Overview
Product Information on Crimson Hexagon Platform
What is Crimson Hexagon Platform?
Crimson Hexagon Platform Pricing
Overall experience with Crimson Hexagon Platform
“Great tool for finding specific insights for clients”
“Former Market Leader Has Fallen Behind”
About Company
Company Description
Crimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers. The company accrues a massive volume of unstructured text and image data from various sources including social and online public platforms, as well as enterprise-held databases. Powered by artificial intelligence (AI), the consumer insights platform developed by Crimson Hexagon enables the analysis of various aspects such as audience demographics, brand perception, campaign effectiveness, and detection of market and competition trends.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Crimson Hexagon Platform
Performance of Crimson Hexagon Platform Across Market Features
Crimson Hexagon Platform Likes & Dislikes
I liked the flexibility of topics you could search for and the filtering available if you needed something very specific.
The depth of data available is extremely comprehensive, and they still have the largest library of historical data of any social analytics vendor.
Intuitive
Sometimes when setting up a dashboard there would be slow loading times and the occasional error. But if you save your boolean query before submitting you can easily paste it again if there's an issue.
The product has never enabled scalable analysis of the data, it's extremely manual and time consuming.
Limited. No management options.
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Peer Discussions
Crimson Hexagon Platform Reviews and Ratings
- PRODUCT RESEARCH MANAGER1B-10B USDConsumer GoodsReview Source
Great tool for finding specific insights for clients
I used CrimsonHexagon to conduct research for a variety of clients. The agency support was readily available and helpful when I needed advice for a new product. - VP, Social Lead50M-1B USDMediaReview Source
Great Social Media Landscape Analysis Tool - Weak on Influencer Insights
The listening worked well but not the assessment of authors/influencers. I'd like to see a ranking of influencers based on engagement metrics not just followers and number of mentions for a topic. - Service Engineer50M-1B USDServices (non-Government)Review Source
Coordinate Measuring Machines
Every product that I have used and worked on works very well. Customer support could be a little better but otherwise exceptional. Machines are top notch. Little product issues. Sales people are knowledgeable in the product line they sell. Customer promise dates could be a little more on time. Engineering within the company needs to spend a little time in the field with the service engineers to see what we go through on a daily basis so they can get the stuff corrected and fixed that we deal with. - Vice President Audience Insights1B-10B USDMediaReview Source
Former Market Leader Has Fallen Behind
Product roadmap has stagnated, customer support is poor. I was once a strong advocate for the company and have seen a steady decline in services with no improvements in the core product. - Senior Software Development Analyst50M-1B USDSoftwareReview Source
Crimson hexagon is an effective social media listening tool
crimson hexagon product helped our company to preform initial research about healthcare topics beimg talked on social media during a specifc time, with the data we pulled we were able to create a specific strategy for our client.