• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Crimson Hexagon Platform
Logo of Crimson Hexagon Platform

Crimson Hexagon Platform

byCrimson Hexagon
in Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
3.9

Overview

Product Information on Crimson Hexagon Platform

Updated 13th October 2025

What is Crimson Hexagon Platform?

Crimson Hexagon Platform is a software designed for social media analytics and consumer insights. The software enables organizations to analyze large volumes of social media and online data to uncover patterns, trends, and sentiment. It offers features such as data visualization, audience segmentation, and benchmarking, allowing users to track the perception of brands, products, or topics over time. By employing machine learning algorithms, the software helps in identifying public opinions, demographic information, and engagement metrics to support research, marketing, and communication strategies. The platform addresses the business need for understanding consumer behavior and market trends through advanced analytics and reporting capabilities.

Crimson Hexagon Platform Pricing

Crimson Hexagon Platform is a software that uses a subscription-based pricing model, typically structured by access levels or features, and may vary depending on the volume of data or the number of users included. Pricing details are generally tailored for business needs and may require direct contact for specific quotes or custom solutions.

Overall experience with Crimson Hexagon Platform

PRODUCT RESEARCH MANAGER
1B - 3B USD, Consumer Goods
FAVORABLE

“Great tool for finding specific insights for clients”

4.0
Apr 4, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Vice President Audience Insights
1B - 3B USD, Media
CRITICAL

“Former Market Leader Has Fallen Behind”

2.0
Jan 9, 2019
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Crimson Hexagon Platform Alternatives

Logo of NetBase Application
1. NetBase Application
4.4
(24 Ratings)
Logo of Brandwatch Analytics
2. Brandwatch Analytics
4.8
(22 Ratings)
Logo of Konnect Insights
3. Konnect Insights
4.6
(22 Ratings)
View All Alternatives

About Company

Company Description

Updated 24th March 2025

Crimson Hexagon is a company that mainly concentrates on helping brands worldwide gain a deeper comprehension of their consumers. The company accrues a massive volume of unstructured text and image data from various sources including social and online public platforms, as well as enterprise-held databases. Powered by artificial intelligence (AI), the consumer insights platform developed by Crimson Hexagon enables the analysis of various aspects such as audience demographics, brand perception, campaign effectiveness, and detection of market and competition trends.

Company Details

Updated 29th April 2025
Company type
Private
Year Founded
2007
Head office location
Boston, United States
Number of employees
201 - 500
Website
http://www.crimsonhexagon.com

Do You Manage Peer Insights at Crimson Hexagon?

Access Vendor Portal to update and manage your profile.

Peer Discussions

Crimson Hexagon Platform Reviews and Ratings

3.9

(7 Ratings)

Rating Distribution

5 Star
14%
4 Star
57%
3 Star
14%
2 Star
14%
1 Star
0%
Why ratings and reviews count differ?
  • PRODUCT RESEARCH MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Great tool for finding specific insights for clients

    4.0
    Apr 4, 2022
    I used CrimsonHexagon to conduct research for a variety of clients. The agency support was readily available and helpful when I needed advice for a new product.
  • PRODUCT RESEARCH MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Great tool for finding specific insights for clients

    4.0
    Apr 4, 2022
    I used CrimsonHexagon to conduct research for a variety of clients. The agency support was readily available and helpful when I needed advice for a new product.
  • Read All 7 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Critical Capabilities for Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
  • Magic Quadrant for Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: Crimson Hexagon Platform
Performance of Crimson Hexagon Platform Across Market Features

Crimson Hexagon Platform Likes & Dislikes

Like

I liked the flexibility of topics you could search for and the filtering available if you needed something very specific.

Like

I liked the flexibility of topics you could search for and the filtering available if you needed something very specific.

Like

I liked the flexibility of topics you could search for and the filtering available if you needed something very specific.

Dislike

The product has never enabled scalable analysis of the data, it's extremely manual and time consuming.

Dislike

The product has never enabled scalable analysis of the data, it's extremely manual and time consuming.

Dislike

The product has never enabled scalable analysis of the data, it's extremely manual and time consuming.