to drive success in competitive markets. - Equip sales leaders and managers with coaching and management skills to maximize team performance. - Harness AI-driven and tech-powered solutions to modernize and accelerate sales effectiveness. RAIN Group partners with clients to ensure learning is adopted, drives lasting behavior change, and delivers measurable results.

Company Details

Company type

Private

Year Founded

2002

Head office location

Boston, United States

Number of employees

51 - 200

Website

http://www.raingroup.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: RAIN Group Sales Training

Performance of RAIN Group Sales Training Across Market Features

RAIN Group Sales Training Likes & Dislikes

What stands out the most is the strong focus on customer-centric selling and value-based conversations. The frameworks and tools provided are easy to understand and apply, especially in complex sales environments. The emphasis on asking the right questions and building meaningful client relationships is particularly valuable.

I like how it makes you think outside of the box when working with opportunities.

I like how it was fast paced and on topic training. It wasn't just normal textbook sales 101, but real tools to use, conversations, and it was fun. Sales is fun and this class was that, but also transferable to daily occurrences.

At times, the pace of the sessions can feel a bit dense, especially when covering multiple frameworks in a short period. Some modules could benefit from additional time for practice and reinforcement to ensure deeper absorption of the concepts.

I do not like the extra paperwork, I feel like this is blue sheets all over again it is hard enough to maintain SFDC.

The only thing I find I find difficult is online training. I truly thrive off in-person or virtual meeting situations. This may not be a problem for others, but to me personable coaching is key. I also didn't like that there was no conversation about what happens outside of the business meeting. It would be helpful to have more guidance on business dinners, events, and after-hours interactions. Maybe even an etiquette dinner class to really elevate the full experience and understand how to conduct yourself professionally from start to finish.

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RAIN Group Sales Training Reviews and Ratings

Recommended Gartner Insights

Market Guide for Sales Training Service Providers, Worldwide

10B+ USD

Services (non-Government)

Review Source

Practical, insightful sales training that strengthens Customer-Centric selling.

Director of Sales

<50M USD

Manufacturing

Course Structure Encourages Engagement But Lacks Guidance On Professional Social Etiquette

Apr 7, 2026

I found the instructor and content to be relevant, applicable, and engaging. The structure of the course allowed for ample breaks throughout to keep from being bored and distracted. The leader, was very affable and engaging with our team. She was able to understand our structure, business, and problems very quickly and adapt the training to our needs and real life conversation. And now we have been following through with the training during virtual meet ups in smaller individual cohorts, which has allowed us to bring real life day-to-day problems and scenarios to the forefront.

Manager

Energy and Utilities

Great material and trainer - but more focus on applicability in work post training would have been useful

4.0

The training was well tailored to the needs of our company, and to the exact issues and priorities identified by management. The trainer had great experience and was able to navigate and provide examples and recommendations aligned with our unique questions and requests.

1B-10B USD

Rain Sales training provides you with new tools for your sales toolbox whilst simultaneously also refreshing core sales concepts.

Nov 12, 2025

I'm really positive about this RAIN sales training. I liked the trainer's enthusiastic and hands-on style of delivering the training, showing also how to apply these learnings in real life using some actual sales opportunities that everybody was already working on.

Sales Manager

Healthcare and Biotech

Value Based Selling Materials Are Comprehensive Yet Scheduling and Pacing Features Lacking

RAIN has provided Value Based Selling to my organization. The RAIN team quickly learned our company's business and nomenclature to connect with our selling organization and provide meaningful content. The training website is filled with content and background information to support adoption and improvements in sellers' skill tree.

Overview

Service Information on RAIN Group Sales Training

What is RAIN Group Sales Training?

RAIN Group Sales Training Pricing

Overall experience with RAIN Group Sales Training

“Practical, insightful sales training that strengthens Customer-Centric selling.”

“Conference Trainers Encourage New Perspectives but Additional Paperwork Causes Frustration”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: RAIN Group Sales Training

Performance of RAIN Group Sales Training Across Market Features

RAIN Group Sales Training Likes & Dislikes

Top RAIN Group Sales Training Alternatives

Peer Discussions

RAIN Group Sales Training Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

RAIN Group Sales Training Likes & Dislikes

Top RAIN Group Sales Training Alternatives

RAIN Group Sales Training Reviews and Ratings

Reviewer Insights for: RAIN Group Sales Training

Performance of RAIN Group Sales Training Across Market Features

Practical, insightful sales training that strengthens Customer-Centric selling.

Course Structure Encourages Engagement But Lacks Guidance On Professional Social Etiquette

Great material and trainer - but more focus on applicability in work post training would have been useful

Rain Sales training provides you with new tools for your sales toolbox whilst simultaneously also refreshing core sales concepts.

Value Based Selling Materials Are Comprehensive Yet Scheduling and Pacing Features Lacking

4.7

(174 Ratings)

Rating Distribution

Customer Experience

Service Capabilities

1. ASLAN Sales Training Service Providers

2. Corporate Visions Sales Training Service Providers

3. ValueSelling Associates Sales Training Service Providers