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  1. Home
  2. /
  3. Criteo Commerce Growth
Logo of Criteo Commerce Growth

Criteo Commerce Growth

byCriteo
in Ad Tech Platforms (Transitioning to Advertising Platforms)
4.4

Overview

Product Information on Criteo Commerce Growth

Updated 11th November 2025

What is Criteo Commerce Growth?

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on a large commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Criteo Commerce Growth Pricing

Criteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.

Criteo Commerce Growth Product Images

Audiences
Audiences
Reports
Reports
AI powered GO campaigns
AI powered GO campaigns

Overall experience with Criteo Commerce Growth

Data Analyst
10B - 30B USD, Travel and Hospitality
FAVORABLE

“Strong partnership and solid performance, but greater data transparency would be beneficial.”

4.0
Mar 25, 2026
My overall experience with Criteo Commerce Growth has been very positive. The platform delivers strong performance across prospecting and retargeting campaigns. The collaboration with the Criteo team has consistently been supportive and solution-oriented. While there are still opportunities to improve data transparency the partnership feels productive and reliable and the platform continues to drive meaningful results for our campaigns.
Digital Marketing manager
<50M USD, Retail
CRITICAL

“Easy to set up but not a lot of customization”

3.0
Feb 7, 2019
It started out really well but then there was a large drop off in sales as a whole from the ads we were running.

About Company

Company Description

Updated 10th November 2025

Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth.

Company Details

Updated 10th November 2025
Company type
Public
Year Founded
2005
Head office location
Paris, France
Number of employees
1001 - 5000
Website
http://www.criteo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Criteo Commerce Growth
Reviewer Insights for: Criteo Commerce Growth
Deciding Factors: Criteo Commerce Growth Vs. Market Average
Performance of Criteo Commerce Growth Across Market Features

Criteo Commerce Growth Likes & Dislikes

Like

Criteo provides strong account support. Across our collaboration the Criteo team has been highly engaged, responsive and easy to reach. They offer weekly syncs, ad-hoc troubleshooting calls and extensive followup emails whenever needed. This level of presence has been a major advantage for us. The Commerce Growth platform has allowed us to run several successful campaigns and A/B tests. Criteo is proactive in suggesting new tests and strategic improvements. They also act quickly when bugs or problems appear.

Like

It was really easy to set up. By providing a logo and our company colors the ads were set in a matter of days since the design happens on Criteos end.

Like

Strong retargeting performance with consistently high ROI and scalable reach. Excellent account team - proactive, responsive and really understand our business. Smooth integration. Ability to complement existing channel and extend reach beyond walled gardens.

Dislike

The biggest challenge we face is data transparency and measurement clarity. The underlying data on Criteo's side is sometimes difficult to interpret or even difficult to obtain. This sometimes slows analysis and can delay decision-making. Additionally, the platform can occasionally feel pushy on new products or beta features before we can properly validate the business impact. Innovation is, however, always welcome for us. The Commerce Growth platform is not always easy to use and it takes a little while to understand the structure. Especially if we want to see tracking parameters for several ads at the same time, it's not so easy to do. The same goes for audiences.

Dislike

It's really not that customizable. You can get rid of certain ad layouts by emailing them over to the success team, but then they mentioned the ads might not perform as well if all the layouts weren't showing. However, from a visual standpoint, not all of the layouts showed off our company in the best way.

Dislike

Prospecting performance lags behind other partners (i.e. Social channels) Lower quality traffic in the upper funnel Limited effectiveness in driving new customer acquisition compared to other platforms

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Peer Discussions

Criteo Commerce Growth Reviews and Ratings

4.4

(90 Ratings)

Rating Distribution

5 Star
52%
4 Star
47%
3 Star
1%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Data Analyst
    10B+ USD
    Travel and Hospitality
    Review Source

    Strong partnership and solid performance, but greater data transparency would be beneficial.

    4.0
    Mar 25, 2026
    My overall experience with Criteo Commerce Growth has been very positive. The platform delivers strong performance across prospecting and retargeting campaigns. The collaboration with the Criteo team has consistently been supportive and solution-oriented. While there are still opportunities to improve data transparency the partnership feels productive and reliable and the platform continues to drive meaningful results for our campaigns.
  • Marketing Manager
    50M-1B USD
    Travel and Hospitality
    Review Source

    Criteo Excels in Retargeting and Integration but Faces Prospecting Challenges

    4.0
    Mar 26, 2026
    Criteo is a strong partner for performance marketing, particularly retargeting with great reach and strong ROI. Integration and onboarding has been smooth, supported by a responsive/knowledgeable account team. Prospecting performance is more mixed. Compared to other partners we see weaker results for new customer acquisition. Overall, Criteo is a valuable addition to the channel mix especially for lower funnel activity.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Criteo Offers Fast Service But Lacks Flexible Bid Adjustments for Promotions

    5.0
    Mar 6, 2026
    we have been working with criteo for many years. We ve built up a complex campaign structure that runs succesfully over years
  • Manager, Product Marketing
    50M-1B USD
    Retail
    Review Source

    Criteo Team Described as Professional but Product Transparency Remains Limited

    5.0
    Mar 9, 2026
    I have a very positiv experience working with Criteo. The curret team has been professional, reliable and proactive throughout our collaboration.
  • Marketing Manager
    <50M USD
    Retail
    Review Source

    Platform Presents Challenges With Limited Pacing Yet Excellent Customer Support Provided

    4.0
    Feb 23, 2026
    The platform has been hard to use due to limitations on pacing capaibilities but service has been amazing. Specifically our rep has been amazing with helping us with all the obstacles we face.
...
Showing Result 1-5 of 90

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