Name: Crimson Hexagon Platform
Rating: 3.9 (7 reviews)

Overview

Product Information on Crimson Hexagon Platform

Updated 13th October 2025

What is Crimson Hexagon Platform?

Crimson Hexagon Platform is a software designed for social media analytics and consumer insights. The software enables organizations to analyze large volumes of social media and online data to uncover patterns, trends, and sentiment. It offers features such as data visualization, audience segmentation, and benchmarking, allowing users to track the perception of brands, products, or topics over time. By employing machine learning algorithms, the software helps in identifying public opinions, demographic information, and engagement metrics to support research, marketing, and communication strategies. The platform addresses the business need for understanding consumer behavior and market trends through advanced analytics and reporting capabilities.

Overall experience with Crimson Hexagon Platform

PRODUCT RESEARCH MANAGER

1B - 3B USD, Consumer Goods

FAVORABLE

“Great tool for finding specific insights for clients”

4.0

Apr 4, 2022

I used CrimsonHexagon to conduct research for a variety of clients. The agency support was readily available and helpful when I needed advice for a new product.

Vice President Audience Insights

1B - 3B USD, Media

CRITICAL

“Former Market Leader Has Fallen Behind”

2.0

Jan 9, 2019

Product roadmap has stagnated, customer support is poor. I was once a strong advocate for the company and have seen a steady decline in services with no improvements in the core product.

About Company

Company Description

Crimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers. The company accrues a massive volume of unstructured text and image data from various sources including social and online public platforms, as well as enterprise-held databases. Powered by artificial intelligence (AI), the consumer insights platform developed by Crimson Hexagon enables the analysis of various aspects such as audience demographics, brand perception, campaign effectiveness, and detection of market and competition trends.

Company Details

Company type

Private

Year Founded

2007

Head office location

Boston, United States

Number of employees

201 - 500

Website

http://www.crimsonhexagon.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Crimson Hexagon Platform

Performance of Crimson Hexagon Platform Across Market Features

Crimson Hexagon Platform Likes & Dislikes

I liked the flexibility of topics you could search for and the filtering available if you needed something very specific.

The depth of data available is extremely comprehensive, and they still have the largest library of historical data of any social analytics vendor.

Intuitive

Sometimes when setting up a dashboard there would be slow loading times and the occasional error. But if you save your boolean query before submitting you can easily paste it again if there's an issue.

The product has never enabled scalable analysis of the data, it's extremely manual and time consuming.

Limited. No management options.

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Peer Discussions

Crimson Hexagon Platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)

1B-10B USD

Consumer Goods

Review Source

Great tool for finding specific insights for clients

VP, Social Lead

50M-1B USD

Media

Great Social Media Landscape Analysis Tool - Weak on Influencer Insights

Apr 23, 2019

The listening worked well but not the assessment of authors/influencers. I'd like to see a ranking of influencers based on engagement metrics not just followers and number of mentions for a topic.

Service Engineer

Services (non-Government)

Coordinate Measuring Machines

5.0

Mar 5, 2019

Every product that I have used and worked on works very well. Customer support could be a little better but otherwise exceptional. Machines are top notch. Little product issues. Sales people are knowledgeable in the product line they sell. Customer promise dates could be a little more on time. Engineering within the company needs to spend a little time in the field with the service engineers to see what we go through on a daily basis so they can get the stuff corrected and fixed that we deal with.

Former Market Leader Has Fallen Behind

Senior Software Development Analyst

Software

Crimson hexagon is an effective social media listening tool

Sep 2, 2018

crimson hexagon product helped our company to preform initial research about healthcare topics beimg talked on social media during a specifc time, with the data we pulled we were able to create a specific strategy for our client.

Overview

Product Information on Crimson Hexagon Platform

What is Crimson Hexagon Platform?

Crimson Hexagon Platform Pricing

Overall experience with Crimson Hexagon Platform

“Great tool for finding specific insights for clients”

“Former Market Leader Has Fallen Behind”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Crimson Hexagon Platform

Performance of Crimson Hexagon Platform Across Market Features

Crimson Hexagon Platform Likes & Dislikes

Top Crimson Hexagon Platform Alternatives

Peer Discussions

Crimson Hexagon Platform Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Reviewer Insights for: Crimson Hexagon Platform

Performance of Crimson Hexagon Platform Across Market Features

Crimson Hexagon Platform Likes & Dislikes

Top Crimson Hexagon Platform Alternatives

Crimson Hexagon Platform Reviews and Ratings

1. NetBase Application

2. Brandwatch Analytics

3. Konnect Insights

Great tool for finding specific insights for clients

Great Social Media Landscape Analysis Tool - Weak on Influencer Insights

Coordinate Measuring Machines

Former Market Leader Has Fallen Behind

Crimson hexagon is an effective social media listening tool

3.9

(7 Ratings)

Rating Distribution

Customer Experience

Product Capabilities